Which variety show has been the most discussed on the Internet recently? That has to be "Singer 2024".
With the popularity of "Singer 2024", Mango Supermedia's stock price has also begun to soar. As of the close of trading on May 13, Mango's share price rose 11.69%, with a turnover of 2.088 billion yuan, a total market value of 47.011 billion yuan, and a market value of 4.92 billion yuan overnight.
According to the data provided by "Singer", "Singer 2024" won a series of ratings laurels after its premiere, and one hot search after another pushed the popularity of the show to a new climax.
Screenshot of the live stream
"Singer 2024" has received a total of 1,352 hot searches on the whole network
The ratings ranked first in provincial satellite TV
According to the data provided by Hunan Satellite TV's official Weibo on the evening of the 11th, as of now, the "Singer 2024" program has won a number of "firsts", with a total of 1,352 hot searches on the whole network, 142 hot searches on the main Weibo list, and 34 topic words on the top 1 of the main Weibo list, with more than 7.3 billion transmissions on the whole network.
According to the Shanghai Securities News, relevant data shows that the first CVB rating of "Singer 2024" is 0.44%, and the share is 1.84%. Ranked first in provincial satellite TV, 1.4 times that of the second place in the same period of provincial satellite TV. The CSM national network has an audience rating of 0.88 and a share of 4.61%, ranking first among all star channels in the same period. The peak rating of the first issue of Kuyun was nearly 0.7, and the peak share exceeded 4%, ranking first in the provincial health department, and the share was 1.5 times that of the second provincial health variety show. Huanwang's peak ratings were nearly 0.8, and the peak share was nearly 5%, both of which set the highest record for Hunan Satellite TV's Friday prime-time variety show ratings this year.
"Singer 2024" challenges the full live broadcast competition mode, and industry insiders believe that this will bring more possibilities to music variety shows.
According to the Yangtze Evening News, "Singer 2024" is the first attempt to broadcast live instead of the previous recording, and all the competing singers have signed an agreement of "over and over again", no matter what happens on the scene, there is no opportunity to do it again and repair the sound after recording, the live performance has become particularly important, the authenticity of the singing skill has been improved, and the stability, pitch, treble and fluency of the sound have become a more direct measure, but the aesthetic conception of the work is not so important, so from the final result, the so-called " "rollover accidents" did not occur, but the technical flow will have a clear advantage.
Judging from everyone's evaluation of the live broadcast debut of "Singer 2024", we fully affirm the promotion of the whole live broadcast to the industry. Previously, the mainland party and the recording of the program fell into an embarrassment, the sense of perfection brought by the sound repair was ridiculed as unreal, and the real singing has the risk of bringing "car accident scene", when "Singer" leads the trend of live live singing, it will promote the singers to face their true selves bravely, and also leave the stage to the singers who are really powerful.
An audience member said: "I won't mock any singer who doesn't sing well tonight, at least they have the courage to muster up courage, as an audience, I am happy to see this model continue, using good money to drive out bad money, I want to listen to the real even if there is a flawed voice, this is the charm of the scene." Some viewers also said: "I believe that a good singer can find a balance between technicality and artistry, and the audience will gradually reshape their own aesthetic standards in this balance." ”
"Wang Xinling Concept Stock" reappears?
According to Xiaoxiang Morning News, the explosion of the singer's return is also reminiscent of Wang Xinling, who participated in "Sister Lang" two years ago, because of the enthusiastic investment of fans, the traffic and commercial value brought to Mango Supermedia.
During the broadcast of the show, Mango Supermedia stock was bullish all the way. On May 24 and 25, 2022, Mango Supermedia's share price continued to rise, with an intraday maximum of nearly 10%. On May 26, Mango Supermedia stock continued to rise by 1.58%. Wang Xinling, who reappeared in front of the public, not only made the audience "Ye Qing Hui", but also gave birth to a "Wang Xinling Concept Stock".
At present, Mango has many variety shows competing on the same stage, Sister Lang is "riding the wind and waves", and "singers" are also in full swing.
It is worth noting that Mango Supermedia has just announced a quarterly report, which is the company's best performance in the first quarter in three years. According to the quarterly report, in the first quarter of 2024, the company achieved operating income of 3.324 billion yuan, a year-on-year increase of 7.21%; The operating profit was 547 million yuan, a year-on-year increase of 3.69%.
A number of data show that Mango TV's variety show continued to lead the long video platform in the first quarter. In January and February, among the top 10 variety show feature films broadcast market share on the whole network, Mango TV was on the list of 6 and 5 respectively, ranking first on each platform. "The Ninth Season of the Great Detective" led the online comprehensive market in the first quarter with 330 million effective broadcasts and a market share of 10.5%. "Flowers and Youth: Silk Road Season" and "The Sound of Life: Family Years" swept the top three in the first quarter of the online variety show effective broadcast and screen domination list.
Will a live broadcast without a sound fix be a "Renaissance"?
According to Wen Wei Po, in the context where traffic needs perfect idols, fans maintain the full score stage of idols, the team strictly guards against the perfect persona of artists, and investors and platforms mostly seek ...... for traffic Under the conspiracy of many parties, the product line of "Perfect Idol" has become more and more mature and growing. Some artists no longer stick to their individual performances, and some producers no longer want to spend time polishing details. "Flow greenhouse" and "entertainment filter" abound, and many singers mistakenly regard the repeatedly rerecorded studio production as a "perfect scene", and mistake the technology restored in the later stage for "explosive singing skills". Over time, singers such as full open mic and no sound repair have become excellent qualities worthy of special mention.
The singer Wang Sulong, who participated in the show, said directly: "We all need to disenchant the music comprehensive. From this point of view, under the shroud of the "entertainment filter" that relies on dubbing, photography, and singing, the appearance of "Singer 2024" is more like a correction, a reminder of the original source of artists to temper their true skills and the public to applaud for truth.
According to Southern Metropolis Daily, in the era of TV drafts, programs represented by "Super Girl" and "Happy Boy" were broadcast live in the form of live broadcasts, allowing audiences across the country to see the singing strength of the contestants most intuitively. During the popularity of "0713" the year before last, the relevant clips of "Happy Boy" in 2007 were reported by a large number of netizens, including "Superboy" with all the members singing and dancing and overturning, and "Small Town Girl" with crazy shooting, which became the laughing point of netizens, and there is also Chen Chusheng's "Original Me", which still seems to be an amazing stage today. The extremely real music program without any decoration and packaging makes the music idols voted by the whole people stand the test of the scene, and are also full of vivid personality charm, causing thousands of empty alleys, with strong influence and recognition.
Now, nearly 20 years later, with the development of technology, can such a real stage still attract the audience and meet the aesthetic needs? When a show dares to take off the refinement filter, does the market still buy it?
In fact, after recorded and broadcast programs became the mainstream of the market, sound repair became a routine operation of the sound comprehensive. In recent years, only a few draft music comprehensives have adopted the method of live broadcast in the finals, showing the absolute reality of the singer's voice, such as the first season of "Tomorrow's Son". The well-known music blogger Er Di dialectically expressed his opinion on this, and he summarized the advantages of live broadcasts on the self-media platform as "real charm, the possibility of accidents, and the topicality of car accidents"; Disadvantages include: it is difficult to mix at a recording level, musicality and aesthetics are reduced, and it is even more difficult to invite singers.
Source: National Business Daily, Shanghai Securities News, Yangtze Evening News, Xiaoxiang Morning News, Wen Wei Po, Southern Metropolis Daily