Behind Tencent's renewal, Ali's reflection, and Baidu's rebirth

More and more Internet players are beginning to join the new wave of change to revise their own strategic play.

Among them, Tencent, Alibaba, and Baidu are the most obvious.

Whether it is Tencent's "renewal" of its own business with the help of AI, or Alibaba's reflection on its strategic mistakes in the past five years, or even Baidu's beginning to go more and more smoothly on the new journey of AI, all of them are a direct reflection of such a phenomenon.

If these new trends and trends that have happened to BAT are summarized and defined, it is undoubtedly more appropriate to seize the new dividends of the industrial Internet to offset the reality that the dividends of the consumer Internet era have peaked.

It is foreseeable that when more and more Internet players join such a new battle, we will see the continuous release of huge dividends from the industrial Internet, thus bringing BAT to a new blue ocean.

Just from the perspective of the past consumer Internet, looking at the bets of Internet players represented by BAT on the industrial Internet, it may never be able to understand their internal logic.

Only by jumping out of the previous mindset and looking at the new wave of BAT to seize the industrial Internet from a new perspective can we grasp the internal logic behind such a new wave.

When Tencent is renewed, Ali reflects, and Baidu is reborn, what shows us more is that the new continent of the industrial Internet is emerging in front of us.

Self-revolution, BAT devotes themselves to the new posture of the industrial Internet

In the era of consumer Internet, what we hear the most is that Internet players change users' consumption behaviors and habits by burning money and subsidies.

Internet gamers, that's what they say, and they do the same.

Today, after the guidance and transformation of Internet players, people's consumption behavior and habits have undergone profound and radical changes.

When such a change happens, Internet players begin to enjoy the dividends released by it.

If we summarize and define the development model of Internet players in the era of consumer Internet, they are more about obtaining dividends by transforming external elements, so as to achieve their own development.

One of the necessary conditions for such a development model is the need for capital support.

As a result, we have seen that all those players who have made a difference in the era of consumer Internet are all players who have gained the attention and favor of capital.

The same is true for BAT.

However, when the era of industrial Internet comes, we see a completely different phenomenon happening.

That is, BAT no longer looks for dividends through such an extroverted model, and such an extroverted style of play begins to have a substantial effect.

So, what kind of posture are they using to devote themselves to the new wave of industrial Internet?

In my opinion, one of the most important aspects is to use self-revolution to transform ourselves, reshape ourselves, and find new development dividends through supply-side changes.

At this point, we can see a hint from Tsai Chongxin's reflection on Alibaba;

In this regard, we can see a hint from Tencent's continuous use of new technologies to empower traditional businesses and achieve renewal.

At this point, we can see a hint from Baidu's start of a radical reform of its own internal with the help of AI, and then completed its rebirth.

Therefore, if we analyze and summarize the new posture of BAT to devote themselves to the industrial Internet, self-revolution is undoubtedly the most appropriate.

Through such a self-revolution, the traditional supply model has undergone profound changes and released huge development dividends.

Such a new dividend is no less than the dividend released in the era of consumer Internet, and it will also bring about another change in external consumption behavior and habits, so as to achieve a new evolution that is far more imaginative than the era of consumer Internet.

New quality productivity, BAT is a weapon to seize the industrial Internet

We have always said that science and technology are the primary productive forces.

If we think of Internet technology, as the productivity of the consumer Internet era.

So, when BAT begins to seize the new battlefield of the industrial Internet, the new quality productivity outside the Internet is becoming their new weapon.

What is certain is that if any Internet player wants to make a difference in the era of industrial Internet, the key is to find new quality productivity outside the Internet.

When AI models began to become popular, the new quality productivity represented by AI technology has become a weapon for BAT.

Whether it is Alibaba's Tongyi Qianwen, or Tencent's hybrid model, or even Baidu's Wenxin Yiyan, we can see that the new quality productivity represented by AI is becoming a weapon for Internet players to seize the industrial Internet.

However, is the so-called new quality productivity just as simple as AI? Definitely.

I believe that in addition to AI models, many new technologies such as big data, cloud computing, metaverse, and AR that we see can be classified as new quality productivity.

