Hello villagers, I am the village chief
For many people, Douyin is a rare channel to make money, just like Taobao and Pinduoduo that emerged before.
So many of the players we see on Douyin at present are either grassroots rising Internet celebrities, brands, or some MCN institutions.
On the contrary, many offline players have not entered the game, in fact, Douyin is the most suitable for offline physical bosses.
Especially when everyone is complaining that offline physical stores are difficult to do business, it is even more important to seize such an opportunity.
So today, let's talk to the entity bosses about why they want to do Douyin.
01
Douyin is a traffic channel
Some people understand Douyin as a shopping mall, and some people understand Douyin as a content platform.
In fact, from the perspective of marketing, Douyin is a traffic channel, and behind the traffic is the needs of users.
Just as we choose a location for an offline store, we have to choose a place with traffic to have business.
It's just that each traffic channel has different requirements for our business capabilities.
But if you don't understand this channel at the beginning and give it up directly, it is equivalent to giving up the opportunity to make money.
02
Brick-and-mortar bosses can get started faster
Why is Douyin suitable for physical bosses, and why does it have an advantage over many people?
1. There is a supply
Many people do Douyin, and they are confused at the beginning and are looking for directions.
Because he doesn't know what to sell, he doesn't know how to monetize, he doesn't have his own products, and he doesn't have enough price advantages.
However, many offline entity owners, whether they open their own tea shops or engage in hand-produced dried noodles, dried tofu, dried bamboo shoots, etc., their products and skills are ready-made.
It can not only ensure the quality of the product, but also adjust the material, package, production and after-sales compensation at any time according to the needs of the market.
2. There is content
The production and sales of offline entities is a natural content field.
In contrast to many influencers who think of content in a vacuum, many offline businesses provide rich sources of content on a daily basis.
For example, what customers did you meet today, what problems did employees have, how products were produced, purchased, and what adjustments were made to your own products recently, etc.
And the delivery of these real content is actually to continue to build users' trust in you.
3. Deliverable
Compared with many other types of bloggers, whether they are knowledge bloggers or funny bloggers, another big advantage of physical bosses doing Douyin is that they do not waste traffic.
First, every time a video is released, it is helping you screen accurate users. Some will follow, and some will add WeChat.
Second, it can be delivered quickly, and there is already business carried out offline or other businesses, so the orders received online are either directly traded or diverted to the private domain, but the back-end delivery process, quality control, and after-sales system are all sound.
03
Douyin can amplify business
As I said at the beginning, Douyin is a big traffic field.
The purpose of Douyin is to get more traffic exposure on Douyin, so as to gain more customers and partners.
On Douyin, I have seen many physical companies switch to Douyin, such as Xiahu Shijia is a typical representative, and you can buy hundreds of millions more by selling clothing a year.
There are also those who originally did big brand bread OEM, toothbrushes, second-hand mobile phones, human resources, snack training, etc., on the one hand, they used Douyin to directly find their C-end customers, and on the other hand, they also used Douyin to find their own B-end supply chain and customers.
Even using Douyin, you can also find suitable talents for the development of enterprises, such as factories, intermediaries and other labor recruitment.
Among them, there are many offline snack training, such as pastries, lo-mei, pastries, etc., all rely on Douyin to achieve the recruitment of agents and apprentices.
Online publicity, offline delivery, and physical stores and franchise chains can be visited directly, and many small stores and factories that were originally in the fourth and fifth tiers have relied on Douyin to amplify their business.
04
Afraid of what
It's just a channel
Many brick-and-mortar store owners are afraid of doing Douyin, and they don't even look down on Douyin.
Some people have never done it themselves, feel that it is difficult to do Douyin, need to invest a lot, and worry about all kinds of unprofessional personnel.
Some people's bosses still think that Douyin is not worth mentioning, and even think that there should be no online shopping, just like the boycott of Taobao more than ten years ago.
But I hope that the owners who are still watching this track will be soberly aware of four points:
1. Mainstream consumer users are changing, our parents and even grandparents' generation like to be offline, but their generation will grow old and disappear.
The consumption behavior, consumption hobbies, and consumption channels of mainstream users have been changing, and the consumption behavior of the post-60s, post-80s, and post-00s generations is often different.
2. To do any channel, there are small, medium, and large practices, and not all players have to do it in a big way.
It's like selling goods offline, some people set up a stall, some open a small stall, some open a specialty store, and some even directly build a building.
And the same is true for Douyin, one account, your own team, a mobile phone, a computer, and one or two employees can start working.
3. If you don't try the hottest traffic channel at the moment, you will lose an opportunity.
But if you try, you will either fail or succeed, and even if you fail, you will not lose much.
For many offline brick-and-mortar businesses, one more employee won't go anywhere.
4. Many offline bosses have a knot in their hearts about Douyin, that is, they think that Douyin must be very professional, and even think that there is no need to do Douyin in small counties and cities, and everyone knows such a small place.
This kind of inherent thinking is difficult to open up its own market.
Therefore, I would like to call on all entity bosses to think carefully, at present, the best thing that offline entities can do with Douyin is the second-hand car industry, and opportunities in other industries are worth digging into.
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