On May 10, the 2024 China Brand Day kicked off at the Shanghai World Expo Exhibition and Convention Center. Yulin City made a wonderful appearance as one of the seven prefecture-level cities in the country that participated in the exhibition. The special exhibition area of "Yulin Brand" covers an area of 300 square meters, with five sections: high-end energy, Yulin Shangnong, ecological oasis, new quality productivity and future city, and multiculturalism.
17 enterprises from Yuyang District exhibited new achievements, new images and new brands such as high-end coal chemical industry, Yuyang cashmere, modern characteristic agriculture, cultural tourism and other new achievements in an all-round way through physical displays, stage performances, new media displays and other forms, further enhancing the popularity and reputation of Yuyang city brand and creating a new urban IP.
On May 11, Li Zhonghong, Secretary of the District Party Committee, Wang Xingang, Member of the Standing Committee of the District Party Committee and Executive Deputy District Mayor, Bai Chendong, Member of the Standing Committee of the District Party Committee and Deputy District Mayor, and the Yuyang delegation came to the 2024 China Brand Day event site to inspect the brand exhibition in our district.
Li Zhonghong emphasized that it is necessary to take this China Brand Day event as an opportunity to continuously increase scientific and technological innovation and talent training, promote the rapid development of new quality productivity, and strive to build a characteristic brand of Yuyang's low-altitude economy. It is necessary to be good at learning from the typical experience of brand promotion in advanced regions, further strengthen the brand promotion of "the window of northern Shaanxi", enhance the popularity and reputation of the Yuyang brand, and inject new vitality into the economic and social development of Yuyang.
In recent years, Yuyang District has adhered to the principle of stabilizing production, improving quality, cultivating new and excellent energy, focusing on regional brand building, making every effort to build a modern industrial system with cluster development, multi-polar support, and high-end and low-carbon, deeply excavating the connotation of intangible cultural heritage, exploring the charm of traditional skills, developing characteristic agriculture, building Yuyang's local brand, cultivating regional consumption hotspots, and comprehensively and three-dimensionally enhancing Yuyang's regional brand promotion. At the same time, we should do a good job in brand building, bring multiple products with one product, drive industrial transformation and upgrading with brand creation radiation, and continuously promote the high-quality economic and social development of Yuyang.
In the "Yulin Brand" new quality productivity and future city plate area, the "Yuyang No. 1" cargo drone model in Yuyang District has become the focus of attention with its unique innovative design and excellent performance, which not only allows merchants to feel the advanced technology and development prospects of intelligent logistics in Yuyang District's drone technology, but also shows the strength and achievements of Yuyang District in scientific and technological innovation.
"Since 2020, the Yuyang District Party Committee and the District Government have decided to take the low-altitude economy and general aviation industry as one of the key industries for high-quality transformation and development in Yuyang District, cultivate new quality productivity, and take Yuyang Mahe General Aviation Industrial Park as the carrier and the civil unmanned aviation experimental area as the basis to lay out early and seize the new track. In 2022, in accordance with the method of 'government-led, joint manufacturing, and achievement sharing', Yuyang Mahe Aircraft Manufacturing Co., Ltd. was established, and the first medium and large cargo drone currently developed and manufactured is 'Yuyang No. 1', with a range of 1,000 kilometers, a take-off mass of 1.35 tons, and a payload of 500 kg. In October 2023, the first internal verification flight work was completed, and the aircraft is suitable for remote areas in Northwest China, and will be developed in key areas such as regional logistics, material delivery, and safety inspection in the future. Liu Xinzhuo, executive director of Yuyang District Mahe Aircraft Manufacturing Co., Ltd., Yulin City, said.
"I brought Yuyang rice tea to the China Brand Day event. Our rice tea is made from high-quality millet, with sesame seeds, peanuts and almonds, which are soaked, crushed and stir-fried. Through nine years of hard work, our rice tea has been rated as a famous and excellent new agricultural product in northern Shaanxi. It is hoped that through this activity, Yuyang's agricultural products can be promoted to all parts of the country. Zhang Li, head of Yuyang District Yikang Trading Co., Ltd., Yulin City, said.
In the multicultural section of "Yulin Brand", the intangible cultural heritage works of Yuyang District made a wonderful appearance, and all kinds of large and small paper-cuts were vivid, and the merchants could watch the exquisite skills of the intangible cultural heritage inheritors up close, and understand and feel the charm of Yuyang's intangible cultural heritage.
In the special event of Yulin City Brand Promotion, the impassioned Northern Shaanxi folk songs, the wonderful Northern Shaanxi waist drum and other programs were staged in turn, which pushed the atmosphere to a climax, not only let the audience feel the unique charm of Yulin culture, but also injected new vitality into the development of Yulin's cultural industry.
Reporter: Wang Xin and Jia Yun report