"Lao Tie, look at it, this is a 'little bee' melon from the Yimeng Mountains, all naturally ripe, sweet and ...... taste" Recently, in Zhumansan Village, Fangcheng Town, Ma Yan, a village worker and "anchor" of the village, was selling melons on live broadcast. There are constantly people placing orders in the live broadcast room, and there are even customers from Hainan and Heilongjiang.
The live broadcast room is located in the greenhouse next to the field in the village, and several staff members next to Ma Yan are busy packing and shipping. "Since 2021, we have been selling melons online through the Douyin platform, and now it is the season for melons to be listed, and we broadcast live twice a day, and we can have more than 100 orders a day at most." Ji Xiangyin, chairman of the Lvfeng Fruit and Vegetable Planting Farmers' Cooperative in Lanshan District and secretary of the Party branch of Zhuman Village, told reporters.
Lanshan District Lvfeng Fruit and Vegetable Planting Farmers Cooperative is a cooperative established earlier and better developed in Fangcheng Town, with more than 30 members. Since its establishment, the cooperative has gradually developed and grown, and through the empowerment of new formats such as live broadcast e-commerce, the average annual income of members has increased by 8,000 to 10,000 yuan, bringing tangible benefits to the masses.
Adhering to the development concept of "full cycle and full chain" led by party building, building a "common prosperity alliance", and realizing farmers' income increase and prosperity are the fundamental and innovative measures for Fangcheng Town to base itself on its location and agricultural development advantages, drive innovation-driven development, promote industry-city integration, and empower rural revitalization.
In order to solve the problem of industrial development and broaden the channels for collective income increase, in 2023, Fangcheng Town will organize 16 professional farmer cooperatives and party branch leading cooperatives, including Lvfeng Fruit and Vegetable Planting Farmer Cooperative, and establish a joint association led by the party committee of the area - Lanshan District Hengyun Cooperative, with a total capital contribution of 10 million yuan, covering 1,097 farmers and a planting area of more than 4,400 mu. The association innovates and explores a new model of collective economic development of "double integration and double increase" for the integration of industry and urban and rural areas to drive the collective and increase the income of farmers, and promotes the five-level co-creation of "party committee and government + state-owned enterprises + cooperatives + village party building cooperatives + rural households", so that the "common prosperity alliance" can become a momentum and create a new development path for party building to lead rural revitalization.
Adhering to the "trademark rich farmer, brand strong society", Hengyun Union integrates characteristic resources, calls for the brand of "Fangcheng Watermelon", "Fangcheng Melon", "Fangcheng Rice" and cultural tourism products "Fangcheng Big Pot Cake", builds "Marsally" honey potato planting base, "Venus" golden apple base and other characteristic planting bases, and registers more than 20 agricultural product trademarks such as "Shawodi" brand melon and "Yanchun" brand fresh milk, and the brand influence and product added value continue to improve.
Adhering to the development goals of "land sharing, integrated development" and "developing the industry with land and rejuvenating the society with industry", Hengyun Union innovates and promotes a diversified development model, with a demonstration base area of 600 acres, and seven demonstration areas to form a planting and breeding cycle demonstration park, with an annual output value of 14.7 million yuan; Vigorously promote the land sharing model, develop 17,000 acres of new industries such as sesame oilseeds, potatoes, sweet potatoes, soybeans, Chinese medicinal materials, edible fungi, etc., improve the base of melons, vegetables and fruits by 15,000 acres, and directly supply agricultural products to the Yangtze River Delta, driving the total agricultural output value of the town to reach 980 million yuan......
"Customized income" is guaranteed, "dividend income" is increased, "intermediary service" is increased, and "development dividend" is shared...... According to statistics, in 2023, the sales revenue of Hengyun Cooperative will be more than 8,200 yuan, with a surplus of 9.3 million yuan, an average income increase of 465,000 yuan for each member cooperative, and an average increase of 5,100 yuan for farmers.
"In the next step, Fangcheng Town will adhere to the guidance of party building, continue to develop modern agriculture as the main direction, focus on the town's 'one city and three rivers' industrial belt, promote the comprehensive upgrading of agriculture, the comprehensive progress of rural areas, broaden the channels for collective income increase, let farmers develop in an all-round way, increase income and get rich, and strive to walk out of the new path of rural revitalization in practice!" Wang Jinguang, secretary of the party committee of Fangcheng Town, said.
Source: Lanshan District Rong Media Center
Author: Fan Ziming Guo Shengjie
Editor: Wang Wenjing
Duty Officer: Shang Wei