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At this press conference, vivo released a "camera" and a new image brand

author:Love Fan'er
At this press conference, vivo released a "camera" and a new image brand

When it comes to the vivo X100 Ultra, vivo is full of confidence: it has been warming up since a year ago; With the strongest villain in Marvel movies "Thanos" as the code name, there is a sense of "sweeping everything"; Joint NASA to shoot a sample of a rocket launch...... After a wave of operations, the outside world's expectations for "Thanos" are simply full.

Finally, on the evening of May 13th, vivo held a new blueprint for imaging and a new product launch conference for the X series, officially bringing the vivo X100 Ultra mobile phone, as well as the two flagship new products X100s and X100s Pro, and also launched the image brand "Blueprint Imaging".

In this article, we will take you to see the toughness of this "Thanos", as well as vivo's persistence and innovation in imaging.

At this press conference, vivo released a "camera" and a new image brand

vivo X100 Ultra: vivo 的首款「相机」

The vivo X100 Ultra is the first phone in vivo's history to be dubbed "Ultra", which is enough to show its heavyweight status.

As the main image of the X series, vivo X100 Ultra's main focus this time is the "telephoto" ability, which is a huge gap between mobile phones and cameras, and has taken out the industry-leading telephoto level.

At this press conference, vivo released a "camera" and a new image brand

Zhao Dian, director of the vivo X series product line, is also joking that today's release is vivo's first "camera".

In a warm-up, vivo mentioned that vivo X100 Ultra has six telephoto limits: high-speed sports, low-light portraits, polar starry sky, extreme macro, telephoto sunhang, and telephoto stage (concert artifact).

Among them, the "concert" is the most complex scene: far from the stage, the lighting is changeable, the space is crowded, the scene is dark, and the singers and artists are "unpredictable...... Therefore, I conquered the concert, and basically all scenes were easily handled.

In order to become a "super concert artifact", vivo X100 Ultra brings a 200 million pixel Zeiss apochromatic (APO) super telephoto, which is claimed to be the world's strongest chromatic aberration correction periscope telephoto, enhancing clarity and sharpness, restoring natural colors, and making 200 million pixels a "real" 200 million pixels.

At this press conference, vivo released a "camera" and a new image brand

Not only is this APO telephoto sensor the industry's largest pixel, it also has the industry's largest 1/1.4-inch bottom for the main camera and a large aperture of f/2.67.

A very special telephoto use case was also mentioned at the press conference: scanning codes. With a 200-million-pixel telephoto, the vivo X100 Ultra can scan codes from up to 40 meters away, and the X100 Ultra has already completed scanning barcodes before the human eye can see the QR code.

At this press conference, vivo released a "camera" and a new image brand

Now, users who say that the mobile phone camera is "only used to scan codes" also have one more reason to buy the vivo X100 Ultra.

The main camera of "Thanos" is not far behind in terms of strength. The one-inch main camera is equipped with gimbal-level image stabilization, and brings together three exclusive technologies: "industry-exclusive precision jump" (ultra-high-precision light control), "industry's largest angle OIS image stabilization", and "world's first GLC (anti-ghost fog coating)", claiming to create "the industry's strongest inch".

At this press conference, vivo released a "camera" and a new image brand

There should be many friends who have encountered the "ghost" or "fog" formed by the light on the camera when taking pictures at night, which affects the transparency of the image. The vivo X100 Ultra camera is equipped with the ZEISS T* coating, which is claimed to be "the industry's strongest anti-glare ghosting ability", so you can take photos at night without fear of annoying ghosts and fog.

Many Android flagship phones, which focus on video, have tried to make breakthroughs in photo shooting, but their video shooting capabilities have been stagnant. Since it wants to become a "concert magic machine", it is naturally impossible for the vivo X100 Ultra to ignore the video shooting ability.

With the blessing of vivo's self-developed blueprint image chip V3+, vivo X100 Ultra also makes up for the shortcomings of video shooting, with 200 million pixels of clarity enough to support 30x zoom recording, and is also equipped with high-performance microphones and recording zoom functions to improve the quality of video shooting in an all-round way.

At this press conference, vivo released a "camera" and a new image brand

In addition to the regular photo + video shooting scenes, vivo X100 Ultra also launched two major functions, "Diving Photography" and "3D Shooting Capability", giving users more freedom to play.

Of course, as a top-of-the-line flagship, vivo X100 Ultra does not do "partial science", and the configuration other than the image is completely top-of-the-line.

As an imaging flagship, taking good photos, of course, needs a good screen display. The vivo X100 Ultra is equipped with a 6.78-inch 2K E7 ultra-color accurate display, and is also equipped with vivo's self-developed image-level color management technology.

At this press conference, vivo released a "camera" and a new image brand

In terms of performance, the vivo X100 Ultra is naturally equipped with Qualcomm's flagship processor third-generation Snapdragon 8 mobile platform, providing the current top Android performance experience.

