Honda's domestic sales in April were 73,000 units, and the decline was quite obvious.
In the past, the strength of domestic independent brands was relatively weak, and Japanese car brands generally started early, so the Japanese cars were close to the water and the building was the first to get the month, and it can be said that they were full of oil in the Chinese market. Nowadays, the competitive environment is different, especially with the strong rise of independent brands, some Japanese brands can't bear it first, such as Suzuki and Mitsubishi have withdrawn one after another, and Mazda's sense of presence is already very weak. At present, Toyota, Honda, and Nissan's basic market is quite stable, but judging from the change trend of sales data, even Honda is not having a good time this year.
Recently, Honda China released a new April sales data in China, please note that this includes Dongfeng Honda and Guangqi Honda, a total of 73,831 units were sold in the Chinese market in April, and the cumulative sales in the first four months were at the level of 280,000 units. At first glance, does it feel like the data is okay? After all, it can still exceed the monthly sales level of many joint venture brands.
However, please pay attention to the comparison on the vertical timeline, taking the sales data in 2021, Honda China's monthly sales in the Chinese market were as high as 150,000 units, which means that in just a few years, the monthly sales have almost halved year-on-year, and it can be predicted that the next sales will most likely decline slowly like boiling frogs.
Could it be that Honda's products are not attractive? That's not it, after all, models like Honda Accord or Civic can still be called popular products, and there is still a popularity and mass base, but it is undeniable that even the core main model like Honda Accord is now declining, for example, the new 11th-generation Honda Accord fuel version is still equipped with a small displacement 1.5T engine and CVT gearbox, in this case, the starting guide price reaches 179,800.
However, in horizontal comparison, such as the new generation of Buick LaCrosse or Ford Mondeo in the American field, people are obviously more sincere in price, and it is equipped with a stronger 2.0T engine and automatic manual transmission. Including the new generation of Sonata in the Korean field, the price has even been lowered to more than 130,000 yuan, so now from the perspective of cost performance, the classic model of Honda Accord does not seem so sincere.
There is another impact, that is, a variety of intelligent domestic new energy vehicles, now in the price range of 15~200,000, if you give up the Honda Accord, there are too many new energy domestic models to choose from, and often you can do the size of the leapfrog, the intelligent experience opens the feeling of an era, the key power will be stronger, and the cost of daily use is much lower, such as BYD Han, seals and so on.
So overall, Honda is indeed facing a lot of problems, and now the level of the two joint venture manufacturers selling 70,000 units per month has not yet reached the moment of a big crisis, but if it can't really lower its profile, or quickly embrace new energy, the situation is not necessarily.
The question is, do you find Honda attractive right now? Welcome to leave a message in the comment area, fans discuss together! Take a second to pay attention and make good friends for life! Some of the pictures come from the Internet, it is not easy to write articles, and I look forward to the officials with one click and three times.