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Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

author:Ming Lang Historical History

Text | Wynam

Edit | Wynam

"员工因分手提离职我秒批。"

"Why should I consider an employee's family?"

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

It's hard to imagine that a corporate executive can say such "cold" words, isn't Xuan Jing impersonal as the vice president of Baidu?

But soon she paid the price she deserved, Baidu's market value evaporated by 6 billion Hong Kong dollars overnight, and Robin Li (Baidu founder) may have "cried" in the toilet.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Baidu, as the "sunset industry" of the Internet (relatively speaking), is struggling to support, lacking enough innovation and reform internally, and today's rhetoric is undoubtedly worse for the company.

What's even more terrifying is that Xuan Jing herself turned out to be in charge of public relations, and it was really scary for her to say such things, not like a professional at all.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

With the fermentation of public opinion, all of Xuanjing's "black history" has been picked up, and many of them are screenshots of chats within the company, which shows how unpopular she is!

This time, no one can "save" the arrogant and arrogant Baidu Vice President Xuan Jing!

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night
The source of this article comes from the authoritative report [Taihai Net] [Sina Finance] [Red Star News] [Cover News] [Shangguan News] (detailed sources are attached at the end of the article). In order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!

Black history has been picked up, and outrageous behaviors have emerged in endlessly

Maybe Xuan Jing herself didn't expect that her entry into the "Internet" would be so successful, and it didn't take long for her to become a million-level Internet celebrity.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Her influence is even more powerful than that of some stars, and she is a proper "phenomenon" as soon as she appears.

But Xuan Jing would not have thought of the price of this popularity, since the release of the video, the discussion on the Internet has not stopped.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

We have a deep understanding of what it means to be "refined egoism" and "corporate wolf culture"!

"I have no obligation at all to know whether you cried or not, whether you quarreled or not."

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

"As long as you want to leave your job, I will give you a second approval!"

These words are everywhere showing a kind of superiority, completely impersonal, if everyone thinks so, then you will never be able to get along with the employees.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

The pursuit of efficiency is true, but if a company does not have any human touch, how can employees have a sense of belonging?

A good enterprise must be an enterprise with a "human touch", Lei Jun and Yu Donglai...... Without exception, these star entrepreneurs are able to connect with their employees and consumers.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Their companies are all positive reviews without exception, there is almost no negative news, and the sense of belonging of employees is even fuller.

Many netizens feel that those who reprimand Xuan Jing are a bit too "hypocritical", what companies need is capable people, if a person is not capable, there is no need to continue to hire him.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

And Xuan Jing herself also said that as long as she resigns, she will approve it in seconds, such a "refreshing behavior" is also very good, and there is no need to pull back and forth with the company.

But everyone ignores the fact that what is the so-called second batch in her mouth? She agrees verbally, not in the formalities.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

There is a huge difference between the two, to put it bluntly, Xuan Jing also has a bit of a word game, which makes those who understand feel speechless when they see it.

And her concept is destined not to be favored by most people, and some people even directly posted her chat records in the work group, her language looks very impersonal, and there is a feeling of superiority.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Even if she issues tasks, there is still a feeling of coercion, if you don't do it, you will leave, and if you don't want to leave, your performance will be deducted, no matter how good you are, your performance will only be a small part.

The most important thing is that it is not difficult to see from her language that she is completely her personal behavior, and has little to do with the company.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Her high position makes people feel suffocated, "the deadline is approaching", "it's good to get together and disperse", "the students who have proposed to leave can not do it"...... How could these words be so cold.

On the other hand, Dong Mingzhu, although she is a strong woman, she will not be so harsh in her work, let alone superior.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Could it be that Dong Mingzhu's ability is worse than Xuanjing's? Of course not, it's just that Dong Mingzhu can grasp the "degree" well.

What's even more speechless is that there are also internal employees who broke out a video of her beating the villain, which reads "scmp", which is the abbreviation of "South China Morning Post".

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

And the reason why she did this is also very simple, when the "South China Morning Post" maliciously smeared Baidu's news, Baidu's stock price fell by more than 10%.

But it doesn't come to this point, I don't know what kind of "values" Xuan Jing wants to promote to employees.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

And if you have watched her video, you can clearly feel that she is promoting a kind of "egoism".

As long as you can make yourself better, it doesn't matter what other people do!

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

If she is just an ordinary person, this view may be understandable, but she forgets that she is a public figure! Is that really the right thing for her?

