Recently, Youkeshu disclosed in its announcement the recent accumulation of litigation and arbitration. One of the most striking news is that the company has filed a lawsuit against Amazon.
According to the announcement, a tree accused Amazon of "abusing its dominant market position" and claimed 7.7951 million yuan. At present, the case has been accepted by the Changsha Intermediate People's Court, and a notice or summons to respond to the lawsuit has been issued.
In another similar case, a tree once again claimed Amazon's "abuse of market dominance" as a cause of action, this time involving an amount of 823,800 yuan, and this case has also been accepted by the court.
In other words, there is a tree, as the plaintiff, and there are financial entanglements involving nearly 8.62 million yuan in two cases with Amazon.
"Abuse of a dominant market position" is very simple and refers to the behavior of a business operator with a dominant market position abusing its dominant market position to eliminate or restrict competition.
Dominant market position, according to the Anti-Monopoly Law, refers to a market position in which an undertaking has the ability to control the price, quantity or other trading conditions of commodities in the relevant market, or to hinder or influence the ability of other undertakings to enter the relevant market.
Judging from this interpretation, these two cases may be related to Amazon's ban wave. From the wave of large-scale Amazon account bans three years ago to the present, there are more than 300 Amazon stores that have been blocked, more than 400 sites have been blocked, and the funds of frozen stores have reached 128 million yuan.
One tree believes that Amazon may abuse its dominant market position in the process of implementing the ban, and the ban standards are vague, resulting in the legitimate sellers suffering injustice. This accusation is not only a struggle against its own experience, but also touches on the long-standing gray area in the e-commerce field.
As a result, he swung his sword twice and pointed at Amazon, with a cumulative claim amount of nearly 8.62 million yuan. This move is not only a defense of its own rights and interests, but also a shock bomb in the field of cross-border e-commerce, triggering deep thinking about the power boundary of e-commerce platforms.
This lawsuit goes beyond a simple claim for financial compensation, it symbolizes the desire of cross-border sellers for a transparent and fair platform environment, as well as the awakening of their awareness of protecting their own rights and interests. The courage of a tree to stand up may be a catalyst to promote the development of the entire industry.
The success and fall of Youkeshu reflect a common problem in the cross-border e-commerce industry - over-reliance on a single platform. In 2020, Amazon contributed 32.12% of its revenue, which fell sharply to a dismal situation after the ban in 2021. Once the platform policy changes, it will be like a building overturning, and the lesson is profound.
The confrontation between Youkeshu and Amazon is not only a conflict of interests between two companies, but also a microcosm of the standardized and healthy development of the entire industry.