Many people say that this generation of young people is becoming more and more "picky".
You must choose group purchase for meals, you must receive red envelopes for takeaways, you must make up for the full reduction of shopping, website members must be borrowed, and even fast food and fruits must be discounted at night. After this operation, it may cost nine yuan and five a day. A coat I bought 10 years ago is worn to the present, and all the belongings in the body add up, there are only seven or eight items, and I rely on the bank wool to achieve the freedom of rice flour paper.
It's hard to believe that after listening to such a description, the hero behind this extremely frugal life is not the elderly, but a group of post-90s and post-00s. When everyone's impression of young people is still stuck in labels such as "moonlight family" and "advanced consumption", they have quietly deposited batches of money in the bank, and their lives are more "poor" than those of the elderly.
Saving money has become a new trend among young people
Nowadays, on social media platforms, the sharing pages of young people you can imagine eating, drinking, and having fun have been taken over by an army of money savers. There is a popular Douban group, and the "Heartbreak Crazy Money Saving Group" with hundreds of thousands of people is on the list all year round. In this discussion group, which has been established for 10 years, there is a group of young people who have broken away from consumerism and woken up early and embarked on the road of saving money.
To this day, there is still a steady stream of people flocking to the various money-saving groups. Millions of people in the group punch in and save money every day, share the method of saving money, fight against so-called consumerism, and swear to keep every penny in their pockets. At present, saving money is promoted to the new traffic password in an unstoppable way.
On Xiaohongshu, the topic of "saving money" has more than 3 billion views, and the number of related notes is 6.59 million. In the past, the popular Internet celebrity trends such as "old money style", "celebrity style" and "wealthy daughter's style" can no longer be favored by young people, and "how to spend a month with 500 yuan" can accurately poke at the hearts and interests of young people.
At the same time, various methods of saving money have emerged, and people with different incomes can find ways to save money that suit them. For novices, such as the 30-day countdown method, save 30 yuan on the 1st of each month, 29 yuan on the 2nd, and decrease in turn, saving 5580 yuan in 1 year. At a higher level, you can apply the 52-week savings method, save 10 yuan in the first week, save 20 yuan in the second week, and so on, save 13,780 yuan in a year. It is suitable for those who have a certain amount of deposit, and there is a 365-day deposit method, saving 1 yuan on the first day, 2 yuan on the second day, and so on, 1 year is 66,795 yuan. In addition, there are a variety of dizzying ways to save money. Even how to escape the hunt of "big data", everyone has their own experience.
There are also various "pretend consumption laws"
Slowly, some people find that the impulse to curb consumption after saving money for a long time will be uncomfortable, and their spirit and heart will be easily suppressed. So, someone invented the money saving game: the pretend spending method. Young people who are keen to save money have become screenwriters one by one, taking turns to stage various big dramas, pretending that the protagonist is brought into the role and pretending to spend. Traveled to "The Legend of Zhen Huan", reborn as 17-year-old Zhen Huan, starting from the palace draft, buying earrings for 50 yuan and eating pastries for 20 yuan, all the way to the finale of the palace fight.
There is also the reborn "I Learned Magic at Hogwarts", which buys a wand, a magic book, and a powerful potion before entering the school. Netizens' brains were opened, and all kinds of plots gushed out, returning to 40 years ago to re-raise my mother when I was a child, crossing into the world of Xiuzhen to cultivate immortals, and reborn "Revenge Daughter", the pain of saving money gradually dissipated in the plot of level after level. Many young people are gradually realizing that the pleasure of consumption is temporary, and guarding their wallets is long-lasting.
Spend more "budget-conscious" money
However, young people's crazy savings do not mean that they don't spend money, the important thing is that every penny can be spent on ideas, just like the popular saying: it's not that XX can't afford it, but that XX is more cost-effective. Before buying groceries, do a market research, the surrounding supermarkets, vegetable markets, and online apps are the objects of investigation, where the food is cheap and fresh, when it is discounted, all of which must be well understood.
It is also said that the supermarket at half past eight in the evening is a paradise of "careful budgeting", when the time comes, the staff will put a yellow price reduction label on the goods that expire on the day, a large number of fruits, vegetables and meat break the price, the expiring bread is sold at half price, and the pasta cooked food buy two get one free, buy one get one free, or even buy one get two free. Of course, the most important thing is to go early, otherwise you can only watch your favorite food be snatched up.
There are also people with more perseverance who choose to get up early in the morning and run across half of the city to the suburbs to catch the big market. There are also people who don't want to cook, and use their brains to develop a "poor ghost package". In an offline catering store of a business, 3 yuan of rice is infinitely renewed, plus free kelp soup and kimchi, as long as you have thick skin, you can eat it every day. If you want to eat hearty, you can order a children's meal for 9 yuan, remarks plus vegetables, plus free free dishes, and it is not a problem to be full.
Of course, not everyone has a strong heart, and the low-cost packages launched by major brands from time to time have also become a gathering place for so-called "budget-conscious" friends. Pizza Hut's "Scream Wednesday", KFC's "Crazy Thursday", McDonald's all-you-can-eat meal menu, etc., can be said to be a low-cost set meal every day as long as you want. After the young people who had jumped into countless consumption traps woke up, they began to "gather wool" frantically.
Young people want to take control of their lives
Previously, there was a topic on the hot search "What is the concept of an annual deposit of 24,000", and the hot comments touched many netizens and gave rise to the idea of wanting to save money: "It is enough for you to have a small illness, and you don't have to drag the sick body to reach out and borrow money from others, enough for you to resign when you really can't hold on in the workplace, and give yourself four months of respite, it is your confidence and sense of security, although it is not much, but when the predicament comes, it is enough to support you to get through." ”
Today's young people are more sensitive to money, even if they seem to be more "picky", which is the only way to grow. Whether it is to take every expense seriously, or to discuss the way of financial management and take care of one's own finances with those who save money, it is a process of self-growth and self-exploration. And under this phenomenon, it is the pursuit of young people's sense of control over their own lives.
Source: "First Scene" Synthesis
Online commentator: Liu Qi