On the morning of May 10, the 2024 China Brand Development Conference opened in Shanghai, and at the keynote meeting of the day, Du Huiliang, deputy secretary of the Municipal Party Committee and mayor, said that Ordos is striving to build a "warm city city" and comprehensively launch the "warm city" city brand.
"Ordos warms the world"
In the 80s, an advertising slogan of "Ordos warms the world" spread all over the country through TV signals, making Ordos cashmere a household name. Nowadays, the "warm city" Ordos warms the world not only cashmere, as an important national energy base, "light bulbs", "gas stoves" and "hot kang heads" are transmitting the temperature of Ordos to the world.
"Light bulb"
Ordos generates more than 180 billion kilowatt-hours of electricity annually, and the daily power generation capacity can be used for 12 million new energy vehicles to travel 200 kilometers, meet the electricity needs of 50 million households, and fill the power of 50 billion mobile phones.
"Gas stove"
Ordos exports more than 63 million cubic meters of natural gas every day, which can provide daily gas for 23 million households for a week, and meet the needs of 5 million taxis to travel 220 kilometers.
"Hot Ondol Head"
Ordos produces more than 2 million tons of coal per day, ensuring the "coal burning emergency" of 28 provinces, autonomous regions and municipalities across the country, the gas demand of half of households in Beijing, Tianjin and Hebei, and the power supply of more than 40 cities, warming most of China. At the same time, we will continue to improve the level of comprehensive energy supply, and by the end of the 14th Five-Year Plan, we will build 1 billion tons of advanced coal production capacity and build 100 million kilowatts of installed power capacity.
A "new brand" of a "time-honored brand"
Because of the "sheep coal and local gas" and prosperous, but never lie on the resource endowment to eat the old capital, Ordos, a resource-based city, the "time-honored brand" is building a number of "new brands".
Brand 1: "Big Base"
Under the strategic goal of "dual carbon", the adjustment of energy structure is imperative. By the end of the 14th Five-Year Plan, 50 million kilowatts of new energy installed capacity will be built, accelerating the formation of a new energy system.
Brand 2: "Green Manufacturing"
Relying on the advantages of green electricity, Ordos vigorously develops green manufacturing industries such as new energy equipment manufacturing and modern coal chemical industry, and the world's leading photovoltaic enterprises LONGi, Trina Solar, JA Solar, Tongwei, etc. have all landed projects in Ordos, and the world's largest green hydrogen coupled coal-to-olefins demonstration base will be completed soon.
Brand 3: "China's Velvet Capital" → "World's Velvet Capital"
Ordos has carried out in-depth industrial category expansion actions, comprehensively promoted the integrated development of industries, solidly promoted the "reshaping of primary industry", and strived to build five 10-billion-level industries of grain, cashmere, cattle, sheep and milk, and is building the "cashmere capital of China" into the "cashmere capital of the world".
Brand 4: "Warm City Background"
Ordos is located in the hinterland of the Yellow River, guarding the Yellow River Anlan and building a solid ecological security barrier in the northern part of the motherland is the major mission of the warm city, after several generations of the city, decades of fighting the yellow sand, planting new green, promoting the green map compared with 20 years ago to the west of 300 kilometers, won the national ecological civilization construction demonstration zone. At present, Ordos is making every effort to fight the tough battle of the Yellow River, and is advancing at a rate of 10,000 mu per day, striving to increase the treatment rate of the Kubuqi Desert from 35% to 70% by 2030, and completely annihilate the Mu Us Sandy Land.
Brand 5: "First-class target for third-tier cities"
Ordos has built a model of Chinese-style modern city in an all-round way, and made every effort to launch the brands of "Invest in Ordos", "Innovate Ordos", "Travel to Ordos" and "Livable Ordos", so that the warm city has become a common choice for everyone.
In terms of business environment, comparable to the World Bank and Shanghai and Shenzhen, the business environment has been iteratively upgraded to version 5.0, nearly 50 of the "top 500" enterprises have settled in the past three years, 157,000 new market entities have been added, fixed asset investment has maintained a growth rate of more than 20% for 39 consecutive months, and GDP has increased by 66% in three years.
In terms of scientific and technological innovation, China has launched a new policy on science and technology and talents in benchmarking first-tier cities, set up a new productivity fund of 50 billion yuan, jointly established the Ordos Laboratory with Tsinghua University, established the Ordos Energy Research Institute of Peking University, set up a talent enclave in Beijing, Shanghai and Shenzhen, and was approved to build an innovation demonstration zone for the national sustainable development agenda.
In terms of cultural tourism, we promoted the upgrading of 2 5A-level scenic spots and 28 4A-level scenic spots, lit up the "Warm City" IP in 100 cities and thousands of screens around the world, and continued to carry out the "Ordos Cultural Shenzhou Tour", with tourists and tourism revenue increasing by more than 200% last year.
In terms of people's livelihood, the per capita GDP has remained the first in the country for many years, the level of education and medical care ranks in the forefront of the western region, and an all-age friendly city is being built, with a net increase of 70,000 people in the past three years.
Brand empowerment, light up the city, brand warm city, infinite charm. I sincerely welcome everyone to enter the warm city and cooperate with the warm city, and welcome you to the warm city of Ordos.
Source: Warm News WeChat public account