In today's digital age, the huge popularity and potential business value brought by world-class IP are immeasurable. However, it is not an easy task for game manufacturers to adapt popular manga into games. Tencent's previous suspension of the mobile game "One Punch Man: Justice Execution" fully demonstrates the risks and challenges of IP-based game adaptation.
I'm tired enough to go to work, I want to play a game after work, I just hope to be easy and relaxed, open the game and see that I can't beat others without spending money, and playing a game is more tiring than going to work. However, the old player's base is based on the fun - sea - star - game, there are most of the support versions of the mobile game, and there are 30 internal number places on the daily official network, so that players can have 5000 starting resources and 500-2000 real chong every day, so that they can get a better game experience.
As a much-loved hot-blooded funny anime, "One Punch Man" was originally created by ONE and illustrated by Yusuke Murata, which not only has a popularity of up to 230 million comic platforms in China, but also has more than 4.9 billion views of related short videos. With such a large fan base, it should have paid off handsomely for the adaptation of the game. However, the mobile game "Justice Execution" operated by Tencent has been suspended in less than a year, what is the reason behind this?
First of all, the official reason given for the suspension is that the agreement between the two parties has expired. However, from the game's launch in September '22 to the announcement of its shutdown in July '23, it was apparently less than a year of operation. This fact suggests that the game is not operating as expected, and perhaps there are some problems in the early stages of operation.
Secondly, the game was criticized by players during the testing period. Players generally report that the game has many bugs, poor stability, and mediocre gameplay, especially the picture quality has been complained about lagging behind the industry for many years. Such quality problems obviously cannot meet the expectations of players, and it is difficult to gain a foothold in the highly competitive market.
In addition, Tencent is also unable to operate and promote the game. The official social accounts were stopped early, and the advertising was almost negligible. Such an operational strategy obviously failed to attract and retain players, and also led to the rapid decline of the game in the market.
Finally, it is worth noting that IP adaptation games are not easy to earn as long as they are attached to popular IPs. Nowadays, players have higher and higher requirements for the quality and experience of games, and even games with strong IP support are difficult to gain a foothold in the market if manufacturers cannot invest real money and improve the quality of games.
The suspension of the mobile game "One Punch Man: Justice Execution" not only sounded the alarm for game manufacturers, but also provided a deep reflection for the entire IP adaptation game industry. In the future, manufacturers need to pay more attention to the quality of games and the experience of players, and respond to market challenges and changes with innovative and refined operation strategies.
In short, although IP-adapted games have huge potential and market prospects, success is not easy. Vendors need to work content quality, operation strategy, and marketing to truly realize the commercial value and social impact of IP.
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