But even so Xuan Jing didn't care, when he was asked this question, he still acted fearlessly, and said: "Buy a membership annual card, and I'll tell you!" ”

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

As a result, the slap in the face came too quickly, and Baidu's stock became "falling endlessly" because of her, evaporating 6 billion Hong Kong dollars overnight, and became a laughing stock on the Internet in an instant.

It's hard to imagine that this is a professional "public relations person", this wave of behavior is not a proper reverse public relations, and peers are afraid to laugh to death when they see it.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

The most outrageous thing is that she used to work at Huawei, and it seems that she is still an elite in the industry, but if the people who deal with public relations are such personalities, then there is no need for a "public relations" position.

From her, netizens did not see that a public relations person should have professionalism, but felt that her emotional intelligence was very low.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Netizens also commented sharply on this phenomenon, completely tearing off the last "fig leaf" of Xuanjing.

Netizen comments hit the nail on the head and tore off the "fig leaf" of tranquility

Everyone thinks that if it is according to Xuan Jing's idea, then there is no need for everyone to do anything more for the company, so just go to work normally and get off work normally.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

But how many companies can do it? This is almost impossible for all companies to see how many of the real employees work overtime for free!

Everyone doesn't have much complaint about this, after all, for the good of the company, it doesn't matter if everyone works a little extra within a reasonable range.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

But Xuanjing's thinking is a simple employment relationship, so why should employees work hard for the company? They have nothing to do and don't come home from work?

Not to mention the words "the company is my home", isn't this pure PUA? While trying to make employees "work hard" for the company, while promoting only an employment relationship, isn't this purely a double standard?

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Don't make mistakes, hello, hello, everyone, wait until you make a mistake and directly scold you: "Is the company your home?" "Who can stand this kind of grievance.

She even proudly said that she had received hundreds of complaint letters, and she was not ashamed, but proud!

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

And what she said about breaking up and leaving her job was because she once took a female subordinate on a business trip for more than 50 consecutive days, during which there was no rest.

And then the girl just wants to rest for a few days, and she doesn't agree to such a reasonable demand, so she is embarrassed to say it? Becoming her capital to show off is really speechless.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

But if the boss has a little human touch, he will not do such a thing, it can only be said that not everyone is a "workaholic", and work is just a part of people's lives.

Xuan Jing should not be harsh on everyone, just like her, to regard work as the whole of life.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Sometimes many people don't know whether they sign an employment contract or a "deed of sale", and in their opinion, there may be no difference between the two.

Many times we encounter things that we don't want to do, and it's not our job, but under pressure, we don't even have the right to say "no", so we can only compromise to do it.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

As an employee, it is appropriate to bring benefits to the company, but what should not be that we do not even have respect in the end, and we cannot get equal returns!

That's why Xuan Jing's remarks have such a great influence, mainly because they touch the most sensitive thorn in the hearts of "workers".

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Under the pressure of public opinion, in the early morning of May 9, Xuan Jing issued an apology late at night, but most netizens did not buy it very much, and even felt speechless!

posted an apology late at night, but most netizens still didn't buy it

First of all, Xuan Jing's apology statement is not official, it is just her circle of friends, and it does not belong to a public apology.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Secondly, she said that she humbly listened to the valuable opinions of netizens and would care more about her colleagues, which seemed particularly ironic.

Even after the "East Window Incident" before, she still maintained a tough and indifferent attitude, if it weren't for the fact that public opinion couldn't suppress it, maybe she wouldn't even have this apology statement!

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Last but not least, she stated that her posting of the video was not in line with the process, was a personal act, and could not represent the company's position.

As an executive in the public relations department, when she released the video, to put it bluntly, it was equivalent to speaking on behalf of the company, and as an old public relations man, I believe she would not fail to understand this.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

If she doesn't even realize this, she is not a qualified publicist.

And then again, if there is no nod from the company, who gave her the right to post such an extreme video?

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Therefore, many netizens feel that this belongs to "crocodile tears", and resigning without blame is a false apology.

On the contrary, Yonghui Supermarket humbly asked Yu Donglai, the boss of Fat Donglai, how to change the status quo and become a humane company.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

Yonghui Supermarket is also happy to mention a daily limit, this is the power of "pattern", it is really a few happy and a few sad!

Write at the end

As a manager, it is understandable to consider interests, after all, doing business is not charity.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night

But if it is too extreme and ignores the human touch, then the enterprise will inevitably be separated from the public and will not go far.

Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night
【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, it will be deleted or changed immediately after contact.
The information in this article comes from: [Taihai Net] [Sina Finance] [Red Star News] [Cover News] [Shangguan News]
Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night
Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night
Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night
Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night
Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night
Baidu is quiet? Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and issued an apology late at night