Jingdong Audio's 11.11 super battle report is released: trade-in orders have surged, leading the new trend of the audio market
With the end of the Double 11 shopping carnival, JD's audio category has delivered an impressive report card. According to the data of Jingdong Audio's 11.11 super battle report, during this year's Double 11, the turnover of audio categories increased by more than 130% year-on-year, and the trade-in service brought about an explosive increase in orders, with a year-on-year increase of more than 20 times. This achievement not only demonstrates the strong strength of JD Audio in the market competition, but also indicates a new change in the consumption trend of the audio market.
In today's advocacy of green consumption and circular economy, JD Audio's trade-in service is undoubtedly at the forefront of the industry. Through the JD platform, consumers can easily evaluate and recycle old audio equipment, and exchange it for certain discounts to buy new products. This service model not only solves the problem of difficult disposal of consumers' old equipment, but also promotes the recycling of resources and reduces the generation of e-waste. At the same time, for JD.com, the trade-in service has also brought more new users and new orders to it, achieving a win-win situation.
It can be seen from the data of Jingdong Audio's 11.11 super battle report that consumers' demand for audio products is undergoing profound changes. On the one hand, with the improvement of people's living standards, the requirements for personalization and high quality of audio products are getting higher and higher. For example, products such as in-ear headphones, fashion headphones, and home art speakers all achieved significant year-on-year growth during Singles' Day, which not only have a stylish appearance and complete functions, but also can meet the needs of consumers in different scenarios.
On the other hand, with the increase of health awareness, consumers are increasingly concerned about the health and safety of audio products. For example, the number of safer and healthier open-back headphone users increased by 3.4 times year-on-year, indicating that consumers pay more attention to the health attributes of the product when choosing audio products.
As one of the leading companies in the audio market, JD Audio has been committed to providing consumers with high-quality and innovative audio products. Through in-depth cooperation with well-known brands at home and abroad, JD Audio has introduced many high-quality products to meet consumers' needs for different quality and different price ranges. At the same time, JD Audio also pays attention to product innovation, and through continuous technology research and development and market research, it has launched new products that meet the needs of consumers.
During the Double 11 period, JD Audio launched a number of preferential policies and services, attracting the attention and purchase of a large number of consumers. Among them, the trade-in service has become one of the highlights to attract consumers. Through the trade-in service, consumers can enjoy more discounts and conveniences, while also promoting the recycling of resources and environmental protection.
With the continuous advancement of technology and the continuous change of consumer needs, the audio market will also usher in new development opportunities. In the future, intelligence and greening will become an important development trend in the audio market. On the one hand, with the continuous development of artificial intelligence, Internet of Things and other technologies, audio products will achieve more intelligent functions and provide consumers with a more convenient and personalized experience. On the other hand, with the continuous improvement of environmental awareness and the promotion of policies, green will become an important development direction of the audio market. By adopting eco-friendly materials and optimizing production processes, we will reduce the environmental impact of audio products and achieve sustainable development.
In short, the release of JD Audio11.11 Super Battle Report not only shows the strong strength of JD Audio in market competition, but also indicates new changes in the consumption trend of the audio market. In the future, with the continuous advancement of technology and the continuous change of consumer demand, the audio market will usher in a broader development prospect.