Text: Mingqian
"3 pieces of 5 love bank" donation site.
At a time when material wealth is unprecedentedly abundant and labor productivity is highly developed, a quiet change is taking place. The business culture that once took "egoism" as the mainstream is receding, and the logic of "social value to guide economic value" is gradually sprouting, and "good economy" has officially entered the public eye.
In both Eastern and Western cultures, the search for "goodness" has a long history. Plato, one of the founders of Western philosophy, spoke of the "supreme good" and emphasized the pursuit of the highest truth. Kindness, for Chinese, is engraved in the genes - the first chapter of "University" has a cloud: "The way of the university is in Ming Mingde, in being close to the people, and in stopping at the supreme good." From the perspective of word making, one person, one mouthful and one sheep form a world where everyone coexists harmoniously and shares happiness.
Mr. Wang Yangming said, "Kindness is the essence of the heart." Seeking goodness and doing good can be said to be the instinctive choice of the human heart. So, what kind of "heart" does the enterprise that calls for "good conduct" pursue and practice the great plan of benefiting the people and all things? In the corporate culture of Gujing Gongjiu, the ontology of goodness is not only reflected in its products, but also in the behavior and social responsibility of the enterprise. The proposition advocated by Gujing Gongjiu is warm and unpretentious, and it has always demonstrated the fundamental meaning of the existence of "goodness" with actions, as well as the improvement of the well-being of the whole society by practicing "goodness".
3 pieces of 5 pry the fulcrum of love
Good deeds are not only a beautiful concept, but also a very concrete force for action. In 2014, Gujing Gongjiu founded the "3 Blocks 5 Love Bank", a charity project that deeply rooted the concept of good deeds in the hearts of every Gujing person in its unique way.
The minimum donation is "3 pieces of 5", although this number is small, but it can make a piece of love gather and flow. The inspiration of "3 Blocks 5 Love Bank" comes from the anniversary of learning from Lei Feng, which advocates a "no threshold" charity spirit and encourages every employee to participate in it. There are no expensive membership restrictions on kindness, and the biggest feature of this "bank" is that everyone can reach it. Once an employee or family suffers misfortune, they can apply for assistance and feel the warmth and support of the corporate family.
"3 Blocks 5 Love Bank" donated to help employees in difficulty.
Employees who are admitted to the intensive care ward with acute cerebral hemorrhage, families who have walked into the abyss due to chromosomal diseases, and the successive blows of the mother's cancer and children's burns crush the shoulders of the pillars. It makes every Gujing person understand that kindness is a choice and an action.
Gujing Group's Gu 20 volunteer service team is also growing and growing - this practical team composed of 14 standing teams and N temporary teams is often active in every corner of Bozhou City. Every month, at least 9 to 10 teams take to the streets for volunteering. They clean the streets, pick up garbage, and persuade civilized traffic, and through these seemingly insignificant little things, they convey the power of civilization and guide everyone to "don't take the good for the small".
Gujing Group Ancient 20 Volunteer Service Corps.
Gujing people, who love photography, put their cameras on their backs and walked on the Pingchuan wilderness of rural revitalization. They collect wind in the countryside and use the shutter to leave precious images for the laborers, recording every busy and free moment of farming. The real portraits recorded in the photographs present an unparalleled beauty. Printed photos are not expensive, but for every folk, this gift is the most precious gift that life gives to individuals and families.
From the inside to the outside, the "goodness" of Gujing Group has flowed to many places across the country with Gujing people as the carrier, and has been smeared on the road of rural revitalization.
Gather sand into a tower, and accumulate water into the sea. Help many families with holes to get out of the quagmire, go into the countryside to record every simple smiling face, and lift everyone who works hard to live to a better tomorrow. The Love Bank and the volunteer service team show the simplicity and purity of "goodness" - direct output and direct withdrawal. This is more precious than gold, and it is the motivation for a positive life.
The cycle from spring planting to autumn harvest
In August 2023, the 2023 "Golden Autumn Scholarship and Scholarship" ceremony of Gujing Gongjiu was held at the Gujing Group Conference Center. At the meeting, Gujing Gongjiu awarded grants and scholarships to a group of outstanding students, lighting up the hearts of dream-chasing students, which is also the 17th year that Gujing Gongjiu has held the above-mentioned scholarship and assistance activities.
Gujing Group's 2023 "Golden Autumn Scholarship and Scholarship" Ceremony.
Cui Yang said that he was a child who grew up "smelling the fragrance of wine", and there is a sweet taste in his memory, which comes from the candy in the gifts distributed by the unit during the New Year's holidays by his mother Wang Yuying. Wang Yuying worked at Gujing Distillery for 32 years until her retirement in 2019. She is always grateful that when her children were admitted to university one after another due to tuition difficulties, the Gujing Group Labor Union donated funds in time to solve the urgent need.
In 2012, after graduating from university, Cui Yang was admitted to Gujing Group with a grateful heart, starting as a grassroots salesman. After 4 years of hard training, he was finally promoted to regional manager, but because of a customer's question "Have you ever made wine", he turned around to participate in the internal competition to become a brewing worker. After 6 years of hard work, Cui Yang mastered the necessary skills to become a brewing master.
Cui Yang (first from left) checks the temperature of the fermented grain.
