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In the development of urban culture, its unique life aesthetics are constantly being created. For people living in cities, this is where diverse lifestyles come in.
It is difficult for us to summarize the lifestyle of contemporary urban youth in a few words, because behind it is everyone's different personality and pursuit: they can be relaxed or busy; It can be casual or non-stop; Of course, it can also be extensive, progressive and diverse. However, no matter what kind of lifestyle it is, it is essentially an expression of one's own personality that starts from the heart and continues to expand outward.
Urban young people show their unique lifestyle through different styles of clothing, they are born in the trend, but not confined to the framework of the trend.
For Nike, who has always paid attention to the youth culture on the streets, it is natural to know how to design trend-setting shoes and apparel, so that people can find their own melodies in different rhythms of urban life.
As we all know, Air Cushion Technology is the key to Nike's cushioning technology matrix, which works by infusing compressed air into a tough, resilient envelope to create lightweight cushioning. Arguably, air cushion shoes are the biggest contributor to Nike's ability to stand as the number one sporting product, and the "Air Max" series is a big part of Nike's position.
Air Max Dn
Nike's latest work, the Air Max Dn, not only has a high-tech look, but also has a superior wearing texture. Not only is it the embodiment of Nike's years of cushioning technology, but it's also a unique and inventive design that looks and is a reflection of the lifestyle of the younger generation, constantly pushing the boundaries and taking on challenges.
一、Air Max
What is less known is that the birth of the Air Max series, from the design in 1972 to the official launch in 1987, has gone through 15 years of "ordeal".
Frank Rudy：Air Max 气垫发明者
In 1972, Frank Rudy, a former NASA aerospace engineer, developed a cushioned running shoe, and after being rejected by Adidas and then Asics, he reluctantly persuaded Nike's founder, Phil Knight, to develop the cushioned running shoe. Of course, this is not as simple as "pouring air into the soles of shoes" as you might think.
Nike Air Tailwind
The first running shoe to feature an Air Max cushion was the Nike Air Tailwind, which came out in 1978, but it had an air cushion wrapped around the middle layer and was not visible. Later, to highlight the Air Max's differences, they began to develop new silhouettes.
In 1980, with the addition of Nike legendary creator and designer Tinker Hatfield, the Air Max was a new opportunity.
Air Max Zero 手稿
In 1986, Tinker Hatfield completed the original prototype of the Air Max Zero, but it was designed to be too avant-garde and radical to surpass the technical ceiling of the time, and it never went into production. It wasn't until 2015 that Nike pulled the Air Max Zero back out of history and designed it for commercial use.
In 1986, Nike advertised a new Air Max running shoe with a visual air cushion. It's worth mentioning that the running shoes in the ad are not actually the Nike Air Max 1, but the Nike Air Max Big Bubble. However, at that time, due to the lack of maturity of technology, the air cushion of this shoe was too large and lacked stability, so it was not produced and commercialized. It wasn't until last year that Nike reproduced the Air Max Big Bubble for sale.
Air Max 1
On March 26, 1987, the Air Max 1 OG was launched. This pair was the first running shoe in history to be exposed and became the true starting point for the entire Air Max lineup. The game-changing leak cushion design made the Air Max 1 an instant hit, and it also made Nike's air cushion technology deeply rooted in people's hearts.
Air Max Day
Since then, since 2014, Nike has celebrated the birth of the Air Max line of shoes by calling March 26 "Air Max Day" every year.
Air Max cushions come in many shapes and are constantly evolving
After 1990, Nike's tuning of the Air Max became more and more bold, and more and more gas was filled into it, resulting in a larger and larger air cushion, so that the foot on the air cushion was closer to the effect of "stepping on the air", and was gradually labeled as a trend, and later Air Max 270, Air Max 95, Air Max 97, Air Max 360 and other popular models were born one after another, and achieved great success.
History of Air Max
To this day, these are still the mainstay of Nike's line of air cushions. Since 2002, the Air Max series has continued to produce a variety of co-branded and limited edition products, and the price has remained high in the secondary market.
二、Nike Air Max Dn
In 2024, the Nike Air Max Dn, the latest generation of the Air Max cushioning revolution, will be launched.
This is the first time that a Nike shoe has been equipped with "Dynamic Air" technology. Dynamic Air technology is made possible by a dual-chamber structure with four tubular Nike Air airbags, and a dual pressure cushion unit consisting of two pressurized air chambers.
With two airbags in each chamber, the two airbags at the rear have a higher pressure and the two front airbags have a lower pressure, which can achieve a state of dynamic equilibrium during movement, which not only brings excellent cushioning, but also ensures smooth and high resilience at every step.
Nike Labs
The Nike Air Max Dn is the result of more than 30 years of Air Max science and cutting-edge manufacturing based on more than 30 years of Air Max science and cutting-edge manufacturing technology, in collaboration with scientists at Nike's Sports Research Laboratory (NSRL).
Nike Air Max Dn
The latest cushioning technology in the midsole creates a soft and comfortable feel and excellent support. The upper is made of a combination of fabric and synthetic, which is light and soft. In addition, the track-style design of the heel and the texture of the upper give it a highly recognizable appearance.
Nike Air Max Dn
三、Nike Air Max Dn与跑者
For young runners, running is the most appropriate alternative to urban lifestyle. Translating their daily lives into the characteristics of Air Max Dn, they feel the joy of exploring the city through running.
Young people who love sports regard running as a vehicle to convey their attitude towards life. The Nike Air Max Dn can also organically integrate the seemingly diverse pace of life, fast or slow, with a degree of relaxation.
Running is a process of taking a step outward, but also a process of facing your heart and exploring inward. It represents more possibilities in life – running and seeing the world from a different perspective.
Nike Air Max Dn
Archimedes once said, give me a fulcrum, and I can pry the earth. As the Air Max collection continues to spread its influence to all corners of the world, fashion trends are constantly changing. Young people have always been at the forefront of trends, and the Air Max series is the fulcrum that leverages this sports trend, allowing Nike's unique design language to blend with the popular aesthetic and continue to lead the future.
Nike Air Max Dn
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