As one of China's top 500 private enterprises, Xizi International is about to return to Shangcheng, and its headquarters is located in the second phase of Qianjiang New Town.
"We hope to have better development in this hot land of our hometown, and the location of the new headquarters is the strategic frontier of the development of Yongjiang, which is especially in line with the temperament and positioning of Xizi International Headquarters." Wu Hua, general manager of Xinxiao Elevator Group Co., Ltd., said.
The "headquarters economy" is the surging driving force for the city to achieve leapfrog development. Looking forward to the whole country, first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen have seized the opportunity in the wave of domestic "headquarters economy". So, in the new round of urban competition, how will Uptown take the lead?
Build a building and prosper
Igniting a "new engine" for development
Overlooking Qianjiang New Town from the air, office buildings with different characteristics rise from the ground, highlighting the fashion and modern atmosphere.
Enterprise projects in different fields such as modern commerce, financial services, and digital economy have gathered here, and many headquarters enterprises such as securities, insurance, and human resources have settled in and grown.
Looking further east, the second phase of Qianjiang New Town, which is rising from the ground, is another "masterpiece" launched by Hangzhou in Qianjiang New Town after "ten years of grinding a sword", with the golden treasure land along the Yangtze River, and the positioning is to build Hangzhou into an "international high-end business district, headquarters gathering area and high-level talent gathering place". Next, Shangcheng should deepen the concept of "global headquarters", and focus on promoting the four headquarters sectors of Wangjiang New Town, Chengdong New Town, Qiantang Smart City, and Jianding New Town in addition to the core of the "super headquarters cluster" of Qianjiang New Town Phase II, so as to create a benchmark for modern service development.
According to Wu Hua, the relevant departments of Jianqiao Street and Shangcheng attach great importance to it, from information provision to program discussion, from policy promotion to city approval, the government has been proactive, and has repeatedly invited enterprises to meet with relevant departments to discuss solutions and implement them.
It is reported that the headquarters of Xizi International (Xinchuang Holdings) will take the sales and research and development of escalators, the core business, as the main function, focusing on the research and development of digital technology and intelligent service systems of escalators; At the same time, with new energy and electronic chip technology as auxiliary functions, the original track will be combined with new technologies such as AI and the Internet of Things, and a new high-tech track will be introduced to jointly create new quality productivity.
Previously, the news that the headquarters of FAW Audi sales company was located in Shangcheng also aroused great concern. People are not only concerned about the Audi brand, but also about the economic variables that the settlement brings to the city. Previously, Michael Arndt, General Manager of FAW Audi Sales Co., Ltd., said: "At present, the company has more than 800 excellent employees, and since moving to Hangzhou, we have recruited 132 employees locally, and also sent 36 employees to the Hangzhou company through overseas dispatch channels. ”
If you want to "get a piece of the pie" in the "headquarters economy", you must take the initiative to find friends from advantageous industries and characteristic industries.
Shangcheng Development Headquarters focuses on both "introduction" and "training" in the economy, which not only benefits from the recruitment and stationing of major projects, but also is inseparable from the internal tapping potential and strengthening the stock. After years of development, Shangcheng has "grown" headquarters enterprises with a large number of internationally influential enterprises such as Otis, Superstar, Haixing, and Anxu Biotechnology.
Take Hangzhou Anxu Biotechnology Co., Ltd., founded in 2008, as an example, after years of intensive cultivation in Shangcheng, the company has formed an integrated layout of the industrial chain from upstream core biological raw materials to diagnostic reagents and instruments, and has become one of the few Chinese companies that can compete with multinational in vitro diagnostic giants.
"Build a building, prosper." As a strong engine for high-quality economic development, the headquarters economy is releasing more and more energy in Shangcheng.
Optimize services and special guarantees
Attracting corporate headquarters to come
At present, as one of the areas with the most concentrated headquarters economy and the most developed high-end industries in Zhejiang Province, Shangcheng has gathered 59 headquarters enterprises, and anchored the "3+2" high-end industrial system to build a headquarters economic agglomeration in Qiantang River. This year, Shangcheng will also implement the "Headquarters Enterprise Agglomeration Action" to ensure that more than 10 new headquarters of science and technology enterprises are added every year, and continue to build a 19-kilometer golden coastline headquarters economic belt, so as to gather the momentum of development with the energy of the headquarters economy.
However, it is not easy to attract a company to set up its headquarters.
"Headquarters enterprises should be introduced, retained, and developed well." According to the relevant person in charge of the District Development and Reform Bureau, Shangcheng has introduced a series of preferential policies for investment promotion for the headquarters economy with an "olive branch" full of sincerity, which has increased the competitive weight.
In September last year, Shangcheng issued a number of opinions on accelerating the development of the headquarters economy, and continued to increase the policy support for the headquarters of enterprises settled in Shangcheng District in terms of building purchase subsidies, tax incentives, land use support, and financial support. Among them, a one-time reward of up to 100 million yuan will be given to the headquarters enterprises such as "Fortune 500 in the World", "Top 500 Chinese Enterprises", "Top 500 Private Enterprises in China" and "Centrally Managed Enterprises" newly introduced from outside Hangzhou; Headquarters enterprises that purchase office space for their own use in the headquarters can be given a subsidy of up to 10% and a maximum of 20 million yuan according to the actual transaction amount; For the first time, it was rated as a "five-star", "four-star" and "three-star" headquarters enterprise in Hangzhou, and was awarded 5 million yuan, 2 million yuan and 1 million yuan respectively; A subsidy of up to 2 million yuan will be given to the headquarters enterprises that implement the strategy of cultural going overseas and obtain good social benefits.
On April 9 this year, Shangcheng District held a conference on the promotion of high-quality urban economy and industrial breakthroughs, planning to build the 19-kilometer golden river shoreline into a "waterfront headquarters belt" with world influence. In this plan, Shangcheng will fully launch the "Double Hundred Project" of the headquarters economy, realize the tax revenue of 100 million yuan and break 100 buildings, and create the second "10 billion avenue".
It is worth mentioning that at the beginning of this year, Shangcheng District also set up a headquarters economy attraction commando, which is a special task force to promote the attraction of high-quality headquarters projects.
"We focus on the two directions of 'research' and 'attraction', and mainly aim at the three special actions of 'returning headquarters, tapping the potential of state-owned enterprises, and recruiting big and strong'." The person in charge of the commando team said that Shangcheng is very attractive to headquarters enterprises, and in order to attract high-quality headquarters projects, they have comprehensively sorted out the "toolkit" for attracting investment, and formed the "2024 Land and Building Investment Resource Table in the District" and "Understanding the Economic Policy of Shangcheng Headquarters in One Picture". In the next step, the district will anchor the construction goal of "urban economic benchmark area, modern service core area, and headquarters economic agglomeration area", continue to create a world-class business environment, accelerate the agglomeration of high-quality factor resources, attract all kinds of headquarters to gather and develop, and strengthen the competitive advantage of high-quality economic development in Shangcheng.