Xuan Jing, the vice president of Baidu, who was ridiculed by the whole network, has just been confirmed to resign.
I was so excited that I quickly got out of bed and sat down in front of the computer.
She was still posting an apology in the early hours of yesterday morning, which shows that this apology is invalid.
She was finally killed.
I just don't know if this is a script or not, because her account has already gained millions of fans. (Responded later)
Although even if she is killed, according to her original annual salary of 15 million.
Her life is still much better than 99.9% of us, but I still want to celebrate her being fired.
Why?
First, I have to talk about why she caused public outrage.
During the past May Day, Xuan Jing, the high-ranking vice president of Baidu and the head of Baidu's public relations, personally went down to make a short video.
During the May Day holiday, she posted a total of 4 short videos on Douyin.
One of the short videos is to say that the employee broke up and left the company, and I approved it in seconds.
This content is mainly about a female employee who suddenly has to work overtime during the holidays, and her boyfriend wants to break up with her, so the female employee proposes to resign.
And Xuan Jing said that she would approve such a resignation application in seconds.
The reason is very simple, I don't care about the employee's family, I'm not your mother-in-law, I don't care if you break up or not, I don't care if you cry or not,
It is precisely because of this video that Baidu's market value has evaporated by 6 billion in the past few days.
If she follows her logic, in response to the evaporation of Baidu's market value, her answer will be:
Baidu's market value evaporated by 6 billion It's my business, and Baidu and I are just an employment relationship.
So, you said that Baidu was not angry when he heard this.
Then we are the opposite, and the employees are not angry when they listen to her words.
As a senior management of a company, treat employees with such a warm attitude.
But how can a leading company like Baidu have such an ideological executive?
This is another question, why does she not seem to be very smart, but she can get an annual salary of 15 million?
First of all, she knows how to please her bosses.
The point of view expressed in her video is that the interests of the company are above all else, and any family and private affairs must be put first by the company.
Although workers don't like to hear this kind of idea, it is exactly what bosses like to hear.
Because every boss wishes that his employees would take the money from selling cabbage and have the heart of selling white powder.
Therefore, she knows how to manage upwards.
She understands Guan Gong, and every word is according to the standard of a domineering president to provide cool points for the bosses.
What's more, she still has her own hard power.
For example, he has a bachelor's degree from Xi'an University of Foreign Affairs and Chinese, a graduate student from Beijing Foreign Affairs University, and after graduation, he has worked in Xinhuanet, Chinanews.com, and Huawei.
Maybe it's because she has worked in these central media and has relatively rich government relations, so Baidu is willing to spend a lot of money to poach her from Huawei.
At that time, Baidu poached her from Huawei, and then parachuted into Baidu.
In fact, it caused a lot of dissatisfaction, but the reason should not only be because of the airborne, but from the point of view she later expressed, she had a big problem of her own.
From her remarks, you should know that she treats employees very magically.
She once revealed that after she landed in Baidu, she received more than 300 report letters from employees, all of which were on the company's desk.
The content is all accusations and threats against her...
But it didn't work for her.
She felt that this method was particularly inferior, and she was very sure that it would not drive her away.
Instead, she could post a small essay that would discredit the employees who wrote the whistleblower letters and make them unable to find jobs in the industry.
From this, I finally understood that it seems that Baidu people have really suffered her for a long time.
She gives people a sense of being aggressive and condescending.
Let's talk about something very interesting.
It's her Douyin account that is almost 1 million, and she actually bought it.
This number was originally for selling clothing, and the name was "Xinxia Original Clothing".
Now when the new "Xinxia Original Costume" leaves a message on Douyin, some netizens will laugh at him: You want to sell her the number for Ha.
The reason for selling the account is of course simple, monetization.
But as the vice president of Baidu, what is the reason for Xuan Jing to buy the account?
Because she earns 15 million a year, it can be said that she can't spend all her money, and she is not short of money.
So one of the reasons that can be guessed is, of course, to follow the trend, because several Internet bigwigs have ended, such as Lei Jun and so on.
There is also a vanity and self-satisfaction that should be popular.
I heard that she has also flown to Hangzhou many times to apprentice, and this time she will be killed.
It is also possible to worship the wrong teacher.
Because she worships a "sea cucumber brother" on Douyin who is very good at playing traffic, if you have watched his video.
You should know that his video is the more pompous kind.
I often see a lot of fishing girls like the little three and the fourth connecting with him.
Anyway, it's like the female president this time, the type of special boss.
So, if it comes from his hand, you can expect a general style.
But I heard that it seems to be the MCN company he introduced, and then the positioning he gave her was "female boss".
With positioning in place, the next step is content.
What content is most likely to go viral?
Of course, that was to create conflicts, and the most popular Mimeng of the year relied on creating conflicts and disputes.
So step by step according to the rhythm of MCN.
She did get on fire a few days ago, but the problem was in a later public relations article.
Although it can't be seen as a public relations article on the surface, if you think about it carefully, you should understand that this is something that is within the IP routine.
This article is called "Baidu Public Relations Boss Personally Went Down to Make a Short Video, 4 Videos Gained Nearly One Million Fans in 5 Days".
It can be regarded as full of gimmicks, and it was immediately viral as soon as it was released, and it was also forwarded by 76 media.
This time it was on fire.
But sometimes, fire is not a good thing, which is why many bloggers prefer to be waist bloggers.
Because of the fire, it means being scrutinized under a microscope.
So there is a good thing, the media accidentally found out that the fans of the female overlord actually bought it.
Hahahahaha, I can't laugh anymore.
Originally, I wanted to become an instant hit, but I didn't expect it to be too popular all of a sudden.
The gimmick of "1 million fans in 5 days" is just because of the banknote ability.
This clothing number already has 953,000 fans in 2022, and now I don't know how much she spent to buy these more than 900,000 fans.
But Baidu insiders broke the news that she spent 160,000 yuan on these 4 videos, and she also flew to Hangzhou to shoot each time.
It's a lot of money.
With her kind of shooting and editing of the mirror broadcast, can she use every video to fly to Hangzhou!
That's not the point, the point is that when she was flying to Hangzhou to shoot her fifth video.
She collapsed, and then when she was on the road, she was directly called back by Baidu.
After I came back, I was quite proud because I wasn't expelled.
I also got a piece of paper to hang in the office, and punched and kicked it like a "villain".
Hahaha, it's really naïve.
How can a person like her get an annual salary of 15 million.
It's really unjust to feel the world again, hahaha, fortunately it didn't make her proud for long.
Actually, I just think it's funny.
But then again, whether you are in a high position or not, you must learn to be cautious in your words and actions at all times.
At the same time, there are some routines that you really can't learn, because they may really hurt you.
As the first person in charge of public relations in the history of Chinese media, he wanted to do public relations for himself.
Although in the end, her PR results ended in PR failure.
But it got cheers from all over the Internet.
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