The Beijing Auto Show, which has just ended, once again let us see the influence of the "top streamers" in the current car circle, and their every move at the auto show is a hot spot, and every word is traffic, which is memorable.
But I have to say that the "double-edged sword" of traffic can bring a huge "star halo" and allow enterprises to quickly gain attention. However, after being widely concerned, once the follow-up products and services do not keep up, it is easy to be eaten up by traffic.
At the current critical moment of "new cars, new era", traffic occupies the C position and is not worth pursuing, especially in order to grab traffic to create "Internet celebrity cars" and "fast consumer cars", we should be more vigilant. Only car companies that do R&D in a down-to-earth manner, make products seriously, and start from the actual needs of users can move forward steadily, and this is the car-making concept that Guangqi Honda has always adhered to, insisting on long-termism, and only providing truly high-quality products and services.
Image source: Guangqi Honda
Not everything can be done quickly
As the saying goes, Ju'an still has to think of danger, but for many new car companies, they have lost the least awe of the industry in the initial stage of development, which is a dangerous signal for the development of the entire industry.
Part of the public opinion is turning automobiles from durable goods to fast-moving consumer goods.
The car is a means of transportation based on the premise of safety, relying on the continuous upgrading of industrial technology, shortening the geographical distance, bringing the pleasure of driving and control, and improving the convenience and fun of life. However, if we blindly shorten the car manufacturing cycle in order to seize more traffic, and rush to put models that have not been fully verified on the market, it will be difficult for the industry to progress, and it will be difficult to protect the interests of users. Fu Yuwu, honorary chairman of the Society of Automotive Engineers of China and the China Automotive Talent Research Association, said in an interview with Gasgoo that the key to creating products with market attractiveness lies in the keen capture of market trends, which requires awe of market rules and decision-making in accordance with them. "The survival of enterprises should focus on long-termism. Fu Yuwu said.
In the domestic automobile market, Guangqi Honda is a model of adhering to long-termism. At present, involution is the general trend of the automotive industry, compared with the short-sighted behaviors of new car companies such as blindly launching new projects and profit-seeking operations, Guangqi Honda's transformation is more strategic and has a clearer long-term plan. Guangqi Honda is well aware that 48 months is a scientific law for mature car companies to build cars, and car companies without car manufacturing experience often need a longer preparation cycle. Therefore, Guangqi Honda will not blindly launch new products for the sake of temporary market heat, and always adhere to the complete development and verification cycle of 48 months to ensure that each model has undergone rigorous testing and verification, and only hand over the most mature and reliable products to users, and never use users as test products. It is Guangqi Honda's long-term investment and accumulation of corporate hard power that can ensure that the rights and interests of users are effectively protected.
Guangqi Honda has always adhered to the double limit verification, and on the basis of the development and verification in Japan, it has additionally carried out the design verification of "extreme environment + extreme working conditions" in China. In the selection of supply chain, Guangqi Honda cooperates with the world's top supply chain partners to ensure the high quality of parts from the source. For example, new suppliers are required to complete the regular training of Guangqi Honda's specialist lecturers in advance, and Guangqi Honda will also conduct quality assurance visits to suppliers at the same time to ensure that suppliers put quality standards in place and serve the ultimate realization of Made in China and global quality. On the basis of the double limit verification, Guangqi Honda's products such as e:HEV and Odyssey have been successfully exported to overseas markets such as Japan and Europe, and have been recognized by the global market, which is evident in Guangqi Honda's manufacturing capabilities and quality control strength.
Image source: Guangqi Honda
Guangben's product quality has also been recognized by the industry, and it has won the first place in the J.D. Power New Car Quality Certification IQS for 4 consecutive years from 2020 to 2023. In the first half of 2023, Guangqi Honda won the first place in the value retention rate ranking of joint venture brand automobile manufacturers with its excellent technical strength and excellent reputation.
On the contrary, FMCG car manufacturing is the opposite, and in many cases, the price of "fast" is often at the expense of the rights and interests of users. Phenomena that were previously unimaginable are becoming more and more common with the advent of fast-moving consumer vehicles. For example, some "semi-finished products" can be listed and delivered, completely subverting the vehicle development rhythm that has been gradually inherited in the past 100 years, many necessary tests and verifications are only made up by digital means, but users have to pay in advance for these new functions that will be upgraded in the future, and finally the enterprise profits, but the rights and interests of users are harmed, from the bottom of the industry development of the law, such a model is destined to be difficult to last.
