Douzi Kanche News, on May 6, the tank brand released the sales data for April, with the sales of 20,469 vehicles in all categories of the tank brand, with an overall sales increase of 8% month-on-month and 88% year-on-year, ranking first in China's off-road SUV sales for 40 consecutive months, and occupying more than 50% of the market share of the hard-core off-road market; The tank brand New Energy sold 8,759 units in April, of which 2,006 units were sold in the Tank 700 Hi4-T, setting a new benchmark for global luxury off-road. Boost Great Wall Motors to maintain the first sales of hard-core off-road models and the first sales of off-road new energy models.
China's No. 1 off-road SUV brand, the tank is well-deserved, and behind the glory of 400,000 sales, it is inseparable from the accumulation of peak technology, the love of tankers, and the support of every global user.
The accumulation of technical strength has created good results in the market
The sales volume of the tank brand continues to occupy a high position, which is inseparable from strong technical support. In order to meet the increasingly diversified car use scenarios of off-road players, Great Wall Motors has invested 20 billion yuan to design and build a highly malleable technology platform for 2030 - the tank platform.
The platform can meet the design needs of a variety of technical routes based on the differences in off-road scenarios, and provides 2.0T gasoline and diesel, 2.4T diesel, 3.0T gasoline and diesel in terms of power, of which the 3.0T V6 is the only engine in China for 2030, achieving full power coverage. In addition, there are 9AT and 9HAT transmissions specially used for off-roading, supporting 4 different levels of models from B-class to D+-class, and equipped with a variety of power architecture forms such as ICE, HEV, PHEV, BEV, etc.
Relying on Great Wall Motor's more than 30 years of off-road experience and profound technical accumulation, the tank brand adheres to the technical route of "off-road + new energy", and takes the lead in launching the off-road super hybrid architecture Hi4-T, which integrates five advantages of oil and electricity parallel, mechanical four-wheel drive, energy management, fuel direct drive and innovative architecture, and comprehensively advances in passability, comfort and power, which is a unique and powerful architecture in the global new energy off-road field and an excellent choice for off-road new energy.
With the wide application of Hi4-T off-road new energy technology, the tank brand is gradually reshaping the standards and thresholds of new energy off-road, and promoting China's off-road vehicle market to a new era of quality and high-quality development. The tank brand has proved with practical actions that new energy and off-road are not incompatible, but can promote each other and develop together.
The user ecological car culture builds the cornerstone of sales growth
In the three years since its establishment, the global sales volume of the tank brand has exceeded 400,000, and behind this number is the deep love and firm support of 400,000 tank users around the world. In the past three years, tank users have participated in tens of thousands of public welfare activities and rescue operations, and organized thousands of crossings hand in hand. These activities not only show the tenderness of the "tankers", but also show their love and loyalty to the tank brand. These experiences also made them more determined to support the tank brand.
It is worth mentioning that the sense of identity and engagement of tank users with the tank brand is extremely high. According to statistics, 40% of users have upgraded their vehicles, 70% have purchased tank goodies, and 80% have participated in official tank activities. Such a high level of engagement not only proves the deep affection of users for the Tank brand, but also shows the success of the Tank brand in building a user ecosystem.
Tanks and "tankers" are pushing each other to develop the tank brand, and the tank brand is also accelerating the global market expansion, so that more "tankers" can join the tank camp.
The global ecological layout creates a new off-road era
The global development of the tank brand is also accelerating. In March this year, the tank 300 was listed in South Africa and Mexico, and the tank 500 was listed in Australia, Indonesia and Eurasia, and the tank brand has been exported to more than 30 countries and regions overseas. Whether it is the Tank 300, which ranks second in the world's hardcore off-road sales, or the Tank 500, which has become the official procurement model in many countries and regions, without exception, it has won an excellent overseas reputation.
In the second half of the year, the tank brand will continue to deepen its global layout, and launch a number of new models in South Africa, Malaysia, Brazil and other places, with the goal of "global off-road brand leader", leading the new global off-road pattern and letting the world witness the charm of China's off-road.
In the future, the tank brand will stick to its original intention, always adhere to the strategic layout of "full-power and full-scene globalization", compete for the peak of off-road, and lead the global off-road market to show its skills in the vast world!