Preface
Recently, Baidu's former vice president of public relations, Xuan Jing, has aroused widespread public opinion due to a series of controversial remarks on the short video platform. In this turmoil, Baidu founder Robin Li held an internal employee communication meeting on the afternoon of May 9, clearly expressing his recognition and support for Baidu's outstanding employees, pushing the incident to a new climax.
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The cause of the matter
During the May Day holiday, former Baidu Vice President Xuan Jing bought an account with hundreds of thousands of followers. was ready to develop on short videos, but unexpectedly became her black material. It is understood that Xuan Jing released 4 videos. The first video made him popular, and he didn't know about her existence. In the first short video released by Xuan Jing, she elaborated on her workplace management experience and workplace outlook. Some of these views, because of their indifference and lack of human touch, have touched a sensitive nerve in the public's understanding of industrial relations. She bluntly said in the video: Employees are nothing, and they have nothing to do with the upper echelons like me, as long as they propose to resign, I will definitely approve them in seconds. I don't take care of his family background, he just came to work for me, I just want him to do my tasks, and other inappropriate remarks, which quickly sparked a lot of public discussion about workplace culture, employee care, and corporate social responsibility.
The public opinion caused by the incident was unimaginable to her, and it also put Baidu on the cusp in an instant. In the early morning of May 9, Xuan Jing issued an apology in her circle of friends overnight. The apology mentioned that it was his own point of view, and it had nothing to do with Baidu, he did not represent Baidu, and these videos were not approved by Baidu when they were sent. Apologizing for your inappropriate remarks will also correct your own opinions. Obviously, such an attitude is not sincere, more like public relations, and it is also very consistent with her public relations identity.
Things turned out
Her apology was not forgiven by netizens, and a large number of netizens said that she just sent it for the sake of sending it, did not accept her apology, and still unanimously believed that such people should be expelled. Things got more and more troublesome, and Baidu founder Robin Li had to make a choice. On the afternoon of May 9th, Robin Li contacted Cui Shanshan, the head of human resources, to hold a meeting, and Xuan Jing was also at the meeting, at which Robin Li commended the company's outstanding employees, intentionally or unintentionally, saying that outstanding employees are the representatives of Baidu. And the emotions are quite excited, not like the appearance of a big factory owner, more like it is done for someone to see. Sure enough, after the meeting, Xuan Jing immediately proposed to resign, and Baidu also immediately approved it, and most of Xuan Jing's personal profiles have deleted the profile of Baidu's vice president. And Baidu's senior management, Cui Shanshan, the head of human resources, also fanned the flames at the scene of the communication meeting, bluntly saying that there are no values in Xuanjing's remarks, and Baidu has always taken "simple and reliable" as its values.
As soon as the matter was issued, it quickly attracted heated discussions among the majority of netizens
As soon as netizens said that they watched the process of Xuan Jing being fired, it is indeed very similar to what Xuan Jing herself said, employees will be approved in seconds when they leave, and sure enough, Xuan Jing is right, and it does not mean that Xuan Jing herself, Baidu is like this.
Baidu's dismissal of Xuan Jing confirms Baidu's attitude towards employees — as Xuan Jing said.
Netizen 2 said that in fact, what Xuan Jing said is very reasonable, employees don't need to care about the company, and the upper echelons of the company don't need to care about employees. What the company wants is to complete the task, and what the employee wants is money, which is the employment relationship. The fault is that Xuan Jing, as a public figure, said these things openly, and nothing did if she didn't say it
Employees really don't need the company to care about anything, and it is still necessary to distinguish between public and private. As long as the company's money is in place, once something happens, the company will not intercede with your employees. This woman's loss is that she can't tell it, you can do it, but you can't talk about it.
Netizen three said that Xuan Jing's resignation can be said to be a win-win situation with Baidu, her remarks have caused harm to Baidu, and her resignation can alleviate Baidu's negative voice, which is to get herself out of the wrong place, and the humane enterprise is the place where workers want to go the most
The resignation is beneficial to both parties, and her remarks hurt Baidu's image a little bit, and at the same time, the damage to Baidu's employees is also the king of heaven. A human touch. A company with a good income is the holy place for all migrant workers to dream of a job
Netizen 4 said that after watching Xuanjing being fired, is this going to start appeasing employees, and start talking about feelings, are you afraid that more employees will leave?
Baidu began to appease employees and talk to them about feelings, not an employment relationship
Netizen five began to "think about it" for Xuan Jing, the last one was Huawei, this one was Baidu, and the next one didn't know who it was, it was probably a little difficult to enter a big factory if this kind of thing happened, and I don't know if I dare to hire her
Which unit will be Tranquility's next, and who else would dare to hire it?
Editor's opinion
Looking at Xuan Jing's remarks, in fact, every sentence is very reasonable, and these practices and management of employees are exactly what some large factory owners need. But the fault is that she said it bluntly, even if she turns a corner, she may still be saved. She is a public relations person, and has always been the public relations of a large factory, and it is hard for the editor to imagine that she can do this kind of thing independently. Her actions have caused Baidu to lose so much and caused such a negative impact that it is only a matter of time before she is fired. But I still don't understand why a PR would do such a thing? I don't think that's necessarily what she had in mind!
What do you think about this? Why do you think Xuan Jing made such a statement? Welcome to leave a message in the comment area to discuss!