The May Day and Eleventh holidays have always been popular times for wedding banquets, and major hotels and hotels have also prospered in business. However, this year's May Day ushered in an unexpected turn, the number of marriages dropped significantly, and the wedding banquet market suffered an unprecedented coldness.
According to industry insiders, a well-known wedding company received only 1,166 weddings nationwide, a sharp decrease of 25.78% year-on-year. Among them, only 530 were received during the May Day period, a year-on-year decrease of 28.37%.
This change not only affects wedding companies, but also affects the wedding market. Many restaurants and restaurants that focus on wedding banquets have lamented that their business is not as good as in previous years. In Jinan, for example, the number of wedding bookings at many hotels has decreased significantly. Zhang Wei, marketing director of Jinan Luofuwei Palace Banquet Hotel, said that during the May Day holiday in previous years, the hotel could receive 50-60 wedding banquets, but this year only 11-12 were received, a decrease of 70%.
Why is there a sudden decrease in the number of people getting married? Why is there such a big decline in the wedding market? According to rumors, 2024 is considered the "Year of the Widow" by the people, and according to some customs, it may be considered unlucky to get married in this year. Therefore, some of the "newlyweds" who care about these have chosen to hold their weddings in advance or a year later. However, this statement is clearly not enough to explain the changes in the market as a whole.
The deeper reason lies in the change in consumption concepts. The main force of marriage, the post-95s and post-00s, has gradually reduced their budgets for weddings, but their expectations for weddings are getting higher and higher. They are more inclined to choose a simple new wedding method, or even choose not to have a wedding banquet directly, but use the savings to "travel to get married". This shift in consumer trends has led to a significant reduction in demand in the wedding market.
A hotel staff member said: "Today's newlyweds no longer pursue large banquets, but are more inclined to small and economical wedding forms." The number of wedding banquets in our hotel has also dropped from 10-20 tables to only 7-8 tables. ”
Young people have become "picky" even when they get married.
The indifference of the wedding banquet is related to the fact that young people do not want to get married, why young people are not willing to get married now, I think there are the following points:
1. Divorce is a straight rise, which will inevitably make everyone panic.
Is it still necessary for me to get married? Can you live well when you get married, and so on, it is inevitable that you will not have your own thoughts and concerns, the first reason is that the divorce rate is high, and today's society has become a norm, it seems that we will face divorce when we get married, there are few happy people, this marriage will cost a lot of money, it is a house and a car, and you have to give a bride price.
2. Modern women's cognition has awakened, and they can be economically independent.
Most men in real life still think that marrying a wife means washing and cooking for themselves, and they are still stuck in the era of male inferiority and female farming. The status of contemporary women is constantly improving, but they have to do everything when they get married, it is easy to fall in love and difficult to get along, and they are sad to quarrel with themselves.
3. Many young people in modern times are very open-minded, as long as they can make money, they can enter a nursing home when they are old, why should I get married.
4. Most rural people don't even have enough food and clothing, where do they still have money to get married, and what knot to get?
My own life is in question, and I don't have the energy to support my family. Because the cost of raising a baby is increasing year by year, it crushes my dream.
The "strange phenomenon" of the marriage market reflects the downgrade of consumption, which is the reason why young people do not want to get married!