01 Laser light source, the future of intelligent projection
Speaking of current TV,One of the biggest consumer consensus in the market,is"eye protection。
Having a screen without blue light damage is a rigid need of the market, and it is also a pain point. But common LCD and OLED TVs can't achieve this, and then smart projection has a chance to perform.
Smart projection products aim at consumer pain points, and technology has developed rapidly in recent years. Because no direct light source is used, the picture is soft and not dazzling, which is one of the best solutions given in the industry.
At present, the most advanced laser display products in China, represented by Hisense, can even achieve "0 harmful blue light". Among them,Hisense's Vidda C2 series three-color laser projector,415-455 nm light wave band(The main band of harmful blue light) The composition is0%,Recently, TÜV Rheinland issued a "wide color gamut"""Extremely low color difference""0Harmful blue light"Verification statement。
How does laser projection achieve "0 blue light"?
The answer is a breakthrough in light source technology.
Compared to LED light sources, laser light sources are the future, and laser light sources are not only much brighter than today's LED light sources.
At the same time, the laser light source can directly select the red, green, and blue three-color laser generators of the specific wavelength bands required according to the needs, and the three-color laser light source can achieve 100% BT.2020 color gamut coverage, which has exceeded the limit of the color gamut coverage of OLED TVs and QLED TVs.
Take Sony A90J's OLED TV as an example, it can only cover 70.95% of the BT.2020 color gamut, and even the P3 color gamut can only cover 98.16%.
It can be said that the three-color laser light source is the absolute technological frontier, but the cost is too expensive, the current product price is mostly concentrated in more than 10,000 yuan, and in technology, it is also necessary to break through the problems of ghosting, speckle and other problems, so it is difficult to enter the homes of ordinary people.
How to break the game?
China's leading enterprise in the field of laser display,Hisense Vidda has come up with a new plan。
02 Vidda redefines the ultimate in audio-visual
When it comes to laser display products,Hisense because of its early layout,Technical advantages,Products have always been the first choice in the minds of domestic consumers。
2019year,Hisense established a young technology trendy brandVidda,Different from the main track of Hisense laser TV products,Vidda focuses more on the use of more flexible three-color laser intelligent projection products。
Vidda is derived from the Spanish word Vidda, which originally meant "a colorful life".
The implication is not difficult to understand,Hisense wants to break the boundaries of entertainment and life through Vidda,Vidda relies on Hisense's strong technical strength,It also lives up to expectations,,In just a few years, it has become a big brand in domestic sales,Ranked among the domestic first-line echelon。
Breaking boundaries often depends on technological breakthroughs.
In May 2022, Vidda launched the world's first 4K three-color laser projection C1, which improved the color quality performance of home intelligent projection to a professional level in one fell swoop (4K ultra-high-definition resolution, 0 harmful blue light, color gamut coverage 107% BT.2020, color accuracy △E≈0.9).
In April 2023, Vidda three-color laser projection projection was officially collected by the China Film Museum, marking that the "family viewing" driven by three-color laser technology has been written into a page in the history of film.
Since then, ordinary home users have truly realized the viewing experience of professional laser theaters at home.
On May 8, 2024, Vidda held a new product launch conference with the theme of "Wise and Fearless" in Beijing, and released the new three-color laser intelligent projection "Family Bucket" C2 series.
The strong product lineup once again demonstrates the hard power of the industry pioneer.
As the official designated smart projection of the 2024 European Cup, the four new products of the Vidda C2 series are all 4K ultra-high-definition models, with brightness, image quality, and intelligence comprehensively improved.
Take C2 Ultra and C2 Pro as examples, they are equipped with the industry's first 0.9~1.5:1 ultra-wide projection ratio super optical zoom lens, the measured brightness is as high as 3000 lumens and 2600 lumens, the picture contrast ratio is up to 2000:1, and the ultra-high color gamut (151% DCI-P3) of 110% BT.2020 and the ultra-high color accuracy of △E<0.9 have broken through the technical shackles of projection displays.