In other configurations, the vivo X100 Ultra is equipped with a 5500 mAh blue ocean battery and 80W wired and 30W wireless flash charging, which supports two-way satellite communication.

These configurations are not only prepared for a variety of photography scenarios, but also reflect the configuration that the vivo X100 Ultra should have as a top-of-the-line flagship.

At this press conference, vivo released a "camera" and a new image brand

vivo X100 Ultra is available in three colors: Titanium, White Moonlight, and Space Gray, with the 12GB+256GB version priced from 6499 yuan.

In general, vivo X100 Ultra highlights the "hard" power of the image on the basis of full configuration, and many technologies have been launched for the first time in the industry, and the parameters completely live up to the name of "Thanos".

Of course, the hardware is only half of the good image strength, and the more important algorithms and tuning, as well as the increasingly important "shadow tone", will be introduced below.

vivo X100s:直屏旗舰「版本答案」

After serving the "Thanos" dish, the vivo X100s and X100s Pro don't seem amazing enough? In fact, these two more well-balanced phones also have a lot of highlights. It can even be said that compared to the "muscle-showing" Ultra, perhaps these two mobile phones will be a more convenient choice for many people.

Huang Tao, vice president of product at vivo, said that vivo heard the call of the "straight screen party" and launched the X100s series as the "version answer" of straight screen mobile phones.

How does vivo X100s become the "version answer" of the straight screen party? vivo X100s has achieved "everything you should have": not only is the phone 7.8mm thin and light, but it also has an excellent feel and texture, and it is not at all a small in terms of configuration.

At this press conference, vivo released a "camera" and a new image brand

First of all, on the screen, vivo X100s is equipped with a 6.78-inch OLED ultra-clear primary color eye protection screen, which not only rolls "three highs" (high brush highlight HD), but also carries 8T LTPO technology, and the eye protection is equipped with the eye protection technology developed by the blue factory, and the screen adaptive color temperature adjustment is ahead of the Android camp.

At this press conference, vivo released a "camera" and a new image brand

As a "mobile phone", vivo said that it was serious about the signal. vivo X100s redesigned the signal antenna based on the straight screen design, and is equipped with a new "Global Signal Amplification System", which can quickly share videos and photos even when you are in a concert with 10,000 people.

There is a saying in the machine circle that "Dimensity tuning looks at the blue factory", which means that vivo has always maintained an excellent level in MediaTek Dimensity processor tuning. This time, vivo X100s debuted the Dimensity 9300+, with vivo's own "Blue Crystal" tuning and "Super Frame Stabilization" technology, "Honor of Kings" achieved an average frame rate of 119.85, a mean square deviation of 0.91, and a maximum body temperature of 43.4 degrees.

Of course, the image is also the comfort zone of the vivo X100s, the main camera is a 1/1.49-inch class 50 million pixels, equipped with "super light sensitivity" technology, and the amount of light entering is increased by 24.2%.

At this press conference, vivo released a "camera" and a new image brand

The telephoto is 64 million pixels, supports 100x ultra-clear zoom, and is also equipped with the same "telephoto stage" algorithm as "Thanos", so the vivo X100s can also become a "concert artifact".

The three lenses of the vivo X100s are also equipped with the same Zeiss T* coating as Thanos, which effectively reduces stray light and ghosting, and is also equipped with vivo's self-developed Blueprint image chip V2.

In terms of battery life, the vivo X100s is equipped with a 5100 mAh blue ocean battery and 100W wired flash charging.

In addition to the titanium, white moonlight and space gray color scheme of "Thanos same model", vivo X100s also has an additional "Qingyun" color, 12GB+256GB configuration priced at 3999 yuan.

At this press conference, vivo released a "camera" and a new image brand

The vivo X100s Pro is known as the "Image Flagship of the Year", and the configuration continues to be upgraded on the basis of the X100S, equipped with a 6.78-inch ultra-clear primary color hyperboloid screen.

At this press conference, vivo released a "camera" and a new image brand

In terms of image, it has been upgraded to the ZEISS APO super telephoto, equipped with a "precision jump" one-inch main camera, and the blueprint image chip V3.

In terms of battery life, it is upgraded to a 5400mAh blue ocean battery and 100W wired and 50W wireless flash charging.

At this press conference, vivo released a "camera" and a new image brand

vivo X100s Pro is available in three colors: white moonlight, titanium, and morning and night black, with a 12GB+256GB configuration starting at 4999 yuan.

"Thanos" vivo X100 Ultra has certainly played the king of imaging capabilities, but for some users, the mobile phone does not need such powerful imaging capabilities, and lower prices and better feel are more important.

The vivo X100s can harvest more straight screen parties, and the vivo X100s Pro provides a choice for users who want to use a well-balanced "phone" with excellent images.

"Blueprint Image" brand launch: the image road of "software and hardware integration".

