"Employees break up and leave in seconds." This is Xuan Jing's strong statement on the media. Now that Xuan Jing wants to resign, the CEO of Baidu will also approve it in seconds.
Recently, this sentence rushed to the hot search with the name Xuan Jing, Xuan Jing is the vice president of Baidu, it is estimated that many people did not know that Baidu still has this person.
Xuan Jing's remarks came from her Douyin account, which posted a total of 4 videos, with the titles of "Employees breaking up, I will approve the resignation in seconds; newcomers in the workplace don't pay; public relations people have no holidays on the Spring Festival weekend; and professional women's biggest regrets for their families.
At the same time, there are some controversial remarks in the video: including giving mobile phones and luxury bags to subordinates, forgetting what grade his son is in, and so on.
In the field of short videos, controversial statements often represent high traffic.
Of course, traffic is also a double-edged sword, which is also the reason why Xuan Jing was "scolded" on the hot search.
Many netizens did not agree with Xuan Jing's remarks, and many critical remarks appeared one after another, and some even said that he was not suitable for public relations, so resign quickly.
As the incident fermented, even the vice president was intimidated, and she quickly hid or deleted the four videos of the Douyin account.
So as a company executive, how can he expose such emotional remarks in front of the public?
Is it a habit of saying "sycophancy"?
Many bosses like to listen to "workaholic" remarks, that is, if you usually communicate with your boss and often say this, then you will get used to it when recording short videos, and you will say it by the way.
And the aggressive look in the video is also very in line with Baidu's "wolf culture" once proposed by the boss Robin Li - dare to challenge and dare to fight.
Source: Phoenix.com
Xuan Jing really dared to challenge this time, challenging Baidu's image and challenging the public's tolerance.
It seems that she failed in her challenge. It is undeniable that this remark is a negative role for Baidu.
Maybe it's because the president's office has been sitting for a long time, or because she has been separated from the grassroots employees for too long, which has caused her "concept" to be somewhat inconsistent with the times.
Baidu opened in the U.S. stock market this afternoon, and the vice president of public relations made public relations like this, I don't know if it has any impact on the stock price?
So, who is responsible for the negative impact of such statements on the company?
The answer is self-evident, and Xuan Jing cannot escape its responsibility.