On May 10, the China Brand Day event opened in Shanghai, and the Fujian Pavilion with the theme of "Fujian Blessing Products" was opened simultaneously at the China Brand Expo, with a total of 22 well-known independent brand enterprises such as Xiamen Airlines, CATL and 3Trees. At the same time, there are 84 Fujian enterprises exhibiting on the cloud.
As a green corporate brand that fits the new trend of consumer upgrading and meets the needs of the people for high-quality life, 3Trees appeared in the "Green Section" of the Fujian Pavilion on China Brand Day. It shows the leading characteristics of national coatings and conveys the power of Chinese brands to the world.
With the original intention of the national brand, we will compose the confidence and responsibility of Chinese brands
Founded in 2002, when faced with the domestic paint market dominated by foreign brands, 3Trees chose to break through by cutting into market segments and digging deep into the sinking market, standing out from 50,000 paint brands and realizing the leap from a small brand to a leading brand in the paint industry.
In 2003, 3Trees took the lead in proposing the concept of "healthy paint" in the industry, and then, focusing on the brand concept of "health", "green" and "natural", in 2008, 3Trees became the only paint brand carried by the Shenzhou-7 spacecraft. In 2009, 3Trees won the first bid in China's building materials industry as the golden resource of CCTV advertising, and the advertising slogan "3Trees, live immediately" was well-known to the public and became a classic brand advertisement. In 2016, 3Trees was listed on the Shanghai Stock Exchange, becoming the first stock of China's architectural coatings, and in the same year, 3Trees released the Health+ Enterprise Standard, which has been continuously upgraded to provide visible indicators for the definition of paint health and environmental protection. In 2019, the whole line of products was "deodorized", and in 2020, 3Trees was transformed from oil to water, consolidating the image of 3Trees as a green brand in the hearts of users and partners.
3Trees contributed to the Winter Olympics and achieved China's outstanding moments
As the exclusive supplier of official coatings for the Beijing 2022 Winter Olympics and Paralympics, 3Trees, as the exclusive supplier of official coatings for the Beijing 2022 Winter Olympics and Paralympics, signed contracts with Winter Olympic champions Wu Dajing, Gu Ailing and the Chinese short track speed skating national team through a series of sports marketing. The global layout of the 3Trees brand has also begun to bear fruit.
In 2023, 3Trees will keep up with the pace of the times and become a strategic partner of the Palace Museum's court culture, further building the image of 3Trees as a Chinese lacquer with Chinese technology, Chinese colors and Chinese aesthetics, and becoming a national fashion brand in the paint industry. This year, with a brand value of 44.516 billion yuan, 3Trees was listed in the "China's 500 Most Valuable Brands" for the 17th time, and continued to rank first in the paint list. So far, 3Trees has advanced from a green brand to a national fashion brand and a fashion brand, and the status of the first national brand has laid the groundwork for the next step of the world brand.
Long-termism, practice green and sustainable development
3Trees' ability to stand on the stage of China's own brand expo is inseparable from the company's long-term adherence to high-quality product quality, advanced technology and the corporate social responsibility concept of "respecting heaven and loving people". Adhere to the fulfillment of social responsibility, protect the green mountains and clear waters, and build a beautiful homeland. 3Trees has won the trust of consumers and the recognition of the industry with its brand strength, and it is the duty of the industry leader to create green products with green production lines and practice the concept of sustainable development.
Don't forget your original intention and move forward with your dreams. With the good aspiration of entrepreneurs and the feelings of serving the country by national enterprises, 3Trees will continue to be determined to make healthy and high-quality products and be a good Chinese brand. Interpret the strength of Chinese brands with brand empowerment and realize the beautiful vision of "establishing heaven and earth, green world".