On April 11, the 9th Chongqing Cultural Tourism Huimin Consumption Season (Spring and Summer) and Fengdu Temple Fair was grandly opened, which was a cultural and tourism feast jointly created by the Municipal Culture and Tourism Commission and the Fengdu County Government, opening a poetic journey from near and far.
This year's consumption season (spring and summer) combines the five characteristic cultural tourism consumption scenes of Fengdu, such as famous mountains, caves, canyons, lakes, and night tours, to comprehensively display the new atmosphere, new style and new results of Fengdu cultural tourism, attracting more tourists at home and abroad to check in the strange mountains and rivers of Fengdu, and feel the unique charm of the famous mountains in the ghost town and the long history of blessing culture.
The opening scene of the 2024 Fengdu Temple Fair
The cultural tourism scene gathers industrial momentum
Fengdu is located on the bank of the Yangtze River, ancient as Bazi Bedu, famous for the 1000-year-old ghost town, the 2000-year-old county seat, and the 5000-year-old Phoenix City, and is a world-renowned Pingdu blessed land.
Fengdu's tourism resources are rich and unique, with 4 4A-level scenic spots, such as famous mountains, Nantian Lake, Snow Jade Cave, and Jiuzhongtian. How to turn unique tourism resources into industrial advantages that lead high-quality development is a major proposition that Fengdu people are solving.
In the context of the construction of the Chengdu-Chongqing Twin-City Economic Circle, Fengdu took the opportunity of being selected as the construction unit of the National Cultural and Tourism Industry Integration Development Demonstration Zone to fully integrate into the Bayu Cultural Tourism Corridor, promote the construction of the Fengdu section of the Yangtze River National Cultural Park, and polish the cultural and tourism business card of "Fengdu to the world, see the world of Fengdu" from different dimensions.
"1234" is the core password for the high-quality development of Fengdu's cultural and tourism industry, and the core connotation of this number is to build a world famous cultural tourism city, implement two major actions of tourism entrepreneurship and cultural creativity, and create three cultural and tourism routes of the Yangtze River historical and cultural tourism line, Longhe Gorge ecological tourism line, and Nantianhu alpine resort tourism line, highlighting the four key points of Longhe cultural tourism industry development, cultural tourism project construction, cultural tourism activities, and cultural tourism product creation, highlighting the new path of cultural tourism development with Fengdu's recognition.
Fengdu has closely integrated the party building work with the development of the cultural tourism industry, and has embarked on a new road of high-quality development of cultural tourism. The county has not only issued the "Eight Measures to Support the Development of Cultural Tourism" and the "Fengdu County Hotel and B&B Development Support Policy (Trial)", but also set up special development funds for the cultural and tourism industry, and do a good job in the planning of the cultural and tourism industry from a high starting point, make new cultural tourism products with high quality, and provide excellent cultural tourism landing services with high standards.
Fengdu's tourism resources are rich and unique
Shortlisted for the construction of the national cultural industry and tourism industry integration development demonstration zone, Fengdu Tourism has realized the leap of the tourism industry from quantitative to qualitative change. It has successively compiled and approved 5 cultural tourism master plans such as Taipingba Tourist Resort, and made every effort to build Baoluan Harvest Museum, Fengdu Museum, Xinfeng Academy, Famous Mountain Ten Kings Palace, Binjiang Cultural Corridor, Fujie and other cultural masterpieces, and has now completed 2 key projects such as the lighting and upgrading project of the famous mountain scenic spot, and 4 key projects such as Fengdu Museum have been promoted in an orderly manner.
In order to promote the rapid development of the tourism industry, Fengdu uses large-scale tourism marketing to attract tourists from home and abroad. Through the cooperation with the surrounding districts and counties with good cultural and tourism development, increase tourism advertising in public areas such as highways and airports, organize scenic spots and relevant departments to actively carry out external publicity and promotion in a timely manner, and continue to carry out activities such as "20 yuan scenic spot reciprocity" and "million consumption coupons to give back to tourists", and thoroughly implement the "Fengdu County Tourism Marketing Team Group Visitor Incentive Measures".
The combination of tourism marketing has not only greatly enhanced the popularity and reputation of Fengdu's characteristic cultural tourism, but also injected new connotation and vitality into the high-quality development of Fengdu's cultural tourism industry.
The opening ceremony of the 2024 Fengdu Temple Fair
The festival will set up a stage to perform a good economic drama
At the opening ceremony of the 2024 Fengdu Temple Fair, tourists, citizens from near and far and folk performances such as dance, dragon and lion, juggling, and blowing and beating were intertwined, and the atmosphere was instantly ignited. Fengdu temple fair originated from the ancient folk incense fair, and was selected into the fourth batch of national intangible cultural heritage representative items in 2014.
"Fengdu Temple Fair" is a cultural festival, and it is also a trump card to activate tourism. In order to form a cultural tourism IP with Fengdu's recognition, Fengdu has deeply excavated and reconstructed the local unique blessing culture and folk culture, and excavated and refined a series of mythological stories such as "love at first sight", "Lovesickness of the Two Realms", "Destiny and Three Lives", "Congratulations to the Immortals" and "Divine Bird Fuyao" based on the romantic legends and stories of Fengdu through the Three Realms, with a sense of mystery and interest, the organic integration of traditional culture and modern scenes. An unprecedented cultural tourism feast has been cooked for tourists.