Talking about the good relationship with Gujing Gongjiu, Cui Yang used "the crow feeds back, and the lamb kneels to milk" to describe the gratitude hidden in his heart. Cui Yang used to be a student assistant, but now as a Gujing brewer, he not only shines in his work, but also continues to serve the public as a volunteer.
Kindness is a choice, in the face of a situation that can be helped, choose to lend a hand, and one day in the future, kindness may be reciprocated in another way.
Rooted in the countryside, spread goodwill. Through the form of "unit package village, individual package household", Gujing people carry out photovoltaic power generation, road construction, social donations, love for students, help sell agricultural products, grain base planting and select and dispatch village cadres, etc., demonstrating the responsibility of state-owned enterprises on the journey of comprehensively promoting rural revitalization. Talented Gujing people have devoted themselves to the front line of poverty alleviation and rural revitalization, and with the help of Gujing Gongjiu, they have successfully made many poor villages take off the hat of poverty. Such a responsibility is the firm dedication of Gujing people.
The power of goodness, like spring breeze and rain, moisturizes things silently, but it can inspire people's deep sense of happiness.
Since the comprehensive poverty alleviation, the objects helped by Gujing Group have not returned to poverty so far. Through education, training and technical support, the cultivation of the village's own "hematopoietic" ability, rather than a simple external "blood transfusion", this kind of "teaching people to fish" is also a kind of supreme good.
Village-based teams help farmers sell their local products.
Plant a grain of millet in spring and harvest 10,000 seeds in autumn. Kindness will reverberate, even if it is far away. The beginning of "goodness" may just be an unintentional heart-to-heart idea, and the final fruitful is paving the way for new vitality.
Goodness is the sun of the spiritual world
Fate hangs by a thread, and the race against time against death is real-life in real life. At a critical juncture, Zhang Xiangdong, the "good man of Gujing", did not hesitate to help a stranger he had never met.
Aristotle once said, "Goodness is commendable, noble and praiseworthy." When a middle-aged man fell to the ground due to a battery car accident on Weiwu Avenue, Gujing employee Zhang Xiangdong did not hesitate and rushed directly to the rescue.
"Can you hear me?" In the face of Zhang Xiangdong's shout, the other party clenched his fists with both hands, looking extremely uncomfortable, but he was powerless to respond. When the incident was urgent, Zhang Xiangdong immediately performed cardiopulmonary resuscitation on the injured until the ambulance arrived at the scene. He had just finished the race with death, and he chose to turn around and leave in style, without seeking merit and fame at all.
Zhang Lihong (third from right), member of the Party Committee, chairman of the trade union and director of the Civilization Office of Gujing Group, presented medals and certificates to Zhang Xiangdong (third from left), a "good man of Gujing".
Zhang Xiangdong's "accidental" act spread quickly on the Internet because of the video taken by passers-by, and received continuous retweets and likes. In the face of the huge enthusiasm of the Internet, Zhang Xiangdong changed his low profile and no longer "invisible", he was not immersed in flowers and applause, but sincerely hoped that more and more people could grasp the common sense of emergency rescue by understanding his story.
Goodness needs to be spread, and it needs to shine directly on everyone like the sun in order to achieve warmth. This good deed fermented, liked, and spread on the Internet, and for Zhang Xiangdong, he felt the powerful radiation force when goodwill continued to spread. This kind of power is the driving force for social progress, and it is also the deepest desire of everyone.
Since 2016, Gujing Group has selected the "Good People of Gujing" who "love their jobs, help others, filial piety and love for relatives, act bravely, and be honest and trustworthy". "To be a real person, to make fine wine, to be good at oneself, to help the world" is the corporate values that Gujing Group has always adhered to, and the "goodness" and "personality beauty" have been introduced into the enterprise management, which reflects the real spiritual highland of Gujing and runs through the practice of corporate social responsibility.
Focusing on specific projects such as clean and low-carbon, comprehensive utilization of wastewater, and turning distiller's grains into treasure, we will empower energy conservation, emission reduction and green development, build a fully automatic three-dimensional fermentation intelligent brewing workshop and promote the construction of energy management systems through digital process reengineering, so that the whole process of digitalization and intelligence can empower energy conservation, emission reduction and green development. In the future, Gujing Group will be built into a green and transparent smart factory.
Gujing Gongjiu brewing three departments and one workshop.
With the concept of humanistic care and social value as the anchor, Gujing Gongjiu regards "goodness" as the corporate code of conduct, and promotes its hometown Bozhou through "Global Reading".
The scene of the global reading event.
Liang Jinhui, Secretary of the Party Committee and Chairman of Gujing Group Co., Ltd., said: "The future value direction of China's liquor industry should be in harmony with consumers, society and nature, and continue to convey the industrial value of truth, goodness and beauty. Among them, the role of "goodness" is indispensable, because it is the background color, and it is necessary to dedicate more love to the people and realize social value.
Kindness is one of the softest but also the most powerful feelings contained in human nature. This infinite power can make enterprises go further and warm more people, because it gives consumers reason to believe that the spiritual support behind a product is enough to carry people's yearning for a better life.
It is good to do what it does, to meet the needs of the people is good, and it is good for every person to have happiness. When an enterprise takes the benefit of the society as its own responsibility, its words and deeds appear to be particularly powerful, and this "goodness" will also feed back to the enterprise to a farther future.
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