After the ironic incident passed, the sales of Xiangpiaopiao plummeted by 100 times
Recently, Xiang Piaopiao has been on a hot search because of the satirical incident, which has attracted the attention of many people. It is reported that this time there is a fragrant employee who has put milk tea with a satirical label on the shelves of Japanese supermarkets, which has attracted praise from many people. And Xiang Piaopiao also praised this employee, not only rewarded him, but even the chairman went to pick up the plane in person. So at that time, everyone saw Xiang Piaopiao like this, so they all went to the live broadcast room to buy products to support.
So in those days, we could see that the sales of Xiangpiaopiao's live broadcast room had skyrocketed hundreds of times. Before, it sold for a few thousand yuan a day, and when I was lucky, I could sell it for more than 7,000. But in the days of irony, the sales became 750,000-1 million, which is just a live broadcast room, not offline. Of course, no matter what it is, its popularity is time-limited. After the popularity of this matter disappeared, Xiang Piaopiao's sales fell off a cliff, and now there are only about 5,000-7,500 sales a day, a hundred times less than before.
At the same time, this incident also caused public opinion, and some media reported that the Japanese supermarket denied selling milk tea with the label of irony. So at that time, there were some big Vs who were rhythmic, saying that all this was Xiangpiaopiao hype, and they were using this way to market their products. At the same time, he also accused Xiang Piaopiao of violating business ethics and being very shameful. And for this matter, Xiang Piaopiao did not make any response.
However, it can also be seen from this incident that as long as the marketing is done well, it can indeed bring very good sales to its own products. But this kind of marketing will not last long, and the popularity will go down in a few days, and everyone will not support the purchase. Perhaps for those enterprises, marketing is important, but how to do a good job of products, so that customers have a degree of adhesion is the long-term plan for enterprise development. If you rely on some means to do marketing, you won't be able to do it for a long time in the end.