In the past few years, Sister Yan has heard the most words:
Quality era.
How do developers understand the era of quality? We have seen a lot of new developments, starting to have better facades, more refined landscapes, and more luxurious public areas......
Everyone is rolling up their product strength.
There is nothing wrong with the volume product strength, but Sister Yan feels that in the second half of real estate, it is no longer simply about building a good-looking house, but more importantly, it is necessary to be able to be at the same frequency with the city and customers, and to create an ideal lifestyle.
In other words, real estate companies that "understand life" will not have too bad luck.
can fit this temperament, Sister Yan thinks that there will be this leading central enterprise:
OCT.
Cultural tourism products such as Window of the World and Happy Valley created by OCT bring joy to more than 100 million people every year. OCT knows too well how to create a better life.
Therefore, we see that the quality residences such as Swan Castle and Portofino developed by OCT have a dominant gene: the garden is built in the city.
We also see that every project developed by OCT can become the top coordinate of the city.
Sister Yan feels that OCT, which "understands life", is not only a developer, but also a "city-building master", which can always bring butterfly changes to a plate and a city.
In Wuxi, the hinterland of the Yangtze River Delta, we have seen the same frequency of OCT with the city and customers, from the era of the Luozi Canal to the era of deep cultivation of Taihu Lake, OCT can always grasp the urban development context of Wuxi in a forward-looking manner; Canal Hui, Canal Bay, and then to Yunhu Villa, the city-building strength of OCT, one by one popular landmarks have renewed the city cover of Wuxi.
Today, Sister Yan would like to talk to you about OCT, an atypical senior real estate company.
01 Master of City Building: OCT
What kind of business is OCT?
Those who don't know OCT may think that OCT, like other real estate companies, is a house-building company.
In fact, real estate development is one of the main businesses of OCT. OCT is a large-scale central enterprise directly managed by the State-owned Assets Supervision and Administration Commission of the State Council, deeply engaged in culture, tourism, real estate and other industries, with more than 30 tourist attractions and 5 cultural, commercial and tourism complexes. In the past 2023, nearly 150 million tourists have visited OCT's cultural tourism projects.
It can be said that OCT is the leader of domestic cultural tourism.
However, Sister Yan feels that OCT is more like a master of city building.
Shenzhen Window of the World
OCT originated in Shenzhen. Within 5 square kilometers on both sides of Shennan Avenue, the most prosperous area in Nanshan District, Shenzhen, there are three 5A-level scenic spots, namely Splendid China Folk Village, Window of the World, and Happy Valley, which are the earliest scenic spots developed by OCT.
In fact, more than 30 years ago, this area was still a tidal flat on the shore of Shenzhen Bay. In accordance with the concept of "building a city in a garden", OCT has built a comprehensive new city covering tourism, culture, commerce and residential in just a few years. The land value and economic vitality of the entire region have been maximized.
Shenzhen Overseas Chinese Town Tourist Resort
More than 30 years later, the OCT area of Shenzhen is still the most popular landmark attraction and one of the most vibrant areas in Shenzhen.
Not only in Shenzhen, but also in Beijing, Shanghai, Nanjing, Chengdu and other cities, OCT still has a strong city-building strength and the ability to polish luxury houses in the central part of the city.
For example, Suhewan, Shanghai's OCT was once known as the "Top Ten Luxury Houses in Asia", although it was a project nearly ten years ago, it is still a model of luxury houses in Shanghai that is difficult to replicate. The average price of second-hand houses of nearly 200,000 yuan/㎡ leads the area, which shows its benchmark position that cannot be shaken.
Shanghai Overseas Chinese Town Suhe Bay
It's not hard to build a house, but it's not easy to build a city. It has very high requirements for enterprise strength, construction ability and operation ability.
Looking back at the OCT company, the unique "culture + tourism + real estate" model will rise a new sector everywhere it goes, or even a vibrant new city.
