A new definition of the official poster
When Zhejiang Satellite TV announced the official lineup of the fifth season of "Youth Travel", it seemed to break all the rules of the traditional official announcement poster. The poster does not show the faces of any guests, but is presented in a style that everyone calls "scribble", which is rare in previous variety show official announcements. This practice immediately sparked heated discussions among netizens, and many people said that this may be one of the most "casual" official announcements in the history of variety shows.
Not only that, but the official also laughed at himself, "I'm sorry, the poster is ugly, we went to practice calligraphy", this self-mocking attitude increased the audience's curiosity and expectation of the show, as if to say that the wonderful content of the show is far more than the visual effect of the poster.
The ridicule and expectation of netizens
Netizens responded enthusiastically to this unconventional official announcement method, and they have launched brain-opening secondary creations, hoping to contribute their own strength to make the poster of the fifth season of "Youth Travel" more "good-looking". This interaction not only shortened the distance between the program team and the audience, but also made this official announcement event more interesting.
Many designers and ordinary netizens have participated in this "poster design war", showing their understanding and creativity of the style and theme of the show. This collision of engagement and creativity makes the official announcement of the fifth season of "Youth Travel" a successful case of social media marketing.
A party to look forward to
What is particularly striking is that Seo Myung-ho's fans have expressed great anticipation for his reappearance. I remember that in the last season of "Youth Travel", Xu Minghao won the hearts of many audiences with his unique charm and sense of humor.
This time, he joined again, which undoubtedly made fans full of anticipation for the content of this season. Fans have expressed their hope to see more wonderful performances of Xu Minghao, and also hope that he can bring more laughter and emotion in the show.
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The exploration of a new language for variety shows
The official announcement of the fifth season of "Youth Travel" is undoubtedly a bold breakthrough in the tradition of official announcement of variety shows. In the era of social media, how to effectively attract the audience's attention has become a problem that every program needs to think about. Through this "sloppy" way of official announcement, the program team successfully sparked extensive discussion and attention, which also made people see the new possibilities of variety shows in terms of publicity. In the future, we may be able to look forward to more creative and interesting official announcements to bring new vitality to the promotion of variety shows.
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A hotly debated summary
And the most discussable thing is not the style of the official announcement poster, but the attitude represented behind it - in the era when content is king, external packaging is no longer the only means to attract the audience's attention. Through a seemingly "inadvertent" official announcement, "Youth Travel" successfully focused the audience's attention on the show itself, rather than the fancy appearance. Although this method has caused some controversy, it is undeniable that it provides new ideas for the promotion of variety shows.
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Audiences have had mixed reactions to this "sloppy" way of making official announcements, with some believing it to be an innovation, while others think it is too casual. However, in any case, this official announcement has undoubtedly made the fifth season of "Youth Travel" the focus of people's after-dinner discussions, which may be one of the original purposes of the program team.