It is foreseeable that when these new quality productivity begins the deep and comprehensive transformation of the virtual industry and the physical industry, it provides people with new products and new experiences, and they can really meet the needs of users.

Many needs that cannot be met by products and services with the help of the consumer Internet have the possibility of being met with the help of new quality productivity;

Many development pain points and problems that are difficult to solve in the era of consumer Internet have the possibility of radical cure with the help of new quality productivity;

Many new dividends that are difficult to release in the era of consumer Internet have the possibility of being released under the catalysis of new quality productivity......

For every player who wants to make a difference in the era of the industrial Internet, only by jumping out of the shackles of the Internet and really asking for kinetic energy from new quality productivity such as AI, solutions from new quality productivity like AI, and dividends from new quality productivity like AI, can we truly find a "speedboat" to land on the industrial Internet continent.

With the integration of virtual and real, BAT is the path to seize the industrial Internet

The virtual economy and the real economy are interdependent existences.

None of them can replace the other, and neither can shoot the other to death on the beach.

Only by finding ways and means for virtual economies and real economic entities to interrely and empower each other, and finding the path of deep integration between them, can we truly find a new path to the industrial Internet.

Through the exploration and practice of BAT, we can clearly see that they have begun to seek more and more ways and means to integrate themselves with the real economy, and no longer regard the real economy as an incompatible existence as before.

We can see the clues not only from Tencent's deep empowerment of B-end users, but also from Baidu's assistance to B-end users.

Looking at Tencent's latest financial report, it is very obvious that the TO B business has become a new engine driving Tencent's growth.

As Tencent continues to increase its underlying self-research capabilities and continuously apply new technologies to retail, finance, education and many other scenarios, we will see that Tencent is no longer an existence dominated by the virtual economy, but has become an existence that combines virtual and real.

Under such a brand-new existence, Tencent has gained a new lease of life and opened a new skylight for growth.

Coincidentally.

The same is true for Baidu.

In addition to transforming its own business with the help of AI, Baidu's other main direction is to continuously strengthen the empowerment of different industries and scenarios to find new growth points.

Today, Baidu's TO B business has penetrated into many scenarios such as agriculture and industry.

Baidu has also begun to become a new existence that combines virtual and physical.

Tencent and Baidu are just representatives.

There is a very interesting phenomenon that deserves our attention. That is, now, all the players who have developed well are all players who have achieved the integration of the virtual and the real, and really defined themselves with the integration of the virtual and the real.

For another example, Apple gave up a car building project that had been secretly carried out for many years, which is also a manifestation of the integration of virtual and real that has begun to become the main theme.

When Apple's MR begins to mature and improve, it has found a new entrance to help people achieve virtual and real integration, just as Apple has found that the iPhone is the entrance to the mobile Internet era.

Through the above cases, we can clearly see that the era of industrial Internet has come, and the integration of virtual and real has begun to release more and more new dividends for development, and the integration of virtual and real has begun to open up more and more growth possibilities.

When the integration of virtual and real continues to deepen, it will continue to bridge the gap dug in the era of consumer Internet, so as to bring people's production and life into a new stage of development.

For any player who wants to make a difference at such a stage, they must either achieve the integration of data and reality by themselves, or help the integration of data and reality.

Only in this way can we truly grasp the realization path of the industrial Internet and find new development dividends.

epilogue

BAT began to land on the new continent of the industrial Internet in one way or another.

As a result, we have seen the renewal of Tencent, the reflection of Alibaba, and the rebirth of Baidu.

At this point, we can see a hint from the popularity of AI, we can see some signs from the popularity of virtual and real integration, and we can get a glimpse of some context from their self-revolution.

When Tencent began to sprout, when Alibaba began to admit backwardness, and when Baidu began to fully embrace AI, it shows that they have found a new posture to embrace the industrial Internet era.

When the general direction is determined, especially when these new development directions begin to continuously release new development momentum, an industrial Internet era that is different from the consumer Internet era may have come.

In such an era, BAT may be truly transformed, and may release far more new dividends than in the consumer Internet era we have experienced in the past.

-ENDS-

Author: Meng Yonghui, senior writer, columnist, industry research expert, well-known KOL, digital economist.