Preface
As we all know, Baidu has always been a leader in the Internet giants, with Baidu maps, post bars, network disks and so on.
But the current situation is not optimistic.
Baidu's share price fell 2.35% at the opening of the Hong Kong stock market to HK$108.1, and its market value evaporated by more than HK$6 billion.
And all thanks to a woman--- Xuanjing.
Because of the radical remarks made on the Internet, the people of the whole country knew the vice president of Baidu, and he was a "ruthless" character.
So, what did this female president, who doesn't talk much, say that Baidu will be so "backlashed"?
Baidu's market value evaporated by more than 6 billion Hong Kong dollars, and Vice President Xuan Jing's controversial remarks fermented--2024-05-07 16:05Qilu One Point
Tranquil "wolf remarks"
I have to say that this May Day holiday is really exciting.
Shen 17 went home smoothly, the Fujian ship also conducted its first sea trial, Chang'e 6 was successfully launched, and so on.
When celebrating with the country, Xuan Jing, vice president of Baidu, directly gained nearly one million fans with a few short videos.
Regardless of whether it is popular or "black and red", at least it is hot, and this matter has also been on Weibo's hot search.
It can be said that in recent years, it is not the first time that executives have appeared in Xuan Jing.
For example, Lei Jun, Zhou Hongyi, Li Bin, etc. also began to appear in short videos and live broadcasts, and the effect was quite good.
Compared with the big names in the automotive industry, Xuan Jing, as the vice president of Baidu, may still have some gaps.
Let's not say it's not bad, but this influence is really powerful, directly evaporating Baidu's market value by 6 billion Hong Kong dollars overnight.
Hearing this result, everyone must be very curious about this, how did she do it?
In fact, this veritable female vice president is really not simple.
According to the data, Xuan Jing graduated from the School of Foreign Languages and served as vice president of government affairs and director of China's media affairs department at Huawei.
Xuan Jing's controversial remarks came from her videos, and as of May 7, Beijing time, the account had posted a total of four videos.
The titles of these videos cover a wide range of topics such as emotion, career, career, and family, which has aroused the interest of many people.
However, there are also some controversial remarks in the video.
For example, he gave his subordinates mobile phones and luxury bags, and even forgot what grade his son was in.
And in the latest video, her remarks are even more poignant.
Indicate that the relationship between himself and the employee is only an employment relationship, and the employee's family problems will not be considered.
If an employee breaks up and leaves, she will approve it immediately.
She also claimed that she was not an employee's mother-in-law, nor was she an employee's mother, and that she was not obligated to find out if the employee was crying or quarrelling.
This is not something that she, as a manager, needs to consider.
She also said that she is more than ten or twenty years older than today's young people, and I don't feel bitter or tired.
I have two children, and I don't feel bitter, what qualifications do you have to tell me that your husband can't stand it.
Xuan Jing's remarks immediately sparked heated discussions among netizens, and her image in the minds of netizens immediately came to life.
Although it is not appropriate to say such a thing as a manager from a factual point of view, it does lack a human touch.
After all, who hasn't had an emergency?
While controversial remarks can often bring high traffic in the short video space, temporary traffic is also a double-edged sword.
This is also the reason why Xuan Jing was "scolded" on the hot search, after all, netizens did not approve of Xuan Jing's remarks.
Subsequently, many critical comments appeared under the video, and some even suggested that she was not suitable for public relations work.
Some people understand that she values the performance of her employees, but are confused that she does not care about the thoughts and feelings of her employees.
Many people mistakenly believe that what she says represents Baidu's corporate culture.
As negative public opinion continued to spread, Xuan Jing's remarks caused serious losses to the company, and Baidu's market value fell directly.
It is estimated that Xuan Jing never expected that she would be attacked when she just published a video expressing her emotions on her personal account.
Employees are not robots, and in addition to working hours, they also need to deal with family, marriage, emotions, life, etc.
If a company only focuses on work and ignores the lives and emotions of its employees, then it is doomed to have no long-term development.
That's why most companies organize team building activities, celebrate employees' birthdays, care for employees in need, etc.
As the saying goes, there is no harm if there is no comparison, and a sentence brings disaster to the group, looking back at Lei Jun's success is definitely not accidental.
One response saves a business
The official debut of Xiaomi Su7 in March this year can be said to have made Lei Jun popular on the Internet again.
On the night of the press conference, the pricing of both the basic version and the premium version exceeded the expectations of many bigwigs, and the scene was miserable.
In just two hours of press conference, Lei Jun introduced the various configurations and functions of Xiaomi cars in detail, meticulously.
From the first day of receiving orders for 10,000 units, to the recent press conference at the Beijing Auto Show.
Lei Jun, founder of Xiaomi Group, announced that the Xiaomi SU7 has attracted 75,723 orders in the 28 days since its release.
To be able to achieve such success in such a short period of time and attract so many orders seems to have exceeded Lei Jun's expectations.
