On May 7, the technology community ushered in a hardware war filled with gunpowder. The two technology giants, Apple and Huawei, respectively held high-profile new product launches on this day, and the new product lines highly overlapped, which attracted widespread attention in the industry.
At the Apple press conference, Jonathan Eve was in control of the audience in the center of the stage. He began by introducing Apple's thinnest tablet ever, the new iPad Pro. The slim design of this tablet at only 5.3mm is impressive, but it's much more than that. For the first time, it features an OLED display that supports LTPO technology and a high refresh rate of 120Hz for an excellent visual experience.
What's even more exciting is that the new iPad Pro is equipped with Apple's self-developed M4 chip. The M4 chip is based on a 5nm process, which improves CPU performance by up to 40% and GPU speed by up to 4x. With the machine learning accelerator, the new iPad Pro will perform well in areas such as image processing and video editing. It even supports professional-grade ProRes video recording and smart camera features, allowing creators to complete high-quality film and TV productions on mobile devices.
In addition to the iPad Pro, Apple also launched a new series of large-sized iPad Air. The regular version is 10.9 inches, while the larger version is up to 12.9 inches, bringing more screen real estate to mobile work and entertainment. Both new products are equipped with M2 chips, which deliver up to 50% faster processing speeds than the previous generation, enabling efficient and smooth operation of a wide range of productivity and entertainment applications.
Huawei has also set off a frenzy of hardware innovation in Dubai. The new MatePad tablet and MateBook laptop were the highlight of the event. The MatePad 11.5-inch S tablet features a 2.8K high-resolution display that supports a high 120Hz refresh rate for a detailed and smooth visual experience.
The MateBook 14 is powered by an Intel Core processor and has excellent performance. Both new products use an ultra-narrow bezel design, with a screen-to-body ratio of more than 90%, providing users with a larger field of view. In addition to tablets and laptops, Huawei has also launched a self-developed painting app called "Born to Draw", which provides creators with powerful mobile painting tools.
In the field of wearable devices, Huawei also has blockbuster new products. The Huawei Watch Fit 3 smartwatch uses a 1.07-inch AMOLED color circular display, supports 10 days of long voyage, and the price starts at 1245 yuan. This watch is not only able to monitor health data such as heart rate and sleep, but also supports smart functions such as Bluetooth calls and music playback, making it an excellent product that combines sports, health, and entertainment.
The two companies' launch product lines overlapped to a high degree, reflecting their fierce competition in the tablet and laptop markets. Apple is focusing on the high-end market with its M4 chip and OLED screen, while Huawei is targeting the cost-effective market. This hardware war is worth watching.
In this wave of hardware innovation, we have seen the relentless pursuit of innovation by tech giants. They continue to make breakthroughs in hardware design, chip performance, software ecology and other aspects, bringing users an unprecedented experience. Whether it's working, playing, or creating, the next generation of mobile devices will be the best of our ability to work and live.
The pace of hardware innovation doesn't stop. There is reason to believe that in the near future, lighter, thinner, more powerful, and smarter mobile devices will be available, opening up a whole new digital world for us. Let's wait and see what surprises the tech giants will bring us on the next stage.