When it comes to marketing, there are tens of millions of roads, and the Coconut Tree Group is the most unique and easy one to get into
For example, whether it is an advertising slogan, poster, packaging, or a live broadcast room, it has been the same for decades, forming a unique hormone marketing gene
For example, the advertising language of "drinking from childhood to adulthood" that makes people blush
Another example is the packaging, various advertising posters "yellow gambling website" style, it can be said that the recognition is not generally high
Especially after entering the era of live streaming, the marketing of Coconut Tree Group is also iteratively upgraded, killing a bloody road.
In the era of involution of live broadcasting, unlike other brands, which invite celebrities and big anchors at high prices, they turn their live broadcast room into a show that shows off their figures, attracting countless eyes
And consumers also like to see it, not to mention whether they sell coconut tree products or not, go to the coconut tree live broadcast room to please themselves, soar adrenaline, stimulate hormones, and have a short "dream back to youth".
For example, the painting style in the live broadcast room is like this:
Let countless young men scream. This is the Chinese aesthetic, where it should be thin, where it should be thin, where it should not be thin, it is not thin at all
Even the office and conference room can become a "show", shake, shake, look at such a hard-working model, you have to support it, don't buy coconut water, just support a flow......
Naturally, the Coconut Tree Group, which has entered the era of live broadcasting, not only takes care of young men, but also conforms to the trend of male consumption......
It's not enough to find a model who looks like a star, that is, it's not enough to show off your body and face, you have to show off the girl killer "chest muscles" and "abdominal muscles......
And the following: deep V shorts, push-ups, dynamic rides......
A group of sunny and cute "big macho men", if you look at the helpless young lady in front, you know that this girl can't stand it. Xiao Chai simply posted a picture, you listen to the scream.
Seeing this scene, the idols in the entertainment industry were so jealous that they doubted their lives and their cerebellum atrophied.
Even aunts and uncles don't let go.
is also in line with the "aesthetic" marketing of boys and girls, which has caused a lot of controversy and has been punished repeatedly
For example, in recent days, there has been a hot search about the Coconut Tree Group, which is known for "rubbing milk with coconut" and "few airports for South Pacific beauties"...... and a series of explosive advertising words and the use of state agency staff for commercial marketing, and received a fine of 400,000 yuan.
Due to the explosion of advertising words and the use of state agency staff for commercial marketing, Coconut Tree received a fine of 400,000 yuan
After being fined, the Coconut Tree Group unsurprisingly rushed to the hot search, with 150 million views and 230,000 interactions.
Sure enough, the marketing is still good for Coconut Tree, except for Weibo, Coconut Tree was fined this time, which is a hot search on the headlines of the whole network.
The actual effect of the 400,000 fine, other brands must not spend tens of millions, or even a few small goals.
But that's not all, because this hot search is the first in this matter. Soon, the Coconut Tree Group issued a statement about its fine, with only three words: "I am not convinced".
"The worry is that the famous brand will be destroyed, smashing the jobs of 20,000 employees of coconut trees and upstream and downstream enterprises, so that 500,000 coconut farmers in Hainan will not be able to sell their coconuts, get rid of wealth and return to poverty."
One of them was dissatisfied with the reprint on his own official website "Rubbing milk with coconut water" "There are few beauties in the South Pacific, and the airport is a popular science education, not a commercial".
This wording is fierce enough, and it has the same strong impact as the group of anchors in the live broadcast room. Soon, in a short period of time, the coconut tree ushered in the second hot search
The third one is also coming:
There is a fourth, a fifth......
For dissatisfaction, the regulatory authorities quickly responded: after the punishment, the coconut tree group withdrew the relevant advertisement, and the fine also required the company to pay within a time limit. If such behavior occurs after the penalty, the regulatory authorities will follow up further.
Regarding the Coconut Tree Group's repeated penalties for publishing illegal advertisements, the staff member pointed out that "it has indeed been fined, and there have been many complaints, and the regulatory authorities are dealing with it in accordance with the principle of investigating and dealing with it together when it is found."
