Colorful May, towards the new.
On May 10, the 2024 Hongwei World Cultural Tourism Industry Expo was grandly opened at the Canton Fair Complex in Guangzhou. The expo lasted for three days, with an exhibition area of more than 247,000 square meters, and the AB area was linked, laying out six sections: amusement cultural tourism, digital cultural tourism, health and cultural tourism, landscape cultural tourism, leisure cultural tourism, and water cultural tourism. Nearly 4,000 exhibitors and 30,000 pieces of cultural and tourism equipment were unveiled. The categories include games and amusements, theme parks, indoor parks, scenic equipment, cultural tourism technology, night tour performances, homestays/sojourn/camping, tourist vehicles/sports and leisure vehicles, swimming pool SPA, metaverse, AR/VR, digital display, digital sports, garden landscape, flower gardening, water sports and leisure products/sea fishing equipment/yachts, billiards and supporting facilities, etc., covering more than 60% of the cultural tourism segments. The major cultural and tourism sections are full of flowers, presenting a thriving and vigorous scene.
At present, driven by the wave of new quality productivity, the world's cultural tourism industry is out of the circle in a more diversified, innovative and integrated way, and has become an important force to promote economic growth, promote cultural exchanges and enhance national soft power. Located in the international convention and exhibition capital, the Hongwei World Cultural Tourism Industry Expo hosted by Guangdong Hongwei International Convention and Exhibition Group gives full play to the exhibition communication function, promotes the deep integration of exhibition and industry, takes innovation as the core competitiveness, and continuously outputs high-energy quality exhibitions with international influence.
After 21 years of ups and downs, today's 2024 Hongwei World Cultural Tourism Industry Expo has bloomed beautifully under the attention of all people, and has won the approval and support of governments, associations, corporate guests and enthusiastic audiences. The opening ceremony was unprecedented, welcoming the active participation of world-renowned tourism organizations, cultural and tourism authorities of Guangdong Province and sister provinces and cities, and many enterprises in the national cultural tourism industry.
Liu Jinhua, President of China Culture and Entertainment Industry Association
The opening ceremony began with a speech by Liu Jinhua, President of the China Culture and Entertainment Industry Association, who emphasized that stimulating the potential of cultural tourism consumption, developing digital cultural tourism formats, grasping the construction of solid projects, and promoting the deep integration of industries are the key words for the development of the cultural and tourism industry in 2024 proposed by the Ministry of Culture and Tourism, and it is also an important driving force to promote the cultural and tourism industry to become a new quality productivity and an important focus to achieve high-quality development. Since its inception, Hongwei World Cultural Tourism Industry Expo has always adhered to the concept of cultural and tourism integration, innovative development, bringing together the wisdom and resources of the cultural and tourism industry from all over the world, exploring opportunities for the development of the industry, displaying the latest products and technologies, and promoting the coordinated development of the industrial chain.
Yao Jun, Chairman of China Association of Tourist Attractions / President of China Association of Amusement Machines and Amusement Parks
Chairman Yao said that the cultural tourism industry, as an industry that integrates multiple elements such as culture, tourism and entertainment, has ushered in new opportunities and challenges in this context. Through innovation, technology application and cultural excavation, the new quality productivity of cultural tourism will continue to improve the intrinsic quality and efficiency of the cultural tourism industry, provide people with a more colorful spiritual and cultural experience, and meet the needs of consumers at a higher level. This puts forward higher requirements for upgrading traditional cultural tourism formats, innovating products and services, and driving industrial innovation.
Li Bin, Secretary of the Party Leadership Group and Director of the Guangdong Provincial Department of Culture and Tourism
Director Li pointed out that culture infiltrates people's hearts and tourism connects the world. Facing the sea and connecting China and the rest of the world, Guangdong is the center of Lingnan culture, as well as an important tourist source, destination and industrial agglomeration in mainland China. The history and culture are rich and diverse, with 4,000 kilometers of coastline and more than 1,900 islands, and tourism resources are very rich. In 2023, the province will receive 777 million tourists and achieve a total tourism revenue of 952.6 billion yuan. In the first quarter of this year, it received 215 million tourists, and the total tourism revenue reached more than 260 billion yuan.
