Preamble:
In recent years, the Chinese film market has developed rapidly, with films of various genres emerging one after another, and the tastes of audiences have become more and more diversified. In such an environment, in order for a film to stand out among many works, in addition to having an excellent production team and cast, it also needs to have a unique creative concept and excellent production standards.
During the Spring Festival in 2022, a movie called "Article 20" successfully stood out with its unique narrative and touching emotional expression, and finally won multiple awards with a box office score of more than 2.4 billion, becoming a well-deserved box office dark horse.
1. "Article 20": Move the audience with a unique narrative
The so-called "Article 20" refers to the last sentence in the farewell letter written by the heroine Xiaoman in the film "Article 20 Farewell Letter": "Life cannot be lived from the beginning, but it can start from Article 20." ”
This sentence was also put on the promotional poster of the film and became the theme concept of the film. The film "Article 20" tells a heartwarming story about family, friendship and love, and the whole film runs through the values of positive energy, which left a deep impression on the audience.
In terms of the narrative structure of the film, the director did not use the traditional chronological order, but intertwined the main line and branch lines of the story through front and back editing, bringing a very special viewing experience to the audience.
Through this narrative method, the audience can feel the emotional entanglement between the characters in the film more clearly, and also think more deeply about the meaning of life and the preciousness of life. At the same time, many classic lines in the film also left a deep impression on the audience, becoming a resonance point and repeated praise after watching the movie.
In addition, the cast of the film is also a highlight, and every actor in the film has contributed their own strength to the shaping of the role, which has brought great points to the emotional expression of the film.
In particular, Zhao Liying, the actor of the heroine Xiaoman, successfully showed the inner world of the character in front of the audience with her keen emotional capture and excellent acting skills, and won the love and recognition of countless audiences.
2. The controversy behind the award: Ma Li's statement was questioned
With the continuous fermentation of the film's word-of-mouth, the audience's expectations for the film are getting higher and higher, and the film did not disappoint the audience in the end, and achieved very bright results during the Spring Festival.
In addition to the audience's love, the film has also achieved very good results in major awards, and finally won many awards with its excellent production level and excellent emotional expression, becoming a highly recognized excellent work.
However, just when the film won the award, something unexpected happened, the much-talked-about actress Zhao Liying did not appear at the award ceremony, and she unexpectedly suffered the omission of the award.
Regarding Zhao Liying's absence and the omission of the award, many viewers expressed their surprise and regret, and began to make various tests and discussions on this matter.
Especially after the success of the film, some viewers thought that Zhao Liying's absence and the omission of the award may be due to some special intention, and began to make various speculations and interpretations on this matter.
And just when the speculation of public opinion reached a climax, the much-talked-about actress Ma Li also expressed her opinions in public, praising the film while also satirizing Zhao Liying's absence, believing that such behavior should not be affirmed and encouraged.
Ma Li's statement also immediately aroused heated discussions in public opinion, and many netizens questioned her statement, believing that she did not think about this issue from the perspective of a female actor, nor did she understand the deep intention.
3. Unique marketing methods: create disputes to increase popularity
In addition to the excellence of the film itself, the unique marketing methods of the director and producer are also one of the important reasons for the success of the film.
In the publicity stage of the film, the producer took advantage of the halo effect of the stars and invited Zhao Liying and other first-line stars to participate in the promotional activities, which successfully attracted the attention of a large number of audiences and laid a good foundation for the accumulation of popularity of the film.
After the success of the film, the producer's marketing methods did not stop, but more boldly created various controversies, which also injected a shot in the arm for the film's reputation and popularity.
For example, when the film won the award, the producer took advantage of Zhao Liying's absence and the omission of the award, which successfully created a wave of public opinion, and also made more audiences begin to pay attention to the film, which became one of the focuses of the film's discussion.
Of course, the producers are not without reason, they may want to avoid the audience paying too much attention to individual actors in this way, but pay more attention to the value of the film itself, and also hope that the audience can deeply reflect on the meaning of life and true emotional expression from the film.
Of course, whether it is the original intention of the producer or the audience's speculation, I believe that with the passage of time, all the truth will come out, and the film "Article 20" will be paid attention to and loved by more audiences because of such various speculations and interpretations, and it will also be able to leave a deeper impression in the hearts of the audience.
Epilogue:
Whether it is the success of the film or everything that happens behind the film, it has left a very deep impression on the audience, and it has also triggered the audience's discussion and thinking about various topics.
Perhaps in this special period, the audience's requirements for movies are also quietly changing, they are no longer so easily attracted by the superficial glamour, but pay more attention to the emotional and ideological connotations conveyed by the film, and are more willing to accept various types of works.
I hope that in the future, more and more excellent works can appear in the audience's field of vision, and can also be loved and affirmed by the audience, bringing more touch and inspiration to everyone.