Therefore, in the cultural tourism sector, among the top 20 theme parks in the Asia-Pacific region, OCT occupies 5 seats; In the real estate sector, in 2023, OCT will rank 26th among the top 100 real estate companies in terms of equity sales, up 31 places.
The strength of turning stones into gold, perhaps this is the moat of OCT through the cycle.
02 City builder, to be a city partner?
The real estate industry is still bottoming out, but thanks to the strong economic support of the first- and second-tier cities, it still attracts many real estate companies to compete for layout. These cities have flow rates, profits, and greater certainty of performance.
Wuxi in the hinterland of the Yangtze River Delta is such a city.
In the 2023 national land transfer gold ranking, Wuxi ranked 8th, up 4 places from the previous year. It is not unreasonable for Wuxi to become a place for real estate companies, after all, the sense of smell of funds is the keenest.
Back in 2018, two far-reaching events occurred in Wuxi:
The first is that Wuxi has come up with the "Wuxi Plan" for the construction of the Grand Canal Cultural Belt, and proposed "Jiangnan Water Alleys and Canal Extinction Land" to build a high-grade cultural corridor, a high-value ecological corridor, and a high-efficiency economic corridor.
Wuxi has officially entered the "Canal Era".
The second is that Wuxi has established an economic development zone on the basis of the original Taihu New Town, as an important core of Wuxi's "one city and two cores", carrying the important task of developing Wuxi's new urban center, a new highland for industrial development, and a new ecological and livable home.
The Economic Development Zone is to Wuxi what Pudong is to Shanghai. Wuxi's "strong heart gathers core" to the south has opened the prelude to the development of the "canal era" to the "Taihu Lake era".
Canal Sink 1958
Also in 2018, OCT settled in Wuxi. In July of that year, shortly after Wuxi came up with the "Wuxi Plan" for the construction of the Grand Canal Cultural Belt, OCT, which has its own "cultural tourism +" gene, signed a contract with the Wuxi Ancient Canal Cultural Tourism Project - Canal Hui 1958. This time, OCT once again carried the banner of activating the culture of the Wuxi Grand Canal.
Canal Sink 1958
Doing cultural tourism projects is very familiar to OCT. On the basis of the waterfront elements of the ancient canal and the industrial style, OCT integrates modern trend design elements and introduces the culture of the manager, and the project has also become the latest and most diverse benchmark landmark of culture, business and tourism in Wuxi.
If you go to Wuxi, Sister Yan really recommends that you must go to Canal Hui 1958 to experience it on the spot. After reading this project, you will find that Wuxi, an ancient canal city, has become younger, more fashionable and trendy.
A real picture of the Canal Bay in OCT
After that, OCT developed its first residential project, Canal Bay, which integrated the poetic garden of the artistic conception of the water town in the south of the Yangtze River, detonated the market sentiment after entering the market. After the hot sales of projects such as Hexi, Guoxin Shijia Zhenyuan, and Guoxin Guanhuwan, OCT quickly established a market reputation in Wuxi. The urban micro-vacation products created by the concept of building a city in the garden have become a vane of the Wuxi property market.
Many friends also told Sister Yan that after OCT set off this urban micro-vacation product trend in Wuxi, many real estate companies went to their project model rooms to visit and study.
Sister Yan mentioned above that after the establishment of the Economic Development Zone, Wuxi proposed to "strengthen the core" to the south, and the Economic Development Zone has also become the most potential plate in Wuxi.
Renderings of OCT Yunhu Annex
In May 2023, OCT will once again settle in the Economic Development Zone and acquire land in the core sector to build the Yunhu Villa project, which is the sixth project of OCT in Wuxi in the past 6 years. The project may not be the largest number of real estate companies, but every project in OCT can become a popular product that detonates the property market.
CRIC data shows that the sales of Canal Bay in 2020 will exceed 2.4 billion, winning the "double champion" of plate sales and transaction area; With sales of more than 4.2 billion yuan in 2021, Hexi won the first place in the sales list of Wuxi projects that year, becoming a typical representative of high-end residential volume.
