The number "7" seems to have some kind of magic in the naming of models, whether it is the older generation of BMW 7 series, Audi Q7 or the new Internet celebrity Xiaomi SU7, Wenjie M7, various car companies have launched their own new "7" series models. As the "first generation of new forces" integrating Changan, Huawei and CATL, AVATR has finally released its third new model. Previously, the new model was suspected to be named "AVATR 15", but in the end, AVATR officially announced: the third model was named "AVATR 07". Many people say that AVATAR's new "7" series has given the entire industry a big surprise from the place it was unveiled.
As the third model of the AVATR brand, the new car will be available in extended range and pure electric versions, equipped with LiDAR, Huawei Hongmeng intelligent cockpit and ADS assisted driving solutions. It is reported that the positioning of the AVATR 07 model may be slightly lower than that of AVATR 11 and 12, and the vehicle size will reach the standard of a medium-sized SUV, and it is expected to be officially launched in the second half of this year.
The popular design is more calm
Judging from the official pictures released by AVATR this time, the overall design of AVATR 07 is more popular than AVATR 11 and 12, and the overall appearance is closer to that of traditional SUVs.
In terms of body size, the length, width and height of AVATR 07 are 4825/1980/1620mm, and the wheelbase is 2940mm, the wheelbase of the new car is 85mm shorter than AVATR 11, and the size is shorter and shorter than the ideal L6 and Wenjie M7, but the wheelbase is the longest of the three cars.
In terms of design, AVATR 07 not only inherits the family's iconic "future aesthetics" concept, but also cleverly incorporates novel design elements to make it both avant-garde and fashionable. The front face of this car still follows the classic design of the AVATR family, and the unique C-shaped daytime running lights complement the closed front grille, giving the vehicle a high degree of recognition. In particular, it is worth mentioning that the extended-range power version of the model cleverly adds an active opening grille at the front bumper, which not only optimizes the heat dissipation effect, but also highlights the technological charm of the vehicle.
Viewed from the side, the smooth body lines of the AVATR 07 can't help but remind people of the elegance and power of a traditional SUV. The design of the concealed door handles and roof rack is both practical and sporty, satisfying the modern consumer's dual pursuit of beauty and functionality. The through-type rear taillight cluster at the rear is simple and modern, which is integrated with the design style of the whole vehicle, adding a unique fashion charm to AVATR 07.
Overall, the exterior design of AVATR 07 is undoubtedly successful, it not only continues the family's design concept, but also gives the vehicle more futuristic and fashionable atmosphere through the integration of innovative elements, and meets the diversified needs of contemporary consumers for the appearance of the car.
It's a pity that the interior of the new car has not been officially exposed, but some online media have revealed that AVATR 07 may adopt a similar interior layout to AVATR 12. As an SUV model, it is really surprising that it does not inherit the interior layout of the big brother AVATR 11.
Ideal Question Meets "Hard Stubble"
As a medium-sized new energy SUV, the debut of AVATR 07 means that models such as Ideal L6 and Wenjie M7 have ushered in a strong competitor. Judging from the currently known information, AVATR 07, Ideal L6 and Wenjie M7 are both mid-size SUVs, and they all provide 5-seater version and extended-range hybrid drive, which belong to the same market segment from the product level.
In terms of power, AVATR 07 is equipped with two power modes: plug-in extended range hybrid and pure electric, and at the same time, both power versions will have two drive modes: rear-wheel drive and four-wheel drive. It is reported that the power of the plug-in extended range hybrid medium extended range engine reaches 115kW, and the power of the drive motor reaches up to 362kW. The motor rated power of the pure electric rear-wheel drive version reaches 252kW, and the rated power of the motor of the four-wheel drive version is 440kW.
In addition, whether it is AVATAR, Ideal or Wenjie, they all belong to the new forces to make cars, and they all pay more attention to household and intelligent attributes in the characteristics of the models. All three models use LiDAR's assisted driving perception solution, and AVATR and Wenjie use the same Huawei intelligent cockpit and assisted driving solution. The ideal also belongs to the first echelon in intelligent cockpit and assisted driving, so there is a certain overlap in the product focus of the three models.
In terms of price, the pricing of the Ideal L6 and the Wenjie M7 is strikingly similar, starting at 249,800 yuan. As a rising star, AVATR 07 can fully set a more attractive price by virtue of its late-mover advantage. Referring to the price of about 260,000 yuan of the previous 23 AVATR 11, the AVATR 07, which is positioned slightly lower and uses extended range power, will only be priced lower due to a certain reduction in battery costs. Make a bold guess that AVATR 07 wants to seize the market share of ideal L6 and Wenjie M7, the price is likely to be around 200,000 yuan, and even the starting price will drop to 18-190,000 yuan, and the price of the top model is comparable to the starting price of ideal L6 and Wenjie M7. In this way, with the empowerment of the three giants of Changan, Huawei and CATL, as well as the ultra-high cost performance and intelligent level, AVATR 07 may become a new sales breakthrough point for AVATR after its launch, further enhancing AVATAR's influence in the automotive circle.