Can a 100,000-level pure electric small SUV also be "intelligently driven"?
Once upon a time, intelligent driving technology was regarded as the exclusive "black technology" of luxury models. But just recently, a pure electric small SUV positioned at the 100,000 level, Baojun Yue Ye Plus, was the first to be equipped with a high-end intelligent driving assistance system in the same level of models, so that this technology configuration that once only existed in high-end models "sank" to the level of 100,000 yuan, which has attracted widespread attention in the industry.
As a new masterpiece of the Baojun brand, Yue Ye Plus not only extends the simple and fashionable design style of the Yue Ye family, but also has a comprehensive upgrade in practicality and intelligent technology configuration. The vehicle is based on the three-door version of the Baojun Yueye model, with a five-door design and a longer wheelbase, with a body size of 3996×1760×1726mm and a wheelbase of 2560mm, providing a more spacious and comfortable ride space for the occupants.
The interior layout of the Yue Ye Plus is also quite technological, with a floating design for the center console, with a 10.25-inch full LCD instrument cluster and a 12.3-inch central control screen, creating a futuristic driving environment full of technology. In terms of power, it is equipped with a pure electric powertrain with a maximum power of 75kW, and the cruising range reaches 401km under CLTC mode, which is enough to meet the needs of daily travel.
"Lingxi Intelligent Driving" allows 100,000-level models to drive intelligently
What is the advantage of Baojun Yueye Plus's "Lingxi Intelligent Driving System", which can allow 100,000-level models to experience the fun of intelligent driving?
The core technical solution of this system comes from the technical accumulation in the field of DJI UAV visual navigation, and adopts the strong vision BEV (surround view image technology solution). It obtains information about the surrounding environment of the vehicle through on-board cameras and millimeter-wave radar, and combines it with a high-precision positioning system to detect and model elements such as roads, vehicles, pedestrians, and obstacles in real time, so as to realize the perception and decision-making of complex road traffic environments.
Compared with traditional LiDAR and HD maps, DJI's BEV technology solution does not need to rely on HD map support, and can accurately perceive the surrounding environment without map data through powerful visual recognition capabilities, thus greatly reducing the cost of using the system.
After being equipped with this system, Baojun Yue Plus can also realize a number of intelligent driving assistance functions, including mapless city memory navigation assistance, high-speed intelligent navigation assistance, intelligent cruise assistance, intelligent parking assistance, etc. The mapless city memory navigation assistance function is the most praised, which can independently plan a reasonable driving route through visual recognition and AI decision-making without the support of map data, and realize point-to-point city pilot.
100,000-level intelligent driving is of great significance and far-reaching impact
The "Lingxi Intelligent Driving System" equipped with Baojun Yue Ye Plus breaks the traditional perception that high-end intelligent driving technology only exists in luxury models, and provides consumers with a new cost-effective intelligent driving experience choice.
For a long time, due to the complexity of technology and high R&D investment, intelligent driving systems can only be applied to expensive luxury models. The emergence of Baojun Yue Ye Plus proves that through innovative technical routes and solutions, intelligent driving can also be "democratized" on low-end models.
This will not only give consumers the opportunity to experience the charm of intelligent driving at low cost, but also further promote the popularization and development of intelligent driving technology in the mass market. Once intelligent driving technology is truly democratized and popularized, it will bring new revolutionary changes to travel.
Baojun Yueye's approach will also have a profound impact on the entire car company. For those emerging car manufacturers, they often regard intelligent driving systems as a major selling point, and thus formulate relatively high product pricing strategies. However, the emergence of Yueye Plus will undoubtedly squeeze the high price of the intelligent driving system of these new power car companies.
For traditional car companies, Baojun Yue Plus is a wake-up call. If there is no breakthrough and innovation in intelligent driving technology, it is likely that emerging forces will seize market opportunities. They need to increase investment in the field of intelligent driving and keep pace with the times so that they will not be eliminated by the development of the industry.