It is easy to do projects, but OCT makes every project a benchmark, and such a real estate company is still very good.
Sister Yan feels that OCT is an enterprise with distinctive product IP and determination, which runs through the high-quality culture of "building gardens in the city" from top to bottom, and always adheres to market ingenuity. OCT does not stand still, but always captures market changes and urban development trends, and constantly carries out self-transformation:
In October 2023, OCT signed a strategic cooperation agreement with the Economic and Technological Development Zone to cooperate on the Huazhuang Urban Renewal Project, the Fangmiao City Core Sector Culture, Business and Tourism Improvement Project, and the Jincheng Bay Urban Core Urban Cultural Tourism Project, fully participating in the promotion of the internationalization of the Economic and Technological Development Zone.
This time, OCT is not just about building a city, but about being a partner of the city.
03
Shot is the king bomb
OCT's strength is out of the circle
Sister Yan mentioned earlier that every project of OCT in Wuxi can become a popular product that detonates the property market. Yunhu Villa is no exception. In May last year, the land was acquired, and the planning was publicized in the afternoon of the day of the land, and the project was first opened 6 months later, with the first hot sale of 500 million yuan and the subscription of more than 100 sets; From January to April this year, Yunhu Villa continued to sell well, ranking first in the sales area and number of sets in Wuxi Economic Development Zone. OCT's product strength has once again been verified by the market.
As the latest work of OCT in Wuxi, Sister Yan's most intuitive feeling after seeing the Yunhu Courtyard is that the Yunhu Courtyard is like a flowing natural painting.
Yunhu Villa has customized a number of high-end modules for customers: high-end panoramic gardens, architectural aesthetics, circle clubs, and over-equipped products, presenting customers with a vivid picture of future life.
Real picture of OCT Yunhu Villa
For example, in the high-end panoramic garden landscape, adhering to the concept of "building a city in a garden" consistent with OCT, a micro-resort garden of about 24,000 square meters is designed with five senses: vacation, art, relaxation, intimacy and scene.
The architectural aesthetics of Gaoding, Yunhu Villa is the landmark existence of the Economic Development Zone.
The modern and simple façade, the façade color of off-white and light gray, the inlaid champagne-colored metal lines, the wide and bright floor-to-ceiling windows, and the light glass fence visually realize the effect of the entire glass curtain wall, making the entire building façade have both a sense of precipitation of time and a sense of modern agility.
The community garden and the glass curtain wall are intertwined with each other, and the owners can feel the exclusivity in the urban core no matter where they are in the community.
OCT has built a lot of five-star hotels, such as InterContinental Hotel Shenzhen, Hotel Indigo Venice, etc., so it knows how to create a resort-style living atmosphere in the community.
The real picture of the clubhouse of the Yunhu Villa of OCT
Therefore, Yunhu Villa has built a 1,000-square-meter high-end circle clubhouse, equipped with a constant temperature vacation pool, private fitness, creative yoga, and high-end private banquet functions exclusive to the owners. Sister Yan also learned that the club will also introduce the advantageous resources of the canal hui in the later stage to bring in a better life experience for the owners.
The real picture of the clubhouse of the Yunhu Villa of OCT
Sister Yan took a look at all the new projects for sale in Wuxi Economic and Technological Development Zone, and projects with clubs are extremely rare. OCT is willing to spend such a large price to build a luxury club, and such sincerity is quite admirable to Sister Yan.
From the landscape design of the community, the polishing of the details of the building and the configuration of the private club, we can already see the breakthrough of OCT, and the high-end super-matching product design of the Yunhu Villa this time has also brought a lot of surprises to Sister Yan.
Real view of the model room of OCT Yunhu Villa
For example, the building area of 128 square meters, the south-facing large wide hall is an astonishing 6.6 meters, and the 183-square-meter house type is even more "exaggerated", and the south-facing large width of about 19 meters, and the LDKG integrated guest and dining hall area is more than 60 square meters.