With more than 2,500 laser display-related patents, Vidda C2 series three-laser projection product power makes other display technologies unmatched.
Backed by Hisense16Years of laser display research and development accumulation,Vidda firmly occupies the technical highland of three-color laser projection,Become the leader of the global laser display industry,Its frequent appearances in the World Cup and the European Cup,It speaks for itself。
03 Leading the industry with professionalism
The breakthrough of laser display technology is not only a technological innovation, but also a strategic commanding heights for China's display industry to seize global competition.
As far as the fourth-generation display technology laser display technology is concerned, the number of patents in China has reached more than 7,000, accounting for more than 66% of the global patents.
As the global laser TV standard setter,Hisense currently has more than 2000 laser display patents,Ranking first in the world。
In terms of dissipation technology,Hisense also has the world's most102 patents,Won the National Excellent Patent Award many times。
The leading technology, first of all, in exchange for the recognition of the market and the industry.
In terms of market,Since19,Hisense laser TV overseas sales compound annual growth rate reached144%,It is now the world's largest shipment。
In terms of industry, as the pioneer of global three-color intelligent laser projection, as early as May 2022, Vidda called on the projection industry to reject the false standard of brightness with the name of "not playing virtual", and put forward the initiative of "rejecting the false standard of brightness" to the home projection industry, calling for saying no to the chaos in the industry.
In March 2023, led by Vidda, Hisense and other enterprises, and jointly formulated with the China Electronic Video Industry Association (CVIA), the home intelligent projection brightness group standard "Projector Light Output Technical Requirements and Test Methods" was born, and since then, the home intelligent projection industry has generally adopted the CVIA standard to mark product brightness parameters.
As the leader of the industry, take the initiative to share technical solutions, promote the progress of the whole industry, make the next generation of technology become a large-scale industry, and accelerate the cycle of laser TV explosion.
The four new products recently released by Vidda have won the world's only "0% harmful blue light", "wide color gamut coverage" and "extremely low color difference" intelligent projection verification statements issued by the international authority TÜV Rheinland.
It is currently the most healthy and eye-friendly display product on the market.
At the same time, these four products have also passed the IMAX ENHANCED and FilmMaker Mode authoritative image quality certifications (the C2 Ultra has passed the HDR10+ certification), allowing users to truly experience the same IMAX technology at home.
According to Jiang Long, head of Vidda projection products, Vidda C2 Ultra and C2 Pro are equipped with the new MCL 38 laser for the first time in the industry, so they not only lead the industry in brightness, but also bring better energy efficiency ratio.
Among them, C2 Ultra has reached the national standard level 1 energy efficiency, and it is the most energy-saving high-end intelligent projection at present.
In addition, the C2 Ultra also integrates JBL's custom 20W ultra-large sound chamber independent woofer into the base, which is also the only design in the industry at present.
Constantly upgrading hardware specifications is to solve user pain points.
Want eye protection? Want the best picture quality? Looking for cinematic indulgence?
Vidda solves all of users' demands in one place. Adhering to the spirit of innovation and exclusive audio-visual technology, it has redefined what a flagship TV is.
And what is even more commendable is that Vidda's understanding of the industry ecology is not to be happy alone, but to be happy with everyone.
For the whole year of 2023, Vidda's projection sales will increase by 266.84% year-on-year compared with 2022, and the sales volume will increase by 247.13% year-on-year compared with 2022.
This press conference,ViddaThe all-round flagshipC2S and the king of quality-price ratioC2Ultimate,The initial price is6999Yuan and6399element,The price of high-end laser TV has been reduced to the mid-range price。
The price of benefiting the people not only makes "three-color laser is the future of projection" an industry consensus, but also leads home intelligent projection equipment into thousands of households.
It is conceivable that the penetration rate of laser TVs in the future will continue to grow because of the choice of users. The singularity of the industry will also be infinitely amplified with the vote of the audience.
The great changes in the TV era are coming to us.