"It's not that it's expensive and can't afford it, but it's more cost-effective. ”
This sentence has become the consensus of more and more people.
Real estate Jun saw on a red book that Ping Makeup, Ping Substitute Perfume, Ping Substitute Bag, Ping Substitute Home... All kinds of replacement strategies can't be finished at all.
Screenshot from a red book
Even buying a car is no exception. Porsche's replacement, Xiaomi SU7, is becoming the new god of cost performance in high-end cars.
It's just that what the real estate gentleman didn't expect was that even buying a house was blowing a "flat wind".
Buying a house is more rational, and some people buy a business office as a replacement
Don't believe it, it's not a joke, some buyers have already done this.
Erwa has a fan who originally planned to buy a house with a total price of 4 million yuan in Old Whampoa or Science City. But after looking at the house for more than a year, the total price of 2 million yuan bought a set in Lao Huangpu.
There is also this benevolent brother, who obviously has a budget of 10 million to buy a house, but in order to reduce debt and pressure, in the end, he bought a house with a total price of 6 million in full.
There are also fans who don't buy residences, but buy commercial offices for their own use.
A while ago, we wrote about a fan of Mei Daodao, who bought Yuexiu Xinghui Haizhu Bay, which has a back channel in Haizhu and a river view and a subway.
Why is this happening?
In fact, this is the same logic as buying consumer goods, that is, downgrading consumption.
It's just that there are commonalities and differences behind the reasons. The commonality is that income is reduced, expectations for the future are not strong, and consumption returns to rationality; the difference is that behind the downgrade to buy a house, there is also a change in the logic of the property market.
In the past, the property market was on the rise, and it could rise when you closed your eyes, but now, the belief in the sharp rise in housing prices has been shattered, and the initiative to reduce leverage has become the consensus of many people.
Buying a house to return to rationality has been authorized by Visual China
So, here comes the problem again.
It is understandable to find a commercial office to do residential leveling, but how to understand it?
In this, it is similar to the financial attribute of residential, which returns from the logic of appreciation to the logic of residence, while the logic of commercial products changes from the logic of rent to the logic of self-use.
In short, in the past, everyone bought a small area of commercial office to rent, but now, they are gradually buying a large area of commercial office for their own use.
Self-use is also diverse, you can be a business office, you can be a landlord for yourself, you can do a live broadcast room downstairs to bring goods, upstairs to rest, you can also use it as an upstairs shop, downstairs to do a handicraft workshop/nail studio, upstairs to do a rest room...
This trend is also reflected in third-party data.
According to the data of the China Index Institute, since the beginning of this year, among the top 10 commercial projects, large-scale commercial projects of more than 80 square meters, such as Yuexiu Xinghui Haizhu Bay and Yuexiu Tianhui Jiangwan, account for half of the country.
This achievement, compared with the same period in the past, only accounted for one or two seats, indicating that the market demand for large-scale commercial offices is growing.
If we look at the long-term perspective, the proportion of first-hand commercial transactions above 80 square meters has increased from 10.7% in 2022 to 17.4% today.
Closely, out of 5 people buying a commercial office, 1 bought a large area.
In terms of further refinement of the area segment, the area segment of 80-100 square meters accounts for the highest proportion, and there is no fluctuation, and it has grown steadily for two consecutive years.
The advantages of large-scale commercial office self-use have been rediscovered
To answer this question, we need to re-examine the fundamentals.
Buying a house at the moment, good location, cost performance, and comfort are the three major yardsticks, so what is the score of a large-scale commercial office?
Depending on the location, the commercial location is generally better than the residential location.
In urban planning, high-quality areas are actually dominated by commercial offices, you see along the Pearl River belt, as well as on both sides of the central axis, residential locations are often "second line", and commercial offices are on the "first line".
The location of the first-line riverside commercial office and residential area of the financial city is indicated
It is precisely because of this that the commercial and office flats in the core area are often expensive.
But if the area is controlled within a certain range, it is not unattainable, but cost-effective.
Next, there is a "gap" between the price of large-scale commercial offices and the first-hand residential properties on the market.
Take the Yuexiu Xinghui Haizhu Bay bought by fans as an example.
The total price of the project's 95㎡loft is between 2.6 million and 3.9 million, and if you want to buy a house of similar size in Haizhu, how much does the total price threshold start?
4.6 million.
The three-bedroom without a river view filter in the Kecun section starts at a total price of 8 million. And if you want both a river view and an area of about 90 square meters, I'm sorry, Haizhu doesn't have this option.
And choose 95 square meters loft, not only has a river view, can do a one-step 3+1 space, after buying a house, you can also buy a car, buy a bag, pay the children's training fee... Spending money on the cutting edge, there is tension and relaxation, and the quality of life has also improved.
Looking at the comfort, commercial life can also be colorful.
Large-area commercial office, sufficient functional space, and self-use experience is also very good, but many people didn't know it before, and now they have found out.
The fan above, after comprehensively judging all aspects of the conditions, felt that Yuexiu Xinghui Haizhu Bay could be regarded as a "luxury house replacement", so he bought it for his own use.
The mansion is replaced, and Haizhu is the only one
Since it is a luxury house, it should be comparable to a luxury house in terms of spatial scale, community atmosphere concentration, landscape concentration, and convenience of life.
So, how does Yuexiu Xinghui Haizhuwan do it?
The core is just four words: promote strengths and avoid weaknesses.
It not only avoids the shortcomings of the commercial side, but also magnifies the advantages of the luxury house, looking at Haizhu and even the central area, it is difficult to find such a high-quality luxury house replacement.
Aerial photography of Yuexiu Xinghui Haizhu Bay (photo by @广州房产)
01
Spatial scale: 7 meters high entrance lobby, full of dignity
The reason why luxury houses are sought after is largely due to the sense of dignity created by the details and the emotional satisfaction it brings.
This kind of emotional care can also be deeply felt at the moment when you step into the Haizhu Bay No. 1 group, where the loft is about 95 square meters.
A large number of aluminum panels are combined with large pieces of glass to create a façade like a Grade A office building, which is both landmark and recognizable.
Real view of the façade
More importantly, what you experience when you enter Building E2 next.
Here, you'll find a mansion-like entrance lobby.
Generally speaking, the height of the entrance lobby of luxury houses in the Guangzhou market is 6-10 meters, such as the luxury mansion Shangdong Park Hyatt Mansion in Zhujiang New Town, the entrance lobby on the first floor is about 7.5 meters high.
What is the height of the entrance lobby on the first floor of Building E2, where the building is about 95 square meters?
About 7 meters. It's not inferior to a luxury house, isn't it? It's even higher than some luxury houses, and the whole texture, like a five-star hotel, makes people feel at home.
Here, you will enjoy the privilege of a mansion.
Its ladder household ratio is 7 ladders and 11 households, which is equivalent to one ladder and two households, and the waiting time is short, and the privacy is also sufficient.
Creative design solutions
Here, you'll find the full-screen picture windows that come standard with the mansion.
With a ceiling height of about 4.5 meters, a hollow ceiling design, and a large floor-to-ceiling viewing window, the sunlight jumps freely, and the Pearl River and Guangzhi Park outside the window break into the interior without boundaries, which is extremely dreamy.
Creative design solutions
In addition, with a height of about 4.5 meters, it can be divided into upper and lower floors, which can be divided into dynamic and static areas, and family members can be divided or combined.
Among them, the creative space can be a collection room or an audio-visual room, carrying a variety of interests and hobbies.
02
Landscape concentration: double view of the river garden, double visual enjoyment
also looks at the luxury house, as well as the boundless ecology.
Here, one step of the Pearl River, one step of the park, in the downtown area, you can also live in the realm of nature.
Specifically, Haizhu Bay No. 1 Group is only about 160 meters away from the riverbank, which is at the same level as most benchmark projects, or even more intimate.
In addition, the 450-meter-wide rear channel river surface and the scale of the river view are more shocking than Huiyuetai (about 380 meters).
The building area is about 95 square meters, and the northwest/southeast looks at the river, and you can watch the Pearl River when you stop in front of the window.
What's more, this apartment type is next to Guangzhi Park.
Usually go downstairs and you can plunge into this oasis of urban tranquility, or release paper kites in the wind, or sunbathe and have a frisbee.
Such a sense of relaxation is too rare in the old city, where every inch of land is valuable.
Real scene of Xinghui Haizhu Bay (photo by @广州房产)
03
Community atmosphere concentration: mature big city, self-contained
As for the daily life here, there is a mature city of about 560,000 square meters, which paints the base color.
For example, the internal diversified commercial facilities have been presented, and you can usually buy fresh fruits and vegetables downstairs, build a side stove, and eat Japanese food.
For example, because the project has been developed for 7 years, there are 6,000+ owners who have received the building, and the owners are mainly for their own use, have a variety of hobby communities, and often organize basketball, camping and other activities.
Neighbors are as close as relatives.
This kind of ecology is completely different from many commercial properties on the market.
After all, many commercial properties are either lonely single buildings, at most a few buildings, and there is no community to speak of, or the occupancy rate is high, the tenants and landlords are mixed, and the personnel are chaotic and mobile...
04
Convenience of life: fireworks on the left hand, prosperity on the right hand
Finally, the reason why many luxury houses are haunting is that they have achieved a "deep dialogue" with the city by integrating into the urban fabric.
This point, Yuexiu Xinghui Haizhu Bay, has also done it.
Here, you can feel the fireworks of the old city with Guangzhou characteristics up close.
When you don't want to cook, you can choose from the time-honored food in the streets.
The crispy roast goose of Nanxing Hotel is dipped in sour plum juice, fat but not greasy;
Fireworks in the Old Town (photo by @广州房产)
If you don't want to go far, you can go downstairs to have a few barbecues, order a few bottles of beer, and chat with friends about current political hotspots, life ideals, poetry and songs...
Yuexiu Xinghui Haizhuwan Community Entrance Business (Photo by @广州房产)
And with this as an origin, you can also feel the pulse of several CBD.
Through the city's first large ring line Line 11 (under construction, it is expected to start trial operation this year), there is no need to transfer, you can directly reach Pazhou and the financial city. Through the Yangang Station of the Guangfo Line, you can reach Zhujiang New Town at 7 stops.
Be busy in the CBD during the day and enjoy life in the old town at night.
Buying Yuexiu Xinghui Haizhu Bay is not only to find a luxury house, but also to choose a lifestyle that suits you.
The high hall has a large flat floor, and the aesthetic space is open
Of course, if you have higher requirements, you can also take a look at the high hall and large flat floor of the project.
This is a rare innovative product in the market, it is larger than the general flat floor, has a higher hall, and achieves a high scale of about 4.5 meters.
However, unlike the loft, which retains the height of the hall by compressing the height of the rest space, the rest space retains the comfort of a large flat floor and achieves a floor height of about 3 meters.
In addition, private elevators and giant floor-to-ceiling glass windows create the ultimate enjoyment.
It can be said that it is compatible with the advantages of large flats and villas, which not only has a sense of spatial scale of large flats, but also has the privacy and luxury of villas.
Creative design solutions
Remind you that the building area is about 220 square meters, the high hall and large flat floor, the May Day open aesthetic space, if you are interested, you may wish to take advantage of the holiday to go to the scene to experience.