On May 10, the 2024 China Brand Day event was held in Shanghai, and an annual feast belonging to Chinese brands kicked off again. As a key platform to promote the "Three Transformations" strategy, China Brand Day brings together national star enterprises and elites from various industries, and becomes a bright stage for Chinese brands to show their global competitiveness. As an outstanding representative of national household appliances in Jiangsu Province, Little Swan brought innovative products to the Jiangsu Pavilion. At the scene, the relevant person in charge of Little Swan was interviewed by a reporter from Xinhua Press and told the story of Little Swan's "Su Zihao" brand.
Develop new quality productive forces and build a solid moat for enterprise competition
"We must firmly grasp the primary task of high-quality development and develop new quality productivity according to local conditions", which is a major requirement put forward by General Secretary Xi Jinping when participating in the deliberations of the Jiangsu delegation to the National People's Congress and the National People's Congress this year. In recent years, Jiangsu has continuously promoted the construction of a strong manufacturing province and a strong quality province, and actively promoted the brand strategy of "Jiangsu Boutique".
As a well-known household appliance brand in Jiangsu, Little Swan has adhered to long-termism since its inception, and has been deeply engaged in the field of cleaning and care for 46 years. Since 1978, Little Swan developed China's first fully automatic washing machine, and has gradually developed from a single washing machine to an international enterprise integrating washing machines, dryers and other washing and care categories.
In order to achieve the long-term development of the enterprise and continuously improve the healthy quality of life of Chinese families, Little Swan has always focused on scientific and technological innovation and product research and development, and has continued to increase talent reserves and R&D investment in recent years. Up to now, Little Swan has applied for more than 10,000 patents, including more than 5,900 invention patents, ranking first in Jiangsu Province for five consecutive years.
As a representative enterprise in the domestic cleaning and care industry, Little Swan has always been at the forefront of innovation, injecting "new quality productivity" into the industry with product innovation, and leading the industry to innovate and upgrade. In 2012, Little Swan launched the first heat pump dryer in China to solve the problem of washing and drying clothes; In 2019, the Little Swan Ultra-fine Pure Foaming Water Cube was launched, redefining the new health standard of the washing machine industry; In 2021, Little Swan self-developed blue oxygen technology to solve pain points such as fading clothes and stubborn stains, and create a benchmark for cleaning and care technology in the industry; In 2023, the Little Swan Double Washing Station will be unveiled in a new form that is the first in the industry, reconstructing the way of household cleaning. It can be said that Little Swan always pays attention to the changes in user needs, from clean experience to home aesthetics and integrated design, and continues to promote the change of healthy home life.
Revolutionize the cleaning experience and lead the new trend of healthy home
In this exhibition, Little Swan especially displayed the latest scientific and technological achievements - "Little Swan Double Washing Station", which successfully attracted a lot of attention with its disruptive innovation in product form and cleaning technology. The Little Swan Double Washing Station integrates washing machines, sweepers, and floor scrubbers into one, and realizes "laundry sweeping and mopping, one in place" with the integrated innovation of "one machine top and three machines", providing one-stop home cleaning solutions for modern families and leading the new trend of healthy home cleaning.
In terms of performance, this product innovates the automatic loading and unloading of the water channel, and there is no need to manually change the water frequently. There is no need to go through troublesome water and electricity transformation during installation, only 1 power cord and 1 water inlet pipe are needed, which is more convenient and worry-free to install. At the same time, it is equipped with the patented technology of ultra-fine clean foam washing, which adopts physical methods to efficiently remove stains, which is more healthy and environmentally friendly; The automatic hair cutting and collection technology avoids the problem of roller brush winding and manual cleaning, so pet families no longer have to worry about hair all over the floor. Built-in silver ion sterilization module, all-round protection of cleanliness and health, Little Swan double washing station with innovative technology, all-round liberation of users' hands.
As an innovative category in the home appliance industry, Little Swan Double Washing Station has quickly become a star hit in the market once it was launched, and is favored by the majority of consumers. Behind the birth of its products, there are also untold stories of innovation and research and development. It is understood that the amazing advent of the Little Swan Double Washing Station is not "made behind closed doors", but a lot of market research and user public testing have been done. Little Swan combined with more than 20 cats of pet families, extremely cold and dry, extreme tide and high salt environment, the whole house carpet floor environment and other different regions of the country, different users of the use needs, across 359 days of extreme public testing, for 1133 optimization suggestions, continuous optimization and improvement plan, after thousands of times of fine polishing, so that the Little Swan double washing station truly meets the needs of users, not only highlights the spirit of Little Swan in research and development and innovation, but also interprets the brand concept of "wholeheartedly".
Little Swan's wonderful appearance on China Brand Day is not only a concentrated display of brand strength, but also a firm commitment to "Made in China" to "Made in China". On the world stage, Little Swan is writing a glorious chapter of Chinese home appliance brands with its profound brand accumulation, innovative technical strength, and accurate insight into consumer needs, helping Chinese brands to rise and glory in the world.