Finally! Baidu's vice president Xuan Jing was stunned and deleted all the videos. She didn't expect that because of a few outrageous and controversial words, Baidu's market value would evaporate by more than 6 billion Hong Kong dollars in one day, and of course she became popular as she wished.
Recently, Xuan Jing, vice president of Baidu, made shocking remarks on her personal account when talking about workplace labor relations:
"I approve the employee's resignation in seconds", "Why should I consider the employee's family, I am not her mother-in-law", and the title of the short video released by it is like this, simple and shocking, not surprisingly, Xuan Jing finally became popular and appeared on the front page of various hot searches, but this kind of fire is too controversial and even dragged down the company.
Prior to this, Xuan Jing, as the vice president of Baidu, the No. 1 public relations position, had asked all departments to make personal accounts, and the traffic was linked to personal KPIs. And Xuan Jing, a CCTV reporter and a senior public relations person, obviously knows how to create topics.
For example, the issues she talks about in her personal account include issues such as the relationship between the company and employees, employees and families, and public relations. In Xuan Jing's view, the relationship between the enterprise and the employee is an employment relationship, and there is no obligation to understand the employee's situation, nor does it need to know the employee's family, but only the employee needs to complete the task.
As a result, it has sparked a discussion of public opinion, and some people believe that this is the real situation of ordinary enterprises.
Some people also think that Xuan Jing, as an executive of a well-known large company, is very irresponsible to make such remarks.
Some people also said that although Xuan Jing's words were very cold and impersonal, they were true.
Opponents argue that the relationship between the company and its employees is too cold, and that the company is just a place to work for employees, and that they don't need a sense of belonging at all.
Some people also believe that enterprises should grasp a degree in terms of human feelings, otherwise the company will not be able to do it for a long time.
Regardless of whether it is for or against, in short, Xuan Jing's remarks are on fire, although such impersonal words really hurt the hearts of many workers, and no matter whether this is Xuan Jing's sincere words or deliberately attracting attention, this kind of remarks do not conform to socialist values. caused quite a social impact, and then major media published articles commenting on the matter.
A well-known media released an article: Support the remarks of the vice president of Baidu, then don't blame the "post-00s rectification of the workplace".
If Xuan Jing is just to attract attention and traffic, and she is just an ordinary corporate executive, it will not have such a big impact, but she is the vice president of Baidu, and saying such remarks will inevitably have a certain impact on Baidu.
On the 5th and 7th, Baidu's Hong Kong stocks fell sharply, and its market value evaporated by more than 6 billion Hong Kong dollars. Xuan Jing's outrageous remarks have affected the company, and she probably never imagined that the topic she created would have such a bad impact.
After the fermentation of public opinion, Xuan Jing quickly removed the relevant videos from the shelves, but the Internet has a memory, and netizens also have the ability. quickly ripped off Jingjing's resume. Of course, the resume is excellent.
But soon, netizens discovered that Xuan Jing's account with nearly one million followers was actually bought. The account was registered in 2021, and it had been an account of a clothing company before, from registration to April 14 this year, a total of more than 1,000 short videos were released, but on the 20th, all the previous short videos about clothing were emptied.
The account information was renamed Xuan Jing, and only a few videos were posted after that, and the account itself has nearly one million fans. Through the title, it really attracted many netizens to discuss, and Xuan Jing also appeared on the hot search, and she became popular from the industry to the whole country.
As a senior executive's arrogance to the performance of the workers, he was high and caused public outrage, which caused a bad impact, even if the video was emptied in the end, it caused the company's market value to fall. As a senior media person, we can't say that she doesn't understand public relations, we can only say that she wants to be popular and crazy, and she can create this kind of topic.
This happened to have a negative impact on the company, and it also had a great impact on herself, and it is unknown whether she can continue to stay in the company.
But it is still that sentence, people's hearts are mutual, life should be conscientious, the company respects employees, treats employees as people, and employees will naturally work hard to repay employees. And the employees are arrogant and lack of human feelings, such an enterprise will not go far.
The latest news, Baidu's internal response, Xuan Jing is still in office. From this point of view, Baidu is still quite responsible, and did not deal with the vice president because of the decline in market value.
What do you think of Xuan Jing's words?
Information sources:
Red Star News "Support Baidu's Vice President's Remarks "There is No Need to Consider Employees' Families", Don't Blame "Post-00s Rectify the Workplace"
Qilu One Point "Baidu's Market Value Evaporated Over 6 Billion Hong Kong Dollars, Vice President Xuan Jing's Controversial Remarks Fermented"
China Times: "I approve the resignation of employees in seconds when they break up"! Baidu Vice President Xuan Jing was "scolded" on the hot search Hot comment: Don't blame the post-00s for rectifying the workplace