Xiaomi cars can achieve today's hot sales, but also thanks to Lei Jun, a marketing master, early layout.
Three years ago, Lei Jun publicly stated that he would "fight for Xiaomi cars", showing his determination to do whatever it takes.
At that time, Lei Jun directly said that this was the last major entrepreneurial project in his life.
He is willing to stake all his reputation, personally lead the team, and fight for Xiaomi Auto!
Looking at everything that happened today, Lei Jun did it, but Xiaomi's success made him a walking "traffic pool".
In fact, his success is not only in reducing the price of electric vehicles, but also in breaking with tradition and subverting people's perceptions.
Lei Jun made a group of netizens feel that he is not a rich man, different from the image of a billionaire and the founder of the world's top 500!
He will bow to the user, report to the user, open the door for the user, and even deliver water to the person attending the car show.
He will even take the initiative to take the water that is handed over! He would also apologize to the rice noodles and give them love.
It is not so much that he is the chairman and founder of Xiaomi, but that he is the eldest brother and patriarch of rice noodles, and his image is very kind!
He is willing to interact with netizens through live broadcast and Weibo to shorten the distance and enhance the sense of closeness!
Lei Jun also expressed his emotions, admitting that he felt tired, and he had changed a lot over the years in the face of competition.
Learn to praise your opponents, bless them, and buy the products of your friends with real money, and recognize them.
He intimately told users that if they needed a vehicle urgently, they could choose a competitor's product.
Especially in recent years, he has given an annual lecture in the middle of the year.
In his speech, he shared some stories of his schooling, entrepreneurship, work at Kingsoft and when he founded Xiaomi.
He always summed up wonderful golden sentences and impressed his audience.
Especially in 2023, Lei Jun's words are extremely popular on short video platforms, and they have also brought healing to many people!
After more than 30 years of ups and downs, looking back on the past, I can only see a long period of setbacks and bitterness.
Lei Jun said that he, like everyone, was confused and once shaken!
Even though he had thoughts of giving up, he still encouraged everyone not to run away from it and to believe in every setback and failure they experienced.
Even those seemingly meaningless moments of time will become your most valuable treasure.
He believed in life and believed that good things were coming!
But this is such a powerful president, and it is inevitable that he will be tongue-in-law.
At the press conference that day, Lei Jun was undoubtedly successful, but some people questioned him for imitating Jobs's outfit.
In this regard, Lei Jun also responded in the live broadcast, which is just the engineer's outfit, Vancl's T-shirt, jeans and canvas shoes.
I have to say that Lei Jun's influence is indeed huge, and one sentence can make people think that a brand has been rejuvenated for 10 years.
It directly attracted 180,000 people to flock to the live broadcast room of Vancl to buy clothes, and even some goods were sold out.
Chen Nian, the founder of Vancl, was also unceremonious and posted this video on his Douyin account.
And said in the live broadcast that to deal with such a sudden boom, we need to fight steadily and bravely.
As a result, the popularity of Vancl's live broadcast room skyrocketed, and in just seven days, Vancl's sales increased by more than 300%.
This wave of craze has made many people like the old fox surprised to find that the once popular Vanke still exists.
When it comes to Vanke, we have to think of the popular "Vanke" back then, when Vanke invited Han Han and Wang Luodan to endorse.
The advertising slogan emphasizes individuality, advocates people to face up to their interests and hobbies, caters to the trend of young people's thoughts, and the style is very eye-catching.
Subsequently, the "Chen Outi" launched by Jumei also had the shadow of Vancl advertising.
For many post-80s and post-90s, the Vancl brand is definitely a memory of their youth.
Around 2010, Vancl sprung up and swept the Chinese market with its unique literary style and e-commerce model.
Vancl was at its peak, with a valuation of more than $3 billion at one point, and almost successfully listed in the United States.
However, by 2013, Vancl had failed to go public, faced with an inventory crisis, and had persistent quality problems.
The situation took a turn for the worse, and Vanke gradually went into decline, almost disappearing from mainstream view.
But what many people don't know is that Vancl hasn't disappeared completely, and they've been working hard all these years in the hope of getting back on their feet.
Lei Jun's words, Vanke finally ushered in huge attention.
It can be said that timing and fate cleverly pushed the launch of Xiaomi cars unexpectedly to promote the Vancl brand to become popular again.
epilogue
As the saying goes, whoever wins the hearts of the people wins the world!
This sentence also applies to business management and personnel management, only unity, up and down, the enterprise can develop better.
Eating can be casual, words and deeds must be cautious, and slips of the tongue can lead to disaster! It can be seen that Jingjing is a bloody lesson.
Only by treating others with sincerity can the company move towards more long-term success, and others have their own true feelings in their hearts!
Having said that, if you want to seize the trend and leave your place on social platforms, who can do it like Lei Jun?
What do you think about this?