POLY Run China salutes everyone on the run

On May 11, the 2024 POLY China Shanghai Station came to a successful conclusion. In order to convey the healthy, positive and energetic style and corporate outlook of Poly in the new era, and to forge the spirit of a great country with self-confidence, under the guidance and support of Poly Group, Poly Real Estate will open the 2024 POLY Run China with the attitude of "Leader of a Better Life". There were beautiful relays in 13 regions and more than 30 cities across the country, and all members spanned nearly 20,000 kilometers to pay tribute to everyone in the run. Xu Haifeng, the first Chinese Olympic gold medalist, Xia Bingqing, Xia Yujie, and other 14 champions helped out, and major mainstream media, industry organizations, self-media big V and all walks of life paid great attention to it, witnessing the upward climb of Poly.

01 Nearly 20,000 kilometers of mountains and seas across a new journey of excellence

In the long river of the times, the rise of each wave is accompanied by pioneers and explorers who dare to pick and break through, and they have created remarkable achievements with sweat and wisdom.

2024 will be the 40th anniversary of China's first Olympic gold medal. At the Los Angeles Olympics 40 years ago, 27-year-old Xu Haifeng pulled the trigger and aimed at the world. Three gunshots rang out, and China had its first gold medal on its Olympic journey. The unbreakable heart of courage has inspired generations of athletes to break out of their cocoons and become butterflies in challenging the limits, so that the national anthem will resound in the sky of the Olympic Games.

2024 coincides with the 40th anniversary of the establishment of Poly Group. In the span of time, we have also witnessed the glory and dream of Poly to move forward bravely. The Olympic spirit of "higher, faster, stronger and more united" and the Poly spirit of "loyalty, responsibility, pragmatism and struggle" have converged and converged in the 40 years of time and space, once again opening a new surge.

It is reported that in the past nearly a month, Lerun China has ignited a beautiful relay from Tiannan and Haibei, delivering "Salute to everyone in the run" to every corner and landing flowers all over the country. POLY China Shanghai Station specially invited Xu Haifeng, China's first Olympic gold medalist, Xia Bingqing, Xia Yujie, world champions and many champions to join in, and run a vigorous and upward "Poly style" with passion and vitality.

The POLY China brand campaign has become a clarion call for Poly to climb upwards and a cultural symbol for the whole people to advance together, building an excellent bridge connecting individuals, enterprises, cities and countries, and injecting strong spiritual power into the sustainable development of enterprises.

Hats off to everyone on the run. The mainland's first manned spacecraft survived the most difficult 26-second test of life and death in the dark, and engraved China's mark on the world's aerospace history; Between the sea and the sky, the heavy weapon of the country sailing to the deep blue, guarding the most surging territory of China; Doctors who race against time to save lives, teenagers who work hard and hold their heads high for the future; Farmers who are rooted in fertile soil and work hard...... In the wind and rain, people run on their own tracks, working hard with speed and charging towards the future. These "invisible" champions are the most distinctive spiritual footnotes of the times. Everyone runs on their own tracks, converging into a strong and confident China, which is full of vitality and vigor on more than 9.6 million square kilometers of land.

02 40 years of excellence to create a model of long-termism

The value of an enterprise that pursues excellence is not only reflected in the benefits, but also in its social influence and the guidance of the development of the industry, which has become the vane of the process of the times. Resonating with the country at the same frequency and taking social progress as its own responsibility, Poly is undoubtedly a model of practicing long-termism.

1984 is regarded as a year to establish the direction of reform, and it is also a great year worth remembering, Poly Group has opened the road of courage to go forward, innovate and struggle. Every step forward is to use TOP-level strength to make the feelings of the family and the country land. Adhering to the corporate mission of "protecting the country and benefiting the people and pursuing excellence", Poly Group has implemented the "5+1" business system of "optimizing trade, upgrading real estate, strengthening culture, innovating science and technology, and doing special projects" to continuously improve people's livelihood and well-being and serve a better life.

As an important pillar of Poly Group's main real estate business, an important platform for the capital market, and an important window for overseas layout, Poly Property has always adhered to its original mission, grown in reform and development in opening up, established itself as the origin of enterprise development, upgraded the development strategy of "two wheels, two wings, and multiple drives", took domestic and foreign high-end real estate development and urban comprehensive investment and operation as the "two wheels", and urban beautiful life service and scientific and technological innovation as the "two wings", integrated Poly Group's diversified and high-quality industrial resources, and promoted the high-quality and sustainable development of the enterprise.

Since the development and construction of Beijing Garden Villa in 1991 and obtaining Beijing's first foreign-owned land use certificate, Poly Property has been deeply cultivating 13 regions and more than 30 cities in an all-round way for more than 30 years, helping 600,000 Chinese families and 2 million Chinese realize their dream of living in peace. The footprints of the unremitting journey to help a better life will eventually become the medal of the company's excellence.

03 Focus on quality and service, and write a new answer sheet for Poly Real Estate

The industry has entered the era of quality, and only by returning to the essence can it be stable and far-reaching.

In the context of the in-depth adjustment of the industry, Poly Property has maintained a good momentum of development in recent years. In the face of downward pressure, Poly Property will achieve a year-on-year increase in cumulative performance in 2023, and the performance growth rate since 2019 is significantly better than the industry as a whole and the average level of the top 100 real estate companies.

Focus on products + services, create differentiated products and enhance the competitiveness of enterprises. With the transition of the real estate industry from scale dividend to product dividend, Poly Property actively conforms to the development trend of the industry, practices long-termism, and improves product strength around customer needs. In 2023, we will comprehensively upgrade the product system, with the "POLYLIGHT - Four Senses System" and the Zhimei Life Atlas as iterative guidelines, forming five product lines of "Jiadi", "Reputation", "Fu", "Yin" and "No. 1", aiming to create a full-scene life for customers of all ages and promote the realization of high-quality and sustainable development of enterprises.

In every marathon that is run, the one who persists to the end must be the leader of long-termism.

With the brand vision of "Poly is my hometown" and the brand proposition of "peace of mind", Poly Real Estate consolidates the "five forces of quality" and "five hearts of service" to create a brand ecological chain with excellent competitiveness. Broaden the property service system, upgrade the hospitality of business travel, improve the customer service system, and implement refined management. Since 2021, it has launched the "Poly Youth Chronicles" public welfare activity, and joined hands with Poly Group to set up the "Poly Youth Chronicles Spark Education Fund" in 7 designated counties across the country, which was selected into the "Blue Book of Central Corporate Social Responsibility" to comprehensively promote the construction of a grand blueprint for rural revitalization.

Over the years, we have witnessed the implementation of Poly's mission of "protecting the country and benefiting the people and pursuing excellence", the pursuit of upward quality and resilient development. In the second half of the industry, it is expected that Poly Real Estate, which is a "leader in a better life", will hand over the "dare to do" answer sheet that can stand the test of the times with the belief and courage of excellence.