At the last stop of the underground homecoming path, the details of the Yunhu Villa also surprised Sister Yan, does OCT want to be so involved in Wuxi?
Renderings of the garage lobby of the Yunhu Villa in OCT
The hardcover garage lobby, above the hotel-style porch, hollow aluminum panels with simple soft light lamps, create an atmosphere of starry sky, about 3.7 meters high, about 2.5 * 5.5m wide-scale parking spaces are far more spacious than ordinary garages. Such details can take care of the sublimation of the owner's mood and sense of ritual when returning home, and provide the owner with a comfortable and noble homecoming experience.
It can be said that the project has almost realized the all-round "dimensionality reduction attack" of other projects of the same type in Wuxi in terms of house type and details.
Seeing this, you may be able to understand the hot sales of Yunhu Villa.
04
Achievement of high-end independent pure villa area sample
OCT has done these 4 points!
The special feature of Yunhu Villa is that the project is composed of two independent areas, Area A and Area B, Area B is a small high-rise area, and Area A is an independent pure stacked villa area launched this time.
If the hot sales of the small high-rise products of Yunhu Villa let us see the product power of OCT, then the pure and low-density villa quality products, the aesthetic presentation of full-dimensional real scenes, the high-energy plate supporting facilities of the spire, and the high-luxury service of Bulgari have also let Sister Yan see the strong strength of the stacked villa products of Yunhu Villa.
But the "harm" to the owners is not small: the privacy of the owners of the stacked villas and the purity of the high-end circle are sacrificed.
However, the stacked villa product launched by Yunhu Villa this time is a pure stacked villa area with a plot ratio of only 1.24, with only 8 buildings and 126 seats.
Renderings of OCT Yunhu Annex
Real picture of OCT Yunhu Villa
Sister Yan also learned that Yunhu Villa is currently the only pure stacked villa product on sale in the Economic Development Zone, which very well realizes the privacy of the owner and the purity of the circle.
In other words, OCT knows how to take care of the emotional value of the Stacked Villas crowd.
Real picture of OCT Yunhu Villa
But this time, Yunhu Villa broke the convention and directly presented the stacked villa products with a full-dimensional real-life aesthetic presentation, presenting the appearance of the home you want in the future in front of your eyes.
Real picture of OCT Yunhu Villa
The 8 stacked villas do not adopt the traditional layout of the building king, and do not hesitate to sacrifice the value of the goods to achieve landscape equality, so that every household can enjoy the landscape view of the window when you push the window. The landscape continues the concept of "building a city in a garden", and the design technique of one axis, six gardens and ten scenes realizes the effect of "a courtyard in the garden, and a garden in the courtyard". Walking in it, you can experience the poetry of Jiangnan Water Lane in every place.
Real picture of OCT Yunhu Villa
The design of the spacious apartment with a construction area of about 180 square meters to 310 square meters also has many surprises:
Like a three-story courtyard villa with a construction area of about 310 square meters, the six bays on the ground face south, the bedroom is designed for the size of the full master bedroom, and the scale of the second bedroom exceeds the conventional. In addition, the south-facing living room activity space is about 50 square meters, the largest south-facing resort-style courtyard is 95 square meters, and the basement is about 5.2 meters high.
A real view of the model room on the lower stack
Real view of the model room - basement
Wuxi Yunhu Annex
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The middle stack with a construction area of about 210 square meters is also equipped with an underground storage room of about 40 square meters, which additionally enjoys a professional-grade storage space; It is about 10.2 meters wide in the south direction, with a very wide field of vision and a panoramic view of the park landscape, which polishes a more exquisite and poetic quality of life for the owners.
The upper stack with a construction area of about 180 square meters, the 270° surround screen living room, all the rooms are designed to face south, which not only has an excellent lighting experience, but also fills the sense of transparency in the space. Nearly 50 square meters of LDKB integrated giant screen hall, and about 40 square meters of north and south double starry sky terrace, not only the beauty of the sky and the moon.
