According to the latest data, SAIC Motor sold a total of 360,000 vehicles in April, of which 216,000 were sold by Chinese brands, accounting for more than 60%. However, the sales report did not specify the specific sales volume of each SAIC Group's brands, but focused on the market performance of the group's new energy vehicles.
According to Brother Yulu's understanding, the automobile industry has always had a tradition of "reporting good news but not bad news". SAIC's April sales report has multiple "hidden" information, let's take a look at what the sales situation behind it really is.
SAIC Motor's new energy vehicles have grown significantly? Still work to be done!
In the past, SAIC, GAC and BAIC relied on joint venture brands as "profit cows". However, in recent years, with the rapid development of independent brands in the field of new energy, they have gradually supported half of the sales sky.
In the sales report released by SAIC, it can be seen that its new energy vehicle sales in April were 75,000 units. Among them, the main sales force is still SAIC-GM-Wuling's new energy vehicles, with cumulative sales of more than 40,000 units. Considering that Hongguang MINI EV has a record of monthly sales of more than 30,000 units, and its new energy product line continues to grow, it has new energy vehicles with affordable prices such as Wuling Binguo and Wuling Xingguang, which shows that this sales figure is not optimistic.
In addition, the sales data of other brands under the SAIC Group is also relatively mysterious, only releasing the sales of Zhiji Automobile in April increased by 49.3% year-on-year, and the Zhiji L6 received orders of 21,000 units. and information that SAIC Passenger Vehicle's Roewe D7 DMH and MG Cyberster have performed well in the market segment.
In the joint venture camp, SAIC Volkswagen performed the best, with monthly sales of more than 10,000 units, and the main sales force was the Volkswagen ID.3. SAIC-GM delivered a total of 8,762 new energy vehicles in April, of which the new Buick GL8 Luzun PHEV that was just launched in April came with the news that the order exceeded 10,000, and SAIC-GM already has new energy models such as Cadillac Ruige, Buick E4, Buick E5, and Weilan 6.
In summary, the cumulative sales of SAIC new energy vehicles from January to April this year reached 285,000, a year-on-year increase of 35.4%, indicating that it is in a steady upward trajectory as a whole. However, considering the low base and the average performance of many brands in the field of new energy, this report card is difficult to speak, and we must continue to work hard!
Independent brands account for more than sixty percent, and joint venture brands fight back!
Reducing the dependence on joint venture brands and supporting independent brands is the common choice of almost every car company on the road to upward development. I just didn't expect this day to come so quickly.
According to information released by SAIC, its own brands account for more than 60% of the group's sales, with sales reaching 216,000 units. As the so-called elimination of one and the other, it means that the proportion of joint venture brands has dropped a lot.
For reference, SAIC's cumulative sales in 2023 will exceed 5.02 million units, of which 2.775 million units will be sold by its own brands, accounting for more than 55% of the group's sales. Now the proportion has increased to 60% again, and the voice of independent brands in SAIC is expected to be further strengthened.
According to Brother Yuluo, in order to sit firmly on the throne of the largest domestic car company, SAIC Motor has chosen to vigorously develop its own brand, strengthen the new energy route and expand the new development main line of export advantages in the context of the failure of the joint venture brand. Objectively speaking, SAIC's strategic layout has achieved certain results, especially in overseas markets, with its overseas sales reaching 1.208 million units in 2023. In April this year, SAIC Motor sold 92,000 vehicles in overseas markets, and its performance is still good.
At the same time, SAIC Volkswagen and SAIC-GM are also stepping up the launch of hot-selling fuel vehicles and new energy vehicles, trying to make efforts on both fronts and restore market share at the peak. For example, SAIC Volkswagen brought the Tiguan L PRO at the Beijing Auto Show, and the new car focuses on upgrading intelligence, and offers two styles of design and 2.0T high/low power turbocharged four-cylinder engine options.
On the eve of the Beijing Auto Show, SAIC-GM launched the Buick GL8 Luzun PHEV, throwing a heavy "bomb" on the plug-in hybrid MPV market. Cadillac's IQ Aoge, which is positioned as a luxury pure electric mid-size SUV, has played a new trick in the luxury new energy vehicle market at an affordable price. Chevrolet is also focusing on entering the plug-in hybrid car market, and the newly built Explorer Plus is equipped with a new 1.5T hybrid engine and a new generation of plug-in hybrid battery with the same standard as Autoneng, with a comprehensive fuel consumption of only 0.72 liters per 100 kilometers.
According to SAIC's 2023 financial report, its total operating income will be 744.705 billion yuan, and the net profit attributable to shareholders of listed companies will be 14.106 billion yuan. Both revenue and earnings are growing, indicating that it has maintained a healthy and stable development situation. The pains of the transition period have not affected SAIC's strategic layout and confidence in moving forward.
Although the current competition in the auto market is fierce, and more car companies are involved in the "new energy vehicle war", SAIC's brands are becoming more and more courageous. From the entry of its own brand into the high-end new energy market, to the joint venture brand to stabilize the foundation of fuel vehicles and create explosive new energy vehicles, on the whole, SAIC's independent brands and joint venture brands have a more positive sense of enterprising and self-help actions.