The temple fair sets up the stage, and the tourism sings. The annual Fengdu temple fair not only detonated the traffic for this tourist city, but also brought an increase in cultural and tourism consumption. With the help of Chongqing's cultural tourism Huimin consumption season activities, Fengdu launched a cultural tourism feast integrating food, housing, transportation, travel, shopping and entertainment, and successively cooked authentic Fengdu delicacies such as "the most cow Fengdu" 10,000 people banquet and "Fengdu spicy chicken", and through the 9th Chongqing Cultural Tourism Huimin Consumption Season New Scene Exhibition, "Fengdu Gifts" Exhibition and other activities, focusing on displaying Chongqing Fengdu's unique cultural tourism resources, exhibiting and selling characteristic cultural and creative products, intangible cultural heritage commodities, high-quality agricultural products, etc., with a new scene of cultural tourism of "culture + landscape". It has brought continuous rising heat and endless popularity to Fengdu, a famous cultural tourism city.
During the Fengdu temple fair, various industrial activities are staged in turn. More than 30 investment negotiations have been held, and 69 formal contracts have been signed in the county in the fields of cultural tourism, commerce and trade, industry, agriculture, and urban construction, with a contract amount of 37.2792 billion yuan, a year-on-year increase of 76%. It received nearly 20 million tourists and achieved a comprehensive tourism income of nearly 10 billion yuan.
In order to call the cultural tourism brand of "Fengdu to the world and see the world of Fengdu", Fengdu also held the first Fengdu Blessing Cultural Festival, which drove store sales of more than 42 million yuan. Last year, Fengdu also hosted the 4th Chongqing "City of Mountains and Rivers, Beautiful Land" Tour Guide Explanation Competition, participated in the 8th Western China Tourism Industry Expo and other large-scale exhibition promotion activities, and signed cooperation agreements with more than 20 travel agencies (cruise companies).
Various festivals and activities have injected new vitality into Fengdu cultural tourism and landscape tourism. The famous mountain scenic spot once again exceeded the 1 million mark in receiving tourists, and the growth of the added value of the tourism industry in the proportion of GDP ranked among the top in the city.
Meishan Scenic Area
Characteristic culture cultivates fertile soil for tourism
As a thousand-year-old folk custom and national intangible cultural heritage project, Fengdu Temple Fair takes "promoting goodness, punishing evil, justice, and harmony" as the core, integrating the ghost city folk culture of "Confucianism, Buddhism, Taoism" and folk beliefs, and the phoenix culture with "auspiciousness, peace, wealth, and hard flight" as the core, giving Fengdu cultural tourism a more down-to-earth, more trendy, and more resonant connotation of the times.
In order to increase the cultural depth and historical depth of the famous cultural and tourism city, Fengdu has successfully released the Fengdu city logo, city mascot and city tree and city flower, edited and published the "Fengdu Culture Overview", "Fengdu History and Culture Overview", "Fengdu Treasure - Fengdu Intangible Cultural Heritage Collection", etc., and the "Bayu Divine Bird" ornament was selected as the "Chongqing Good Gift" foreign affairs gift.
It has formed a number of landmark achievements with Fengdu's characteristics and recognition, such as "The World Discourse of Fengdu Ghost Town Folk Culture" and "Fengdu Who's Who".
Nantian Lake Scenic Area
The perseverance and perseverance of generations of intangible cultural heritage inheritors have endowed intangible cultural heritage items with fresh and lasting vitality. Fengdu systematically sorts out and excavates the historical, cultural, economic and aesthetic value of intangible cultural heritage, finds the connection point between intangible cultural heritage and contemporary life, promotes the creative transformation and innovative development of intangible cultural heritage, and makes the "light of intangible cultural heritage" more brilliant and charming. The excavation of municipal and county-level intangible cultural heritage projects such as the wooden stick opera, the Louzishan lion dance, and the Longkong opera and the cow dance has made the intangible cultural heritage culture "live", and the intangible cultural heritage projects have become "popular", providing historical and cultural "hard support" for the high-quality development of the cultural and tourism industry.
The inheritance and expansion of intangible cultural heritage is just a typical example of Fengdu's cultural tourism feast. Bigger cultural platters are still coming out. The county has continued to carry out a series of activities such as bringing opera to villages, operas to campuses, and cultural performances to the grassroots, accelerating the digitization process of intangible cultural heritage projects, and the county library has been rated as a first-class library. The county has won 6 outstanding organization awards for municipal activities such as the 7th Community Art Festival and the "Scholarly Chongqing Reading Star".
Nowadays, the large-scale investment in cultural construction has been transformed into the biggest nutrient for the jointing growth of the rich cultural tourism industry. Since last year, Fengdu cultural tourism has been reported frequently, Baoluan Shili Red Maple has successfully created a 3A-level tourist attraction, Taipingba Xiaba Village and Yihe Village of Nantianhu Town have been shortlisted as municipal rural tourism key villages, and Nantianhu National Tourist Resort has been selected as one of the top ten ice and snow tourism boutique routes in China in 2023-2024.
Source: Chongqing and the World
Photo/Propaganda Department of Fengdu County Party Committee