In addition to the three mobile phone chips, vivo also brought the imaging brand "Blueprint Imaging" at the press conference.

At this press conference, vivo released a "camera" and a new image brand

Blueprint Image, which represents the cognition and accumulation of vivo images in key scenes, is a collection of vivo's self-developed sensor technology, self-developed algorithms, self-developed image chips and other imaging technologies.

vivo believes that the ideal state of mobile imaging should be "integrated software and hardware design", which is also the goal that Blueprint Imaging is achieving.

In fact, throughout the press conference, "software and hardware integration" was almost one of the most mentioned keywords.

At this press conference, vivo released a "camera" and a new image brand

Since 2017, vivo has selected "imaging" as the long-term track, insisting on "self-development" + "co-research" of imaging: self-research on algorithms and some component technologies, and cooperating with domestic universities and Zeiss optics to achieve mobile imaging No.1.

The results of "Blueprint Imaging" are also reflected in three new products: the X100 Ultra is equipped with a top-of-the-line sensor co-developed with Zeiss, and all three mobile phones are equipped with self-developed Blueprint Image chips, as well as self-developed "Telephoto Stage" algorithms, and so on.

Blueprint Imaging not only escorts the imaging capabilities of the blue factory on the underlying software and hardware, but also brings vivo's unique shadow tone.

At this press conference, vivo released a "camera" and a new image brand

The "Humanistic Street Photography Camera", which debuted on the three new products this time, tries its best to restore the feeling of holding a DSLR camera in terms of UI and functions, and users can quickly adjust the shutter parameters to capture key moments.

In terms of shooting modes, the Humanistic Street Photography Camera has launched a variety of modes such as textured colors, black and white colors, vivid and natural colors, as well as five "humanistic focal lengths" of 24mm/28mm/5mm/50mm/85mm, expressing different emotions with color and focal length.

At this press conference, vivo released a "camera" and a new image brand

In 2024, when everything is deeply integrated with AI, vivo will definitely not miss the gameplay of "AI photography". This time, vivo has launched a "black technology": the Four Seasons Portrait.

At this press conference, vivo released a "camera" and a new image brand

"Portrait of the Four Seasons" can use AI to generate scenes of the four seasons of spring, summer, autumn and winter while retaining the main elements of the photo, and change the background of the photo to the style of different seasons.

New features and products worth mentioning

In addition to the "main dishes" of the three mobile phone and video brands, the blue factory also prepared some "desserts" this time.

vivo's self-developed Blue Heart model has been officially upgraded to a "self-developed AI multi-modal model", which enables the large model to contact and understand the world from visual, sound, spatial and other aspects.

At this press conference, vivo released a "camera" and a new image brand

vivo also launched the industry's first multi-modal large model technology application "vivo See-Blue Heart Upgrade", which is based on the self-developed AI multi-modal large model to help visually impaired users better see the world.

The new Blue Heart AI voice recorder supports automatic generation of recording file names according to the recording content, and can also convert text with one click, and is connected to third-party software such as QQ, WeChat, and DingTalk.

At this press conference, vivo released a "camera" and a new image brand

vivo Office Suite supports seamless collaboration on five screens, including Windows and Mac, and Universal Docs supports opening 57 professional file formats, including Pages, Numbers, and CAD. Huang Tao joked that vivo X100s officially joined the "Apple Family Bucket".

At this press conference, vivo released a "camera" and a new image brand

The press conference also brought a new ECG version of the smart watch product vivo WATCH 3, with a built-in high-precision ECG detection sensor, 30 seconds to complete the prompt of sinus rhythm or atrial fibrillation, atrial premature contractions, ventricular premature contractions and other indicators, with vivo Health App can generate an ECG report, the price is 1699 yuan, and there is a 200 yuan discount for purchasing it in combination with the X series before May 31.

At this press conference, vivo released a "camera" and a new image brand

At the end of the press conference, Huang Tao gave the purchase idea of vivo products:

– 直屏党选购 vivo x100s

– 想要轻薄的折叠屏,选购 vivo X Fold3

– 想要影像最旗舰,选购 vivo X100s Pro

– 折叠屏和影像全都要,选购 vivo X Fold3 Pro

– If you want a "camera" for making phone calls, buy the vivo X100 Ultra

The vivo X100s and vivo X100s Pro will go on sale on May 17, and the vivo X100 Ultra will go on sale on May 28.

At this press conference, vivo released a "camera" and a new image brand

Starting from the slogan "The backlight is also clear, illuminate your beauty", vivo has started the road of layout images.

In the past 7 years, domestic Android flagships have also joined the track of "volume image", and many top Android flagships have focused on the selling point of image.

Due to the early layout and insistence on self-research + co-research, vivo has now relied on its core technology to fight its way out, with a "Thanos" that has been warmed up for more than a year, as well as a number of industry-first technologies, it has once again shocked the four.

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Love Faner|Original link· Sina Weibo

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