In 2023, China's large-size interactive tablet market shipments accounted for 44.5% of the world's total, reaching 1.245 million units, although this figure decreased by 13.5% year-on-year, but it still shows China's strong strength and market potential in this field. With the decline of both the commercial and education markets, how can enterprises cope with the challenges brought by future development? Projection Times was fortunate to invite Mr. Hou Chaowei, Director of Operations of CISONE, to have an in-depth exchange on the current development of the audio-visual industry and the characteristics of new products.
With the advantages of Lianteng Group, Qiwo expands overseas markets
In the context of global economic integration, so that more brands into the Chinese market, but also let national brands on the world stage, interactive tablet all-in-one as a display tool, in education, conferences, exhibitions and other fields have been widely used, in overseas markets have received more and more attention and application.
Mr. Hou said that as a subsidiary of Luen Teng Group, Qiwo has been paying attention to the changes in the local market for more than ten years, constantly adjusting the company's development strategy, and actively expanding overseas markets while deeply cultivating the domestic market to cope with the increasingly fierce market competition. By adjusting the market strategy and product layout in different regions, we can better meet the needs of the local market and enhance brand awareness and market share.
With the advantages of Lianteng Group, in 2023, Qiwo will continue to expand to overseas markets such as Southeast Asia, Europe and the United States, laying a solid foundation for the brand to go overseas. According to Lotu data, the total number of large-size interactive tablet shipments in the world in 2023 will be 2.8 million units, of which the Asia-Pacific region will account for 54.0% of the global total, the North American market will account for 21.7%, and the European market will account for 17.2%. Overseas markets such as North America and Europe have seen varying degrees of increase in shipments, showing the diversity and complexity of the global market, and also indicating that the strategy of deploying overseas markets is beginning to bear fruit.
Mr. Hou said that Lianteng Group has been in the commercial display industry for 19 years, with an 8,000-square-meter operation center, 9 automated production lines, and a 60,000-square-meter industrial park, and has successively created a variety of commercial display ecological products. Provide high-quality product manufacturing solutions for global education, office and government affairs, intelligent commercial display, and smart city construction.
CISONE Qiwo new products, new technologies, and multiple scenarios to enhance new experience
Commercial display companies are seeking different development paths, and CISONE has deployed overseas markets externally, and has used new products, technologies, and multi-scenario applications internally to enhance the new interactive commercial display experience. Products include interactive tablets, 135-inch MGOB LED small pitch, mobile smart screen, in terms of new products, CISONE has launched an outdoor ultra-thin waterproof advertising screen according to market demand to cope with some variables in the industry, and the product has received a large number of orders from overseas customers.
Mr. Hou said that in the face of the impact of the general environment and the competition in the industry, enterprises need to continue to introduce new products to cope with changes in the market and demand, such as the launch of the free screen in 2021 and the launch of paper-like learning tablets in 2022. The launch of waterproof advertising screens this year is due to the acceleration of urbanization and the improvement of people's consumption levels, and the outdoor advertising market has also received extensive attention and use by enterprises and brands. In particular, the outdoor ultra-thin waterproof advertising screen has also become a new favorite in the outdoor advertising market with its unique advantages.
Outdoor ultra-thin waterproof advertising screen can be used as an important tool for commercial advertising, providing a new solution for brand promotion and product display. It can be applied to shopping malls, pedestrian streets, squares and other prosperous areas to attract a large number of people and improve brand awareness and product sales.
CISONE outdoor ultra-thin waterproof advertising screen adopts LED and other energy-saving and environmentally friendly display technologies, which have lower energy consumption and less pollution. In line with the current global requirements for green, environmental protection and low carbon, it has a broader market prospect.
CISONE Qiwo's new green solution
CISONE has launched a new carbon peak and carbon neutrality solution, and has laid out the interactive interconnection combination of B3 Pro series + solar energy dust-free blackboard, aiming to promote the green, low-carbon and sustainable development of the education industry.
The solution integrates high-definition display, audio playback, interactive teaching, dust-free interconnection, energy saving and environmental protection, pure eye protection and other functions, providing a new teaching platform for teachers and students.
Mr. Hou said that CISONE is a new green teaching tool. The surface of the product is smooth, dust-free and radiation-free, which can not only effectively protect the health of teachers and students, but also make full use of light energy to achieve a green, environmentally friendly and low-carbon teaching environment. The launch of the solar dust-free blackboard is not only a revolutionary upgrade of the traditional blackboard, but also an important embodiment of the green and low-carbon concept of Qiwo in the field of education.
AI blessing CISONE interactive tablet is full of imagination
The education market and the conference market have always been the main application fields of interactive tablets, but in recent years, with the pressure of schools and government finances and the adjustment of the education structure, the development rhythm of the education market has entered a flat stage; A large number of small and medium-sized enterprises control costs, reduce non-productive expenditures, and significantly shrink office equipment procurement budgets, and the interactive tablet market is also facing challenges.
Mr. Hou said that this does not mean that the prospects of interactive tablets are overshadowed. For example, with the acceleration of the digitalization and online trend of the education industry, the application of interactive tablets in the field of education will also undergo profound changes. In the conference market, there are more than 75 million conference rooms in the world, of which more than 20 million conference rooms are located in China, and the future is still worth looking forward to. At the same time, the combination of AI artificial intelligence and large model data is also changing the use habits of interactive tablets.
The empowerment of AI has filled interactive tablet products with more imagination. With the help of AI + voice recognition, facial recognition and expression recognition and other functions, personalized teaching can be realized. According to the learning progress and ability level of students, more targeted teaching content and tutoring are provided, so as to improve the quality and efficiency of teaching. In the conference scenario, the AI interactive tablet can make the meeting more efficient and convenient with real-time voice conversion, automatic translation, and real-time tracking.
In addition, in 2024, the State Council will issue the "Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods", which will also stimulate the update rhythm of interactive tablets. The trade-in policy is expected to bring new opportunities to the industry, in addition to helping to promote product innovation and technology upgrading in the interactive tablet market, but also to promote enterprises to launch more practical and intelligent interactive tablet products. This not only helps to improve the experience of educators, but also helps to promote the technological progress and industrial upgrading of educational equipment.
Postscript: In the face of the decline in sales of interactive tablet products, the market needs to find new growth points. The trend of digitalization and intelligence will play a more important role in the development of the interactive tablet market. Mr. Hou believes that the development of the interactive tablet market in 2024 will show new characteristics and trends. The application in the field of education and business will continue to expand and deepen. For the Chinese market, despite the 13.5% year-on-year decline in shipments, the potential and attractiveness of the Chinese market is still huge.
With the changing environment, the competitive landscape of the commercial display industry is also quietly reshaped, laying a new track full of unknowns and challenges for enterprises. As Mr. Hou emphasized, every change is accompanied by unlimited opportunities, how to maintain the sustainable competitiveness of enterprises, not only need to have hard enough products and leading technology as the cornerstone, but also need to have innovative thinking, the courage to break through the traditional shackles, and constantly bring forth the new. At the same time, a stable and complete supply chain system is the key to being invincible in the competition.