Those who do not seek the world are not enough to seek a time, and those who do not seek the overall situation are not enough to seek a domain. When the trend of electronic FMCG products also began to appear in automobiles, companies like Guangqi Honda that still adhere to long-termism are particularly valuable. For a long time, "making cars that users can rest assured of, and being an enterprise that society can rest assured" has always been the core value of Guangqi Honda. Based on technological innovation, high-quality production and a mature and complete industrial chain, Guangqi Honda has always adhered to a bottom line: every model it brings must be a boutique car that has been fully verified. Compared with the new car brand, Guangqi Honda is more reliable in terms of R&D strength and quality assurance, and has successfully gained the trust of more than 10 million users. These are the best footnotes for Guangqi Honda to uphold the concept of long-termism.
Building a car is the most test of hard power
The accumulation of technology and the awe of making cars are the basis for making good cars, whether it is making oil cars or making electric cars, they cannot be separated from the basic laws of this industry.
Let's take Guangqi Honda as an example. With more than 20 years of deep cultivation in the Chinese market, Guangqi Honda has successfully entered the production and sales of 10 million units.
As far as the technology is concerned, it will not follow the trend in terms of intelligence, be disrupted by the market trend, and always firm its own perseverance. Different from some brands on the market that simply and rudely equate intelligence with entertainment, Guangqi Honda's technology on the car adheres to the original intention of intelligence - safety, and always puts safety first. "To build safe cars with the goal of achieving zero traffic fatalities by 2025" is Guangqi Honda's commitment to users.
Compared with the mainstream active safety systems on the market, Honda SENSING 360 aims to protect all traffic participants, integrates a number of practical safety assistance functions, has a wider monitoring range and more powerful computing power, and brings 360-degree safety protection with high-precision technology.
Honda CONNECT 4.0 also aims at safety and security, realizes multi-dimensional interconnection through big data and artificial intelligence analysis, seamlessly connects mobility and life, and realizes early perception and protection from the three dimensions of "monitoring the surrounding environment", "guarding the occupants in the car" and "diagnosing the vehicle status", so that driving is far from danger.
Image source: Guangqi Honda
In terms of new energy products, Guangqi Honda will not build electric cars for the sake of making electric cars, but adhere to the essence of the "mobility tool" of automobiles, starting from the real needs of users, and providing users with real peace of mind and peace of mind with quality and strength.
In the field of PHEV and HEV, Guangqi Honda has installed the leading fourth-generation i-MMD technology in more models, and the all-new Accord e:PHEV and the all-new Haoying e:PHEV are both oil-powered and electric, making them more fun to drive on top of energy saving, showing the charm of the fourth-generation i-MMD hybrid technology as a full-scene high-energy product. The five e:HEV hybrid models cover sedans, SUVs, and MPVs, and convey the charm of "strong electric intelligent hybrid" to more users with efficient and reliable product advantages, and have been recognized by more than 500,000 users.
On the other hand, in response to the needs of users in the era of intelligent electric appliances, Guangqi Honda continues to expand its pure electric product matrix. The e:NP2 launched at the Beijing Motor Show has achieved a significant leap in intelligence, practicality, and handling, bringing users a more assured and reassuring pure electric experience. The Guangqi Honda e:NP2 not only inherits Honda's more than 70 years of handling genes, but also adheres to the high quality and high value accumulated by Guangben's 26 years of car manufacturing experience, providing users with an excellent driving experience while bringing industry-leading ride comfort and safety.
Image source: Guangqi Honda
e: The guide price of NP2 2 Advanced Edition is 189,800 yuan, and in order to give back to users, it is specially adjusted to a limited-time surprise price of 159,800 yuan, which brings a lot of surprises. e:NP2 also offers two upgrade packages as a personalized choice: a comfortable music cabin to improve driving quality, and a zero-sense technology cabin to enjoy intelligent convenience, both with an upgrade price of 10,000 yuan. In addition, Guangqi Honda also provides a series of sincere car purchase rights, so that more people can easily enjoy the pure electric travel fun brought by Guangqi Honda.
Guangqi Honda has always been in awe of car manufacturing, insisting on user-centric, and unremitting pursuit of quality and safety, and continues to provide users with trustworthy long-term value. With a cumulative production and sales of tens of millions of vehicles, the user's choice is the best proof of the strength of the enterprise. "Can't drive badly" Guangben car, the user's reputation is the best trophy of the enterprise. Guangqi Honda's achievements also confirm that only by adhering to long-termism can we continue to create value for users and gain the true recognition of users.