A real view of the model room on the top layer
Real view of the model room on the stack - Starry Sky Terrace
Real view of the model room - 270° ring screen living room
Wuxi Yunhu Annex
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Sister Yan's feeling is that the spacious sense of space scale of Yunhu Villa can fully match the vast majority of the scene needs of the city's high-end customers for a better life in the future.
I have to mention the high standard of Yunhu Annex:
Real view of the model room of OCT Yunhu Villa
Daikin central air conditioning and Vaillant fresh air and floor heating; The kitchen is a Bosch four-piece set (gas stove, range hood, dishwasher, micro-oven), as well as a Siemens built-in double-door refrigerator; The bathrooms are separate bathtubs, washbasins and toilets from Duravit, and mixers and showers from Hansgrohe.
Real view of the model room of OCT Yunhu Villa
Such a configuration may not be available even in Shanghai's tens of millions of mansions, and in Yunhu Villa, OCT is directly used as a standard configuration.
There is also a high-end circle club configuration with an area of about 1,000 square meters, which Sister Yan also mentioned earlier, and the Yunhu Villa also made a real scene.
Sister Yan mentioned earlier that the hot sale of Yunhu Villa is its dual-core location. What do you mean by this dual core?
The Economic Development Zone is the core of Wuxi's urban development, and Yunhu Villa is at the core of the Economic Development Zone:
K11Select购物艺术中心效果图
600 meters away is the first K11Select shopping art center in Jiangsu Province, 15 years of high-quality educational resources as the neighbor, Coastal City, Sam's Club, art museum, Taihu International Expo Center, International Conference Center, and China's first Internet of Things town - Xuelang Town, as well as 5 three-dimensional parks with an area of more than 10 million square meters.
It gathers the top supporting resources in Wuxi, and it can be said that Yunhu Villa is in the polar core supporting area of the Economic Development Zone.
As an administrative center, a business center, an education center, a cultural and sports center, an industrial center, and an ecological livable center, this is the future of Wuxi.
The property service chosen by Yunhu Villa is also very promising, and it is the most high-end service brand in the property system of OCT - Hua Butler.
Hua Butler is known for its butler-style luxury service of "perfection in the heart and joy in the home", and has the same frequency as the high-luxury service standard of Shanghai Bulgari Hotel, and the service standard of Shenzhen Swan Castle in OCT, Shanghai Suhewan and other luxury residences.
Two years ago, Wuxi issued guidelines for the implementation of high-quality housing, planning to build a number of high-quality housing in the 11-square-kilometer international demonstration zone of the Economic Development Zone. Sister Yan thinks that the OCT Yunhu Villa can be a model of high-quality housing in the plate.
Going back to the question at the beginning, how to define the "quality era"? Obviously, the "high-end" characteristics of OCT Yunhu Villa give us the answer.
What you see is what you get, unambiguously presenting the real scene, Sister Yan believes that Yunhu Villa is undoubtedly the most anticipated sample of city villas in Wuxi this year.
The entry of the stacked villas of Yunhu Villa seems to be destined to become a hit.
Epilogue:
"The essence of a city is people, not buildings."
Sister Yan agrees with Glaeser in her famous book "The Triumph of the City".
The relationship between real estate companies, cities and customers is by no means a simple relationship between buying land and selling houses, but essentially participating in urban construction and creating a high-quality and beautiful life.
Different understandings of participating cities and customers determine to some extent how high developers can reach.
6 years and 6 sons, Sister Yan feels that OCT is not simply taking a piece of land in Wuxi and doing a project, but every action it makes can stand on the dimension of the city and think about what is the core of what is needed at each stage of Wuxi and the Economic Development Zone.
There is no shortage of excellent developers in Wuxi, but there is a lack of a city partner who has a cultural background, can create a better life and is willing to work deeply.
OCT and Wuxi, isn't it a two-way trip?