In the 1990s, Changhong color TV swept the Chinese market and became a symbol of dignity and glory. And Ni Runfeng, as the operator of this brilliant history, has had ups and downs in his life. Changhong's rise is a model of success, but it is also a profound lesson in failure.
Ni Runfeng's glorious moment
In 1985, Ni Runfeng served as the director of Changhong Machinery Factory, which ignited the new impetus of the enterprise. With his excellent insight, he has seen fierce competition in the market due to the shortage of television supply at home and abroad. Thanks to the profound heritage and potential of military factories, Changhong has successfully transformed into a color TV manufacturer, won market share, and rapidly rose to become a leader in the industry.
Changhong TV product line is attracting global attention,The market share is extraordinary,However, there is a crisis hidden under this bright halo that cannot be ignored。 New products are frequently released, old products are backlogged, and the problem of capital flow is becoming more and more prominent. In this grim situation, President Ni Runfeng took decisive action and decided to sell some old products at cost price, which effectively alleviated the financial pressure and laid the foundation for the stable development of the enterprise.
Glory and setbacks
In 1995, Changhong, a new product of 34-inch super large screen color TV, was launched, which successfully focused on the public eye and set off a heated discussion in the industry. In this process, Ni Runfeng firmly believes that the potential is unlimited and leads the company to climb new heights. Under his leadership,Changhong successfully landed on the Shanghai Stock Exchange,Firmly occupy the leading position in the industry,And the sales performance of color TVs continues to improve。
However, Ni Runfeng's radical decision-making led Changhong to decline. Its full control of the CRT industry,Unable to enter the color TV market for competitors,This caused Changhong to lose up to 4 billion yuan in the U.S. market。 The loss of a large amount of funds made Changhong even worse, so that it was unable to develop LCD screen TVs and gradually became a third-rate brand.
Mr. Ni Yunfeng's experience has taught us that victory and failure are the norm that often accompany us on the road to entrepreneurship, and success is not eternal, and failure is not the end. In practice, we need to think rationally at all times. Although he once led Changhong to a glorious stage, it also laid the groundwork for a decline. His bold decisions and ambitions were short-lived, but they had a negative impact on the company's long-term growth.
Thoughts of ChanghongLooking back at Changhong Road, nostalgic for the glory of the past, Changhong TV in the past, the Chinese people are proud, each of which is engraved with precious memories. Although he is no longer the protagonist, his name still shines. Perhaps the glory of the past is gone, but the memory lives on in my heart.