For example, as early as 2019, Coconut Tree Group was fined 200,000 yuan for "drinking from childhood to adulthood" and "drinking more coconut water every day can make breasts full".
In 2021, Coconut Tree Group released a recruitment advertisement on its official blog, saying that "if you enter school, you will have a car, a house, and a high salary, and there must be beautiful women and handsome guys chasing you" and was fined 400,000 yuan......
In this regard, some media said that the Coconut Tree Group is really a backbone. Naturally, although the Coconut Tree Group was not satisfied, it still paid the fine and removed the relevant content.
There are also media comments, "It has been rubbing the edge and has never been surpassed." What surpasses the coconut tree is always the next edge of the coconut tree."
But the coconut tree group, which is a backbone, obviously can't let this wave of Potian's traffic come to an end. Soon, the live broadcast room of the Coconut Tree Group changed the style of painting
Xiao Chai went to take a look, before and after this is really "things are not people"! Let's feel it together!
Wearing sun-protective clothing, although the jump is still jumping, the shaking is still shaking, but even the face is not exposed! That's all the lines left, so it's tight! Let's not wipe the edges now!
Of course, not only female models, but also male models, wrapped tightly, doesn't this break the hearts of countless girls?
Seeing this style of painting, some netizens said: The live broadcast room is tightly wrapped, is the Coconut Tree Group planning to expand the Arab market?
Soon, the Coconut Tree Group began to welcome its own hot searches again, and there were several at a time. "The face of the anchor in the coconut tree live broadcast room is not revealed" "The model in the coconut tree live broadcast room is tightly covered"
Pinch your fingers and count, it's hundreds of millions of sky-breaking traffic! For so many years, Coconut Tree has really understood marketing, interpreting what it means to spend a little money to do big things, and no one can lose, this wave is really 400,000, and the effect of 400 million has been done.
Many netizens said that this is not a rubbing! Some netizens also said: What is the name of the coconut tree live broadcast room, saying this, the betta fish and tiger teeth lined up to express their dissatisfaction
"I have always thought that the aesthetics of the coconut tree are very good, people are just in good shape, and there is no leakage" "I don't think there is any need to advertise such coconut palm brand coconut water, the taste of coconut tree brand coconut water is the first!" At least the coconut water can't surpass him!"
"DY, betta, Huya, which anchor wears more than the coconut tree, that hints at it, why no one cares, persimmons pick soft pinch."
However, seeing this, Xiaochai seems to feel that something is wrong, and he is fined 400,000 yuan, which seems to have nothing to do with the painting style in the live broadcast room!
suddenly changed the style of the live broadcast room, and there were a few hot searches, and then netizens said uniformly that the live broadcast room of the coconut tree is not a rubbing, this public opinion is weird, and the IQ of the people who eat melons seems to have been quietly pressed to the ground and rubbed
After this series of operations, Xiao Chai just wants to say that as long as the "wisdom" is enough, it is really easy to control public opinion, and it is effortless! Not a single one of them is spent.
In other words, if you want to earn more traffic, marketing needs to be controversial, throughout the marketing history of Coconut Tree Group, it has always been around controversial topics, and some experts define Coconut Tree Group's marketing as "legal dispute marketing".
For example, in addition to the conventional advertising slogans and packaging, the poster painting style, and its marketing events are also full of similar traces.
For example, in 2016, the controversial "chest mold bottle", as well as the recruitment advertisements that have cars, houses, high salaries, and must be chased by beautiful women and handsome guys.
And this kind of marketing routine, compared with traditional marketing, is indeed effective, and the coconut tree group has also tried and tested.
But then again, although every time there is a controversy, there are many people who eat melons on the side of the Coconut Tree Group, because its marketing content caters to the preferences of some groups, but the preferences of the group are never the measuring stick of right or wrong.
Sometimes, rubbing the edge and rubbing out the law is illegal, that is illegal...... There are some boundaries that cannot be crossed, and often, water can carry a boat, and it can also capsize a boat.
Shigowski ©️
Author|Xiaochai No. 1
Edited by Tan Song