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An incident known as "Baidu Internet Celebrity Gate" has recently set off a bloody storm on the Internet. This is just a seemingly ordinary workplace "resignation" incident, but because of the bizarre ethics and "master" background of a certain protagonist, it instantly ignited the fuse of public opinion.
As Baidu's "first sister in public relations" and a veteran, Xuan Jing's previous series of "incisive" speeches made her a "workplace Internet celebrity" in one fell swoop, and she appeared on the hot search, causing an uproar. And just when the heat has not completely subsided, the news about his relationship with the well-known Internet celebrity "Brother Sea Cucumber" was exposed, which added fuel to the fire. Things quickly swept both sides into a whirlpool, and the tide rose higher and higher. The first to bear the brunt is, of course, Xuan Jing herself. In the face of overwhelming doubts and accusations, the battle-hardened public relations queen finally couldn't resist the pressure and chose to leave her job in despair.
However, just when people thought that this chaos was finally coming to an end, the news that Xuan Jing had registered a new company before leaving the company was once again pushed to the forefront. People can't help but wonder whether this is a simple resignation or a well-planned "transposition marketing"? Is the next move of the PR queen already in the shadows? Regarding this incident, which was dubbed "Baidu Internet Celebrity Gate", I believe that many people's first impression is that they are unbelievable at Xuan Jing's "flamboyant" workplace motto. But just when everyone was amazed by her "heart-piercing words", an even more eye-popping scene was already brewing in secret.
The cause of everything starts with the videos of Xuan Jing's frequent rampage on Douyin. As a seasoned public relations person, Xuan Jing has always been known for her excellent professional skills and experienced crisis management skills. But this "Baidu Public Relations First Sister", who changed her usual steadiness and spiciness, opened several short videos in a row, and shook a lot of ridiculous "cold knowledge" at the camera. "There is no holiday for public relations people on the Spring Festival weekend", "The biggest regret of professional women for their families is that they can't have children"...... Every time Xuan Jing spat out a word, the audience gasped. However, in contrast, what is even more eye-popping is her domineering style when talking about her attitude in the workplace.
"Employees break up and leave the company in seconds", "The relationship with the employee is only an employment relationship, and there is no obligation to know their personal situation"...... The-for-tat words are fleeting, stirring up a thousand waves. And Xuan Jing has become a popular "workplace Internet celebrity" on the Internet. However, when the heat of Xuan Jing began to slowly heat up in the outside world, it also set off a whirlwind inside. Some former Baidu employees explained the inside story and accused Xuan Jing of some of the criticized videos, but they were actually "invited" by paying a fee!
Seeing that the smell of gunpowder in public opinion is getting stronger and stronger, and the situation is gradually getting out of control, Xuan Jing had to post several apology posts in the circle of friends, saying that "inappropriate speech has caused serious damage to Baidu's values and image". Finally, under the double blow of internal and external troubles, Xuan Jing left a long sigh and resolutely "resigned in a high profile". For this battle-hardened "queen of public relations", resignation may be the best "stop-loss" plan. But how could she have expected that this was just the beginning, and more rights and wrongs were waiting for her to follow.
Behind this public opinion turmoil, there has always been a mysterious character named "Brother Sea Culacumber" running through it. He was accused of being the "mastermind" behind Xuan Jing's inappropriate words and deeds, and he was also questioned by many parties, which was the culprit who finally went out of control of the whole incident. For this big V, who is known as a "traffic monetization expert", being controversial may be the highest honor. From the original game vendor to today's "New World Phase" Internet celebrity, Brother Sea Cucumber has used his cunning "traffic management" skills to almost play all kinds of ways to make money.
Once upon a time, he was a small trader who made a living by selling bird's nest and sea cucumber and other game. But just when the game business was declining, the smart sea cucumber transformed in time and became a "phenomenal IP" on the Internet, and once became famous. As a self-styled "traffic master", the appeal of sea cucumber brother should not be underestimated. What he is best at is the "matrix gameplay", that is, using interactive content as the carrier, carefully designing a series of "virtual consumption paths" to coax fans to be constantly woolen.
In addition, short video account sharing, paid live broadcast, offline courses, etc., almost all the "new cottage" marketing models tied to traffic have been done here in Brother Vladivostok. His philosophy is extremely simple: traffic is money, money is everything! But how concerned is the audience? This starts with a famous "protégé" of sea cucumber. According to some photos and materials exposed, before leaving Baidu, Xuan Jing not only had a mentorship relationship with Brother Sea Cucumber, but even put his ideas into practice.
For example, the "Golden Sentence .pdf of Brother Vladivostok" summarized by Brother Sea Cucumber was sent to the team for learning, and all employees were called on to change careers to "do Internet celebrity IP" to make money. And Xuan Jing's recent controversial series of words and deeds are said to be the result of completely following the "traffic thinking" of Vladivostok. When Xuan Jing released her resignation statement on the circle of friends, the outside world may think that this farce can finally come to an end. But for Xuan Jing, who is at the center of the storm, this is just the beginning of a new era.
According to information from multiple public channels, a few weeks before Xuan Jing's high-profile resignation, she had secretly laid out a new chess game. Tianyancha's industrial and commercial information shows that on April 24 this year, a company called "Shenzhen Wow Ka Waka Culture Co., Ltd." was officially registered and established in Shenzhen, and the legal person was Xuan Jing herself, with a shareholding ratio of up to 90%. And the breadth of the new company's business is astonishing. From the sales of daily necessities, home appliances, to cultural and entertainment brokerage services, etc., almost all of the current hot business fields are included. It can be seen that the resigned Baidu Xuan Jing is not a "halfway monk", but an ambitious new layout.
Now it seems that Xuan Jing's practice of quickly accumulating traffic with the help of these "leading video" videos was influenced and instructed by the "traffic master" Brother Vladivostok some time ago. Even if Xuan Jing apologized afterwards, the "traffic price" paid was still valuable. After leaving the big platform of Baidu, how will Xuan Jing use and develop this "traffic asset"? According to the analysis of industry insiders, she may use the new company's MCN model to transform into an Internet celebrity agent, and build and operate her own team of Internet celebrity artists with the help of the existing Douyin fans and popularity.
It is not difficult to find that since Xuan Jing's departure, her Baidu work email and address book have been cancelled, but the number of her Douyin followers has continued to rise rapidly. With the existing traffic and influence, even if she does not work at Baidu, Xuan Jing can assist Baidu's short video marketing work through external brain consultants, so as to earn rich external returns.
Either way, we underestimated the ambition and determination of the PR queen. For Xuan Jing, this incident may be just a twisted prelude, and her real tricks are behind. Let's wait and see how she will make a comeback!
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