On the eve of the Beijing Auto Show, the Volkswagen Group held the "Group Media Night", which is an important year for Volkswagen and a key time node for its 40th anniversary in China. On the other hand, SAIC Volkswagen, as a pioneer of Volkswagen's entry into China, did not have a voice to celebrate its 40th anniversary. Confucius has a cloud of "forty is not confused", but the driver feels that the public has entered a period of confusion.
At present, the sales volume of North Volkswagen can barely be supported, but it has been pressed by BYD on the sales list for many months; And the southern public is even worse, the top five are no longer ranked. The reason for this is that Volkswagen has problems with its product layout in China, and it has almost been marginalized by the domestic wave of hybrid new energy and electrification.
So, you can see that at this "Volkswagen Night", Volkswagen executives announced that "Volkswagen will push and insert mixed and mixed with ordinary people", in fact, this point has long been revealed from the previous tone of the "soft-shelled turtle combination" composed of Jia Jianxu and Yu Jingmin of Nanzhong, after all, Nanzhong is now "the autumn of critical survival", which is more urgent. However, it has always been "thunder and rain", and there has been no unveiling of models equipped with related technologies for a long time, and SAIC-GM, which has more critical sales in the market, unveiled the Buick GL8 PHEV model at the Beijing Auto Show.
In terms of electrification, the current ID series is also close to failure, in addition to the South Volkswagen's ID.3 has previously gone through price cuts, other ID.4 / ID.6 / ID.7 are dismal sales, can only rely on internal staff car consumption, and it is reported that the South Volkswagen ID.7 model may not be listed, because the product is obviously backward, after the listing is to sell a loss, it is better to stop loss in advance, it seems that "backward is really going to be beaten"!
And from the perspective of this "Volkswagen Night", the responsibility of the renewal and upgrading of the ID series fell on the "pro-son" Anhui Volkswagen, so the first model of Anhui Volkswagen ID.UNYX used the gold standard, intending to improve the brand image and form a differentiation with the North and South Volkswagen. But the driver said that this car should not be listed, it is still a model based on the MEB platform, and it will also be a dismal sales.
It is estimated that Volkswagen also realized this, and the other MEB models originally planned to be put into production in Anhui Volkswagen were abandoned, and two new B-class models cooperated with Xpeng were given up in favor of two new B-class models in cooperation with Xpeng to form the ID.UX product series. However, it is reported that Xpeng provides the David platform of G9, not the latest Edward platform, and it is foreseeable that Anhui Volkswagen will also have two years to survive. Of course, Volkswagen in the north and south is the same, and can only wait for Volkswagen to catch up with the new models of the CMP platform.
As mentioned above, Volkswagen is also aware of the backwardness of domestic products, and now it is also trying to practice the strategic policy of "in China for China for China". For example, at the Beijing Auto Show, Volkswagen unveiled a strong product lineup consisting of 44 exhibited cars with the largest exhibition area of a joint venture car company.
At the same time, in terms of R&D, Volkswagen (China) Technology Co., Ltd. was established, focusing on the R&D, innovation and procurement of intelligent networked electric vehicles, which is the largest R&D center of the group outside the German headquarters. Are you optimistic about Volkswagen's future development in China?