"Tall posture, happy back"
"Improving Bad Sit-Stand Walking Habits in Adolescents"
……
Over and over again on TV
Back-to-back ads for interstitial air
The post-80s and post-90s generations will be no strangers
But it's just 2022
Beibeijia was "sold" for 177 million yuan
Since then, it has gradually faded out of everyone's sight
Kefu Medical intends to acquire the intellectual property rights related to Acorn Trading (Shanghai) Co., Ltd. (hereinafter referred to as "Acorn Trading") and "Beibeijia" for 177 million yuan. (>>> details review)
In recent months, though
Back back Jia is high-profile again
Recently, the official announcement of Bailu as the brand spokesperson of Jiaozi Belt Brand Back Jia. In fact, since about half a year ago, the advertisements placed on major social platforms have increased significantly. The reporter noticed that Beibeijia, who came out of the era of TV shopping, returned to the public eye, and the method of choice was to walk into the live broadcast room.
According to Zhongxin Jingwei, the Cicada Mother platform shows that Beibeijia has three official accounts, and in the past week, the live broadcasts of the three official accounts have reached 8, 9 and 8 respectively, and most of the live broadcasts have lasted more than four hours.
According to the cicada mother platform, on May 8, Beibeijia's products ranked first in the list of live broadcast products in the health care category, with cumulative sales exceeding 100 million in the past 90 days (the maximum amount displayed by the platform's algorithm is 100 million yuan).
In addition to entering the live broadcast room, Beibeijia also shifted his audience from teenagers to adults.
Regarding the turn of the back of the best, some market comments said: The back of the back has always been locked by the post-90s people. It's just that as they grow up, the selling point of Beibeijia publicity has also changed from "brainwashing" their parents to "brainwashing" themselves. Primary school students who used to be extremely resistant to writing homework and wearing good backs have now voluntarily put on this "beautiful torture instrument" in order to urgently improve their posture.
Some netizens said
It won't be the group of people who used to carry the best on their backs when they were children
Bought it again, right?
Some netizens also said
It feels like a punishment when you wear it
But some netizens said
Would love to try it
Beibeijia is not unfamiliar to consumers born before the millennium. Founded in 1997, the brand has rapidly increased its popularity in the years around 2000 with marketing methods such as TV commercials and popular celebrity endorsements.
Beibeijia obtained a design patent in 1998 and officially put into production, and won 80% of the domestic market in a short period of time. There are also public reports that the price of Beibeijia that year was about 300 yuan, and it had achieved sales of 450 million yuan a year.
According to Jiemian News, in 2006, Beibeijia was caught in a public opinion storm such as suspected false publicity, misleading consumers, and questioning the efficacy of the product by experts. Many netizens also said that this is an IQ tax.
Have you used it before?
Will you still pay for it today?
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Source: Zhongxin Jingwei, Interface News, Netizen Comments
Editor: Xu Lulu
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