As an important exhibition in the leisure and entertainment industry, Hongwei World Cultural Tourism Industry Expo provides an important professional platform for the concept update, equipment iteration, cooperation and exchange, publicity and promotion of the cultural and tourism industry. It is conducive to promoting the innovative development of the cultural and tourism industry and helping the high-quality development of Guangdong's culture and tourism in multiple dimensions. We sincerely invite friends at home and abroad to come to Guangdong and the Guangdong-Hong Kong-Macao Greater Bay Area to feel the unique charm of Guangdong and the fashionable Bay Area.
Zhu Shanzhong, Ambassador of the United Nations World Tourism Organization and former Deputy Director General of the China National Tourism Administration
Ambassador Zhu introduced the headquarters of the United Nations Tourism Organization where he works, advocating "bringing you closer to the world", and the global tourism industry has entered a new era. China is one of the world's largest source countries of tourists and an important destination host country, and the resumption of China's inbound and outbound tourism plays a vital role in the recovery of the global tourism industry. I hope that all guests can use the platform of Hongwei World Cultural Tourism Industry Expo to have in-depth exchanges, share experiences, and jointly plan a new path for the development of the tourism industry.
Evi Sari, International Director, Global Themed Entertainment Association (TEA).
Evi introduced to the guests that the Global Themed Entertainment Association is the authoritative organization of the global themed entertainment industry. It has 1,600 corporate members and more than 12,000 individual members from more than 40 countries around the world, including large cultural tourism groups such as Disneyland, Universal Studios, and Chimelong. And every year the world's most influential theme park report is released, presenting global industry trends, providing industry data, insight into industry trends, and the annual release will attract wide attention and reports from global media.
泰国旅游委员会 副主席Sutifong Fiunfiphop
Mr. Suthiphong expressed his gratitude to the organizers for their kind invitation, and hoped to experience new technologies and exotic cultures from all the guests, and looked forward to participating in the expo to exchange relevant wisdom and expertise with the tourism industry on site. The 2024 Hongwei World Cultural Tourism Industry Expo will surely become a new field for global tourism and cultural development and innovation.
Li Yong, President of Zhongshan Game and Amusement Industry Association, Director of Guangdong Golden Horse Amusement Co., Ltd. and General Manager of Marketing Center
Mr. Li pointed out that Zhongshan is an important game and amusement production base in China, and has experienced the development process of mechanical processing to independent innovation and then to the cultural tourism industry for more than 40 years. In recent years, the industry has grasped the development opportunities, followed the development trend, adjusted the development direction of the enterprise, ushered in unlimited business opportunities, and also promoted the development of the industry by participating in the Hongwei World Cultural Tourism Industry Expo and related professional exhibitions. In the future, we look forward to sharing resources, mutual benefit and win-win results through the opportunity of the platform, jointly promoting the prosperity and development of the cultural tourism industry, and contributing to the future development of the global cultural tourism industry.
Wang Zhaoyun, executive director of China Council for International Investment Promotion, president of Guangdong Yacht Industry Association, and chairman of Guangdong Hongwei International Convention and Exhibition Group Co., Ltd
Chairman Wang expressed his warmest welcome and most sincere thanks to all the leaders, industry associations, and friends in the industry who came to participate in the expo and the opening ceremony. As the organizer of this expo, it is not easy to form a large-scale exhibition integrating leisure, entertainment, sports, culture and tourism, which is inseparable from the active participation and enthusiastic support of leaders at all levels, cultural and tourism associations, industry organizations, and many exhibitors and audiences over the years.
China's game and amusement industry launched an initiative to carry out compliance and law-abiding operations
The healthy development of an industry is inseparable from compliance and law-abiding operation. The Game Branch of the China Culture and Entertainment Industry Association launched the "Initiative on Compliance and Law-abiding Operations in the Game and Entertainment Industry". Abide by laws and regulations, operate in compliance, and make application contributions to promoting the healthy development of the industry.
5,4,3,2,1...... As the guests lit up the starting column, the 2024 Hongwei World Cultural Tourism Industry Expo kicked off.
Coming to this year's Hongwei World Cultural Tourism Industry Expo, you will hear more voices from different countries. Focusing on the future direction of the cultural tourism industry and answering the topic of cultural tourism development, the expo will hold more than 30 conferences and forums at the same time, bringing together many top heavyweight guests, representatives of industry authorities and relevant institutions/representatives of enterprise leaders, cultural tourism practitioners, and online and offline audiences are expected to attract 200,000 visitors.
The world joins hands to create an innovative, enterprising, open and inclusive international exhibition.