Author: Yang Junqin, Zhang Jiayi
Recently, the third batch of China time-honored brand awarding ceremony was held in Shanghai World Meeting Room, representatives of China time-honored brand enterprises from 31 provinces, municipalities and autonomous regions across the country participated in the awarding ceremony, and Xinjiang Elite Industrial Co., Ltd. was invited to participate as a representative of Xinjiang Production and Construction Corps.
Founded in 1955, after 69 years of development, Xinjiang Elite Industrial Co., Ltd. has realized a gorgeous transformation from a small farm workshop and local brewing to modern enterprise management and scientific brewing.
In recent years, with the mission of "carrying forward the inheritance of heroes and brewing a better life", Xinjiang Elite Industrial Co., Ltd. has gone all out to promote the innovation and development of the enterprise by focusing on the development strategy of "strengthening the main business, optimizing diversification, and expanding the entity", launched a series of new products, and actively improved the marketing strategy, expanded the market inside and outside Xinjiang, and continued to produce and sell well, which has become a beautiful business card of the city.
In order to inherit the liquor skills, Xinjiang Elite Industrial Co., Ltd. vigorously carries out the activity of "mentoring and apprenticeship", and actively cultivates the inheritors of liquor making and wine tasting skills. Today, the company has 1 Chinese liquor master, 1 Chinese chief liquor taster, and 6 national liquor judges, laying a solid foundation for the inheritance of skills and product quality.
Winning the title of "China Time-honored Brand" is a full affirmation of Xinjiang Elite Industrial Co., Ltd.'s adherence to the traditional pure grain brewing process and promotion of traditional liquor culture over the years, and it is also a high recognition of the company as a brand representative of the Corps.
It is reported that in February 2024, the Ministry of Commerce and relevant departments identified 382 brands as the third batch of Chinese time-honored brands. Xinjiang Elite Industrial Co., Ltd. was selected as one of them with "Yili brand", becoming the first "China Time-honored Brand" enterprise in the XPCC, and the only new batch of "China Time-honored Brand" enterprises selected in Xinjiang (including the XPCC).
Source: The Fourth Division of the Xinjiang Corps, Kekedala City Rong Media Center
Editor: Dang Yanli
Review: She Guanghui Cui Kai