Astound! China has become the largest iPhone market, and the reason behind Cook's boasting is...
One: The iPhone is a hot mess in China, and Cook is in full bloom?!
Recently, Apple CEO Tim Cook dropped amazing news: China has surpassed the United States to become the world's largest iPhone market! What does this mean? It means that the Chinese have become Cook's cash cow since then!
How hot do you say the iPhone is? In the streets and alleys of China, at least seven out of ten people are playing with iPhones! This iPhone whirlwind has swept across the land of China, blowing domestic mobile phones to the point that they cannot find the north! Cook must have been happy and rolling in the money pile!
However, no matter how popular it is, the iPhone is not unique in the Chinese market. Although the technology of Huawei and OPPO is not good, it is deeply rooted in China! In addition, the price of the iPhone is extremely high, how can ordinary people afford it! Comrade Cook, you can have a snack!
2: What do Chinese consumers love about iPhone? Face project or is there real material?
Why do we Chinese consumers love the iPhone so much? This is not just a foolish follow-up! Let's take a look at the advantages of the iPhone:
First, the workmanship is exquisite, the design is fashionable, and it feels different in your hand! Although domestic mobile phones are also working hard, compared with iPhone, it is really different! Who uses who knows!
Second, the system is smooth and stable. Those who have used the iPhone say that it is good, basically it will not freeze and crash, which is like some Android machines, and it will be wrong at both ends in three days! This gap has to be served!
Third, the brand premium. We have to admit that the iPhone has face in China! When I took a taxi and put an iPhone, the clerk's eyes immediately lit up, and I had to buy it for consumption upgrades!
However, let's not forget that no matter how good the iPhone is, it is also a foreign product! Domestic products should be self-reliant! Although it can't be compared now, we can't blindly worship foreign flattery, right? Besides, the iPhone is not a fairy, and the inflated price discourages many people! I can't afford an iPhone, and I can make do with domestic machines!
Three: Cook patted his chest to ensure the supply of iPhone? Don't be funny, you're still bragging about the lack of chips!
The iPhone is so popular in China, Cook is happy, but don't just count the money, it's a serious thing to find a way to ensure the supply! Hasn't there been a shortage of chips lately? Apple itself is out of stock, the iPhone 14 is sold out, and there is no one here?
I thought it was time for Apple to reflect and wonder why there was a shortage of chips. Is it mismanagement of the supply chain? Is the risk underestimated? Just knowing how to count money, these headaches are not willing to bother to solve, sooner or later you have to fall into trouble!
Consumers are waiting for the new machine, but Cook gives some false assurances, and "supply worry-free"? Apple's urine is really unpredictable!
Four: Is the iPhone compliant in China? Be careful of choking on food and losing the Chinese market!
Since the beginning of this year, domestic supervision has become stricter, and no technology companies have been spared. The bigwigs from all walks of life obediently rectified, for fear of being targeted. Apple has suffered a lot of dumb losses in China, and the lessons of the past must be observed!
As we all know, the most important thing for the Chinese government is corporate compliance! No matter how good you are, you can't break the law and be domineering, right? Although apples make a lot of money in China, don't lose a lot of food because of a small loss!
For example, a few years ago, WeChat Alipay was born, and Apple was not forced to bow its head and open NFC permissions? No matter how good the company is, it must respect the needs of users and abide by national laws and regulations! Apple won't be ignorant of this truth, right?
In a word: if iPhone wants to gain a long-term foothold in the Chinese market, it must always be vigilant, strictly self-disciplined, and ensure compliance! Otherwise, if he loses the huge cake of China, Cook still wants to have a better life?
Sub-heading 5: Where is the iPhone in China? Localization is the key to success!
Although the iPhone has been in China for a while, the road ahead is bumpy and by no means smooth. Huawei, Xiaomi, these local powerhouses are eyeing each other, and the iPhone, a "foreign adult", wants to take the lead? It's not that easy!
Let's give the iPhone a few tips: if you want to win the hearts of Chinese consumers, you must first understand China and integrate into China! To understand the needs of the common people, you can't always follow the preferences of Americans! For example, dual SIM dual standby, red envelope cover, these down-to-earth functions, how long did it take for the iPhone to follow up?
Secondly, if the iPhone wants to be evergreen, it must increase local investment and deepen its layout in China! Set up factories in China and use Chinese supply chains to improve the degree of localization. At the same time, it actively fulfills its social responsibilities, participates in public welfare undertakings, and establishes a good corporate image.
Finally, innovation never stops! For the iPhone to have the last laugh, it must always be one step ahead in technology! Chips, operating systems, and ecological construction, none of which can be relaxed! The competition of domestic mobile phones will only become more and more fierce, and the iPhone can't sleep on the credit book of the past!
The amazing performance of the iPhone in China not only reflects the huge potential of the Chinese consumer market, but also poses new challenges and inspirations to Apple. Standing at a new historical starting point, can Apple continue to lead the wave of change in China's smartphone market? See!
For ordinary consumers, the iPhone is certainly a good choice, but domestic products are also on the journey to achieve corner overtaking. Don't blindly follow, don't follow the trend, and rationally choose the most suitable mobile phone for yourself is the last word! What do you think about the prospects of the iPhone in the Chinese market? Looking forward to the sword and sword shadow in the comment area, Jin Ge Iron Horse!