On April 28, 2024, the "2024 Fenjiu New Product Launch Conference" hosted by Fenjiu International and LP Wine International was successfully held in downtown Vancouver, British Columbia, Canada. The purpose of this event is to promote the new Fenjiu products to consumers in Vancouver, Canada, and thank industry partners and VIP customers for their support and attention to the development of Fenjiu in Vancouver. At the launch, LP Wine showcased its latest range of liquor products and offered a variety of fenjiu and cocktails for guests to taste.
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Fenjiu is a liquor with a long history in China, originating in Xinghua Village, Shanxi Province. The brewing technology of Fenjiu has a long history, and its brewing history can be traced back to the Yangshao era, and has experienced the inheritance and development of many dynasties. In China's liquor culture, Fenjiu has a unique position and is one of the traditional Chinese famous liquors.
At the beginning of the event, the leader of Fenjiu International delivered a speech to the guests through video, and he sincerely thanked the guests for their support and love to Fenjiu, and said: Fenjiu is a typical representative of Chinese liquor, and it is the "most Chinese" liquor that can best represent Chinese liquor. With 6,000 years of brewing history, 1,500 years of famous liquor history, 800 years of distillation history, 300 years of brand history and 100 years of international history, Fenjiu has a clear, positive, clean, refreshing and fragrant fragrance quality and unique production process, both in terms of product quality and brand value, it is the benchmark of Chinese liquor brands. Fenjiu is the first Chinese liquor to open the Canadian market, and it is favored and loved by Chinese Canadians, especially Shanxi people, who are the most beautiful hometown liquor, and it is also a dream of overseas Shanxi people. As a typical representative of Chinese liquor, Fenjiu will continue to actively expand and practice the path of internationalization, and provide Fenjiu for overseas Chinese to start a high-quality life.
Mr. John Zhang, the founder of LP Wine, also sent a congratulatory video, pointing out that Fenjiu, as the first of the four famous liquors in China, has a history dating back thousands of years and is an important part of traditional Chinese culture. Fenjiu's blue and white series and Silk Road limited editions, these products are well-known in the global Chinese community and are the first choice for self-drinking or gifting. The highlight of the event was the debut of the Panama Fenjiu 20 commemorative model in Vancouver, which was launched to commemorate the first-class medal won by Fenjiu at the 1915 Panama International Exposition. He invited the guests to taste this important collection and commemorative wine, and thanked everyone for their support. He wished the launch a complete success and expressed his sincere gratitude to all supporters.
Mr. Michael Pan of LP Wine International Liquor Co., Ltd. delivered a speech, and on behalf of Fenjiu, he first thanked everyone for coming to the new product launch conference and witnessing the inheritance of the thousand-year-old liquor culture. He said that the press conference not only showcased the profound history of Fenjiu, but also launched a number of innovative cocktails based on Fenjiu. In addition, in celebration of the upcoming World Chinese Cuisine Competition, Fenjiu will launch a series of brand promotion activities on this event, especially thanks to Davis and Limai Financial Partners for their support, and we look forward to gathering with food lovers from all over the world at the Chinese Cuisine Competition from May 21 to 23.
Subsequently, Mr. Henry Liu, Director of LP Wine, introduced the focus of the press conference in detail: 53 Degrees Panama Fenjiu 20. In order to celebrate the opening of the Panama Canal, in 1915, San Francisco, the United States, specially held the famous "Panama-Pacific International Exposition", at which Shanxi Fenjiu won the first-class medal, becoming the only Chinese liquor brand to receive this honor. In order to commemorate this honor, Fenjiu has specially launched the mid-to-high-end product Panama Fenjiu 20, which is blended with a base liquor aged for more than 20 years, with a refreshing taste and suitable for direct drinking or mixed with cola and juice.
At this press conference, the development history of Fenjiu and its achievements in the international arena were also the focus of discussion. Since the founding of the People's Republic of China, Fenjiu has become one of the leaders of Chinese liquor brands, dominated by light-flavored liquor. Sales increased from RMB26.2 billion in 2022 to nearly RMB32 billion in 2023, a year-on-year increase of 22%. Fenjiu's success is attributed to its strict requirements for raw materials and brewing processes, as well as the excellent performance of its products in international competitions, which are more easily accepted by more consumers at home and abroad.
At the launch, LP Wine also introduced several other featured products, including the limited edition Silk Road Fenjiu and Qinghua Fenjiu 30, as well as the upcoming Zhuye Qingjiu. These products not only demonstrate the diversity of Fenjiu, but also reflect its inheritance and development of tradition and innovation, which will lead the Chinese baijiu culture and bring its unique charm to the world.
Ms. Cao Sisi, a well-known host of Greater Vancouver, presided over the event
At the press conference, the creative Q&A session gave guests the opportunity to not only show their knowledge of Fenjiu, but also win exquisite Fenjiu gifts by participating in the game. Each participant was full of anticipation and enthusiastically participated, hoping to get the luck brought by Fenjiu. In front of the special Fen bar, the bartender's technique is like magic, transforming Fenjiu into a glass of colorful cocktails. Every time you shake and pour the wine, it is a double temptation for taste and sight. The fragrance of Fenjiu permeates the air, and when mixed with various mixology ingredients, it presents a unique flavor.
While tasting these creative cocktails, the guests also enjoyed the fun in interactive games and explored the multiple facets of Fenjiu. The participants of the game were rewarded with unexpected rewards, which made the whole experience not only unforgettable, but also interesting, allowing the guests to further feel the unique experience of Fenjiu and the deep impression of Fenjiu.
With a series of wonderful activities, the launch event ended perfectly in an atmosphere full of laughter and praise. During the tasting of Fenjiu, the participants not only deeply explored its unique flavor world, but also experienced a different way of communicating. This event not only strengthened the image of the Fenjiu brand, but also established a platform to bring consumers closer to Fenjiu. Through a variety of activities, Fenjiu has demonstrated its strength in innovating beverages and presenting unique flavors, while also laying a solid foundation for its growth in Vancouver and the entire Canadian market.