Hongqi, the big guy in our domestic car industry, no, has launched a new car, called Hongqi Guoya. The starting price is 1.1 million, and the deposit is only 20,000, and the pre-sale has begun. As soon as this car came out, it directly made people want to ask: Is the Bentley Flying Spur still fragrant?
Back at the end of 2023, Hongqi Automobile has quietly revealed the news of the upcoming launch of a new model in the internal circle. But no one thought that this car was not just a new car, it almost redefined the standard of domestic luxury cars. The name is set as "Guoya", which means to show the elegance and luxury of the East.
Speaking of this red flag national elegance, the appearance has to mention its design that draws on the beauty of classical architecture. The streamlined body, with its subtle curves, is like a work of art in the Oriental court, and it is already a pleasure to stand there without opening it. Look at the Bentley Flying Spur again, although it is also noble and elegant, but in front of Guoya, it seems to be a little old-fashioned.
In terms of interior, Guoya does not hesitate to use top-quality materials. From the leather seats to the fine wood trim, every detail is refined and sophisticated. Moreover, in order to cater to the trend of modern technology, Guoya is also equipped with the latest intelligent driving system, which is not just ordinary assisted driving, it can almost achieve full automatic driving at high speeds.
At the beginning of 2024, Hongqi officially announced the start of pre-sales of Guoya, and as soon as the news came out, it immediately caused a sensation in the automobile market. Many buyers who had been targeting the Bentley Flying Spur began to turn their heads and set their sights on this new luxury car star. In terms of price, Guoya's starting price of 1.1 million yuan, compared with the starting price of Bentley Flying Spur's 3 million yuan, is not half a star.
This price advantage, coupled with Guoya's unique design and technology, makes its booking situation extremely hot. According to Hongqi Automobile's sales data, in the first week of pre-sales alone, Guoya's orders have exceeded 500 units. Most of the orders came from consumers who were originally considering importing luxury cars.
The Bentley Flying Spur is clearly feeling the pressure when faced with such a competitor. Their marketing department had to work overtime to analyze Guoya's various parameters and market strategies to find a way to deal with it. But in any case, Guoya's wave of operations has made many people think that the Bentley Flying Spur is "not fragrant enough".
Not only Bentley, but other luxury car brands such as Mercedes-Benz and BMW are also paying attention to this phenomenon. The emergence of Hongqi Guoya not only challenged the Bentley family, but was actually an impact on the entire high-end car market.