Yesterday, I was invited to participate in the Chinese auto brand quality seminar held by Pacific Motors, and I felt a lot.
Pinching my fingers, it has been 20 years since I graduated from college in 04 and entered the automobile circle. During this period, he developed automobiles at car companies. As an automotive media, I have recommended cars to everyone. As a consumer, I have bought quite a few cars. has been mixing in the car rim, and the quality of the car is naturally always concerned.
But if you think about it, different roles will have different understandings of the quality of cars. When I studied automobile design in college, I paid the most attention to power, economy and smoothness; Later, when I started working, handling, safety, and ease of maintenance became my focus. When it comes to buying a car by myself and standing in the perspective of consumption, the scope of quality is further expanded, such as comfort, aesthetics, NVH, audio quality, the function of the central control screen, driving assistance functions, etc., I also have to pay attention.
Therefore, although consumers are not the most knowledgeable about cars, they must have the most and extensive needs. Therefore, the products recognized in the market as of high quality must be all-rounders who can go up to the hall and down to the kitchen.
Take BYD Han and Tang, which have excellent performance on the Pacific Quality Billboard, no matter from which dimension, they are the leaders in the current mid-to-high-end market. Power, fuel consumption, interior space, comfort, technological convenience, aesthetics, price advantage, etc., the Han of the mid-to-high-end sedan and the Tang of the mid-size SUV are worthy of their current market reputation and sales results.
Speaking of which, BYD's development process is still full of crises. The advent of the first generation of Tang and Song did not make much waves in the market. I believe that at that time, in the eyes of many people, the sales were not good, and the quality was naturally not good. However, when I participated in BYD's activities at that time, I often sighed with BYD's R&D and marketing teams - if you do a good job in styling, BYD will definitely sell well.
Why did you feel this way? Because after understanding the technical strength of BYD's products and feeling the quality of BYD's many products, I feel that the internal and external styling design is its only shortcoming. At that time, BYD was like the heroine of a Korean movie "The Ugly Girl's Turnover", with super strength, but her appearance made people anxious, and it was difficult to become the darling of the public.
Everyone can see the story clearly, and it is estimated that many car circle bigwigs have similar feelings to me, and this point has reached the top management of BYD. The arrival of the former designer of Audi made up for the last shortcoming. It is logical for BYD to enter the fast lane of development.
Unlike other car companies, BYD's original intention is new energy vehicles. Now there are many new forces focusing on new energy vehicles in China, but if the time is placed 20 years ago, there is only one BYD in China, and there is no other branch. Today, we see more than 3,000 sets of advanced R&D instruments and equipment from more than 100 professional laboratories introduced in BYD's quality promotion, and more than 4,000 testing capabilities, all of which were purchased by BYD during the trough period.
In the past 20 years, BYD has experienced many troughs, in such a situation, it can not forget its original intention, adhere to the research and development of new energy vehicles, this tenacity